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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Z Squared Media, LLC

    • Näringsliv
    • 4.5, 4 betyg

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

Kundrecensioner

4.5 av 5
4 betyg

4 betyg

Poopkoop ,

Great pod but Robert's intros have to go!

Hat-tip to both of you for a good show! I've been listening to you for awhile and the conversation is always interesting. But I think you've jumped the shark with your intros Robert. The philosophical preaching is out of scope and WAAAAAY too much. Stick to storytelling and content marketing! Thanks for an otherwise great pod.

Colocal ,

You asked for feedback. Here’s some.

So. I think this is about the best content marketing podcast I’ve heard but I think you can do it even better.
What’s great -
The two hosts have a nice rapport and when they are cracking jokes informally, the show is at its best. They do it just the right amount also.
There’s lots of good content in the show. No rubbish. All useful stuff.

What can be better -
I’m so incredibly bewildered that pretty much every podcast I hear starts with about 1 minute of music and introductions, which is such a waste of time and annoying. This podcast is shorter with the intros but I would cut that bit down much much more. People don’t want to listen to music and a long intro. People want to hear the topic at hand so get straight to the topic.

The show is probably 20 minutes too long for me. I think 20 - 30 minutes is an ideal time for a podcast but it may be due to where I’m living (Sweden) where my commute (public transport) is shorter. But I also tire of the subject and just two voices for 50 minutes. If you’re going to go for 50 minutes, then you need to bring in other voices and a female voice would be great (since both presenters are male and the diversity in gender but also in voice will lift the show).

I’ll certainly keep listening.

The Swedish R ,

A truly relevant podcast

For a passionate content marketeer this podcast is a must have. It delivers inspiration, knowledge and a god laugh or two. Thanks guys, keep up the good work.

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