Passive Movement Dental Marketing Podcast Douglas Bedford

Are you known as a micromanager in your business?

Do you tell your employees “to figure it out,” and then critique them on their process for the task you asked them to do?

Do you prefer to do things yourself because no one can do it the right way?

It is okay, we have all done it in some shape or form.

I recently read a story about dental business owners asking their dental assistants to do additional duties at work and it causing office stress.

Now I know times are different now and adjustments need to be made to keep businesses operational…

But how do you properly assign new duties without the risk of affecting office morale?

Because here is the thing, additional duties require management, and management can easily slip into micromanagement, which of course leads to possible office tension.

And office tension can lead to office turnover, which not good for anyone.

So how do you nip office tension in the bud before it takes root?

Well, let me introduce to you Standard Operation Procedures or S.O.P’s for short.

S.O.P’s, allow you to put systems in place to achieve a positive outcome in any business setting that is predictable, transferable, and scalable.

I originally was introduced to S.O.P from reading the book, Extreme Ownership, by Jocko Willink, an X-Navy Seal who transferred his experience from the battlefield to businesses looking to apply leadership for growth.  

This book will help you optimize your business and establish leadership from the top down.  

Because honestly, if you are going to take anything from this post, then it is this… 

 If you are stuck micromanaging employees, then you can not 100% perform your duties as an owner/operator.  

If you have the bandwidth then I suggest you read Extreme Ownership. 

 But if you just don’t have the time then, here is a short 3min clip of Jocko explain how to establish S.O.P’s for your business.  https://www.youtube.com/watch?v=DcVUwP0V3DE 

As always, I hope this helps your dental business grow and until next time.  

-Douglas

____

Want A Free Strategy To Grow Your Dental Business Online?

Visit: www.passivemovement.com/30mincall

If you are not sure how to market Invisalign treatments to new patients online, then this episode will help!

Last week I read an article about how a Tik-Tok teen sensation single-handedly causes the rise of Invisalign sales by 26%.

Check out the story here.
https://lnkd.in/eBbnj4t

(Don’t worry, I will not suggest for you to dust off your dance moves and use Tik-Tok to get new patients calling your office. Unless you really want to.)

But what I want to talk about is taking advantage of trends, especially if it correlates with high-end service that you provide.

You see, marketing is honestly just a game of attention.
And there are two types of attention you can use:

Created Attention and Captured Attention

Created Attention takes a massive amount of energy and there is no real way to know if there will be a payoff for your efforts.

While using captured attention is the path of least resistance to grow your business.

It is kinda like if you needed water, would you rather dig for it or would you rather go to a waterfall with a bucket?

Hopefully, you chose the waterfall...

So the million-dollar question...  

If you are offering Invisalign treatment, how would you capture attention? 

 Well, the answer is easy.  Just get in front of it. 

 I know easier said than done.  

But the best way for your dental business to do so is to market directly to potential new patients seeking Invisalign treatment.  

Over time, I called this, “Result Targeted Social Media.”  

Meaning you create a clear Invisalign offer and an easy way for a potential new patient to interact and to claim your offer through your aggressive online outreach efforts.  

Because here the thing, if you are not proactively expanding and growing your dental business, then it is slowly contracting.  

However, the good news is, I recently put together free training on how to market your dental services such as Invisalign to help your dental business keep expanding.  

If you want to check out the free training just like and comment and I’ll send it out to you right away!  Hope you find that waterfall for your business!

Check out the free training at:

www.passivemovement.com/30min

In today's episode the Passive Movement Dental Podcast, we talked to Dr.Nancy Gill of Golden Dental Solutions located in Golden, Colorado.

Nancy is also the co-host of the Middle-Aged Wisdom Podcast with her husband Dave.

On this episode, we chatted about,


How Nancy got her start in dentistry.

How Nancy used early setbacks as a pivotal learning lesson to grow her dental business.

And how creating positive relationships with friends, family, coworkers, and patients is the key to true personal and business growth.


Nancy was also kind enough to share with us her strategy of how you can use text messaging to streamline reactivating your patient list and fill up your calendar.

You really do not want to miss out on this strategy!

So if you are a new dentist just getting started, a seasoned dental practice owner, or maybe somewhere in between, then this episode is filled with golden nuggets that will entertain, educate, and help you scale and grow your dental practice!

Learn more about Dr. Nancy Gill

Check out Nancy and Dave’s Podcast:  Middle-Aged Wisdom

https://podcasts.apple.com/us/podcast/middle-aged-wisdom/id1524385056

Check out her dental practice: Golden Dental Solutions.

https://mygoldendentist.com/

Connect with Dr. Nancy Gill

Link to Instagram

https://www.instagram.com/middleagedwisdom/

Link to Linkedin

https://www.linkedin.com/in/nancy-gill-26b07916/

Link to Email

nancy@middleagedwisodom.com

Are you ready to shake things up and have a new approach for your dental business growth?

Book a free 30 min dental business growth consultation with someone from the Passive Movement Dental Marketing Team.

www.passivemovement.com/30mincall

Imagine if every morning when you woke up, you would have an endless supply of new patients.

It sounds like you would still be dreaming, right?

Well not necessarily.

You see, there are dental practices out there that have streamlined online automated systems that have new patients leaving their contact information to be sold high-end cosmetic dental services.

And the truth is that these systems don’t require an expensive website.

All you need is a landing page and a strong offer.

Check out the full podcast to learn more about landing pages and how you can use them to grow your dental business today!



Send questions about the podcast to

support@passivemovement.xyz

Ready to Grow and Scale the Profitability Your Dental Practice?

Let's talk about strategies that can immediately start working for you!

https://www.passivemovement.com/30mincall?rf=false

Is 5k to 10k too much to pay for a dental website?

Honestly, it depends if you expect your dental website to be functional or ornamental.

You see, I analyzed hundreds of dental websites, 

and 90% do not have this one thing that could be your magical crystal ball of profitability.

So if you want to know this FREE website tool, 

you can use to glimpse into your financial dental future...

Then check out the full episode wherever your favorite podcasts are found!



send questions about the podcast to

support@passivemovement.xyz

Ready to Grow and Scale the Profitability Your Dental Practice?

Let's talk about strategies that can immediately start working for you!

https://www.passivemovement.com/30mincall?rf=false

Have you been frustrated with finding new ways to bring in sales for your dental practice?

Well, we can all agree that technology is still the #1 way to scale your dental business.

Recently I did a masterclass on how to use email marketing to grow your dental business with your already established patient list.

You can check it out below here!

https://ebook.cosmeticdentistrygroup.com/dental-email-masterclass

www.passivemovement.com

Podcast  3 of 3 for Email Marketing.