432 avsnitt
This Old Marketing Joe Pulizzi & Robert Rose
-
- Näringsliv
-
-
4,6 • 5 betyg
-
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
-
Is Twitter/X Dead or Making a Comeback? (431)
Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight.
Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott?
Hits include Four Seasons and 10 Cent Beer night.
Rants and raves include signals from Marcus Sheridan and Suits.
-----
This week's links:
Twitter's New NSFW Strategy
Twitter/X Will Do Vertical Video
Spotify CEO Is Out of Touch
Facebook Going After Gen Z
10 Cent Beer Night - Craig Irons
Four Seasons PR Win
-----
This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Does the GoogleGate Leak Even Matter? (430)
Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter?
AI scams are hitting a tipping point as we get closer to the US elections.
OpenAI inks two more content deals and Elon raises money for xAI.
Hits and misses include a home appliance store and Cheez-Its.
Rants and raves include marketing agencies and GaryVee's commencement speech.
-----
This week's links:
The Google API Document Leak
Celebs Getting AI Scammed
Atlantic/Vox Ink Deal with OpenAI
Elon Raises $6 Billion for xAI
HBR Recognizes Creator Economy
Home Appliance Sales and Service
Marketing Agencies as Consultants
GaryVee's Commencement Address
-----
This week's sponsor:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors.
-
AI Continues to Eat Media Companies
While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies.
This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next?
Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up.
And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers.
Hits and misses include GaryVee's new book and Coca-Cola lens.
Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team.
-----
This week's links:
OpenAI vs. Black Widow
OpenAI Signs Deal
Trump Media Report
Social Influencers and what to do
Coca-Cola Lens
GaryVee's Book Trailer
-----
This week's sponsor:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Live from CEX 2024 (with special guest Philip Hernandez)
A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation.
Please follow Philip on Instagram and check out the Haunted Attraction Network.
Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
It's Raining AI
It was another crazy week in AI news.
On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers?
If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much).
And is the beef between Kendrick and Drake real? We think it's marketing.
Hits and misses include John Mulaney's new show and Prof G's podcast strategy.
Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts.
This week's links:
OpenAI Releases Omni
TikTok Is Testing AI in Algo
The Drake/Kendrick Beef
John Mulaney's New Show
Prof G Markets Podcast
OEF's 100 Holes of Golf
MarTech Spending Falls
This week's sponsors:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors.
-
TikTok Sues US Government
In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.
More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?
And Hollywood continues to lack standards with AI. Is it simply too late?
Hits and misses include CEX and Joe Biden.
Rants and raves include Instagram and Meta.
This week's links:
TikTok Sues the US Government
MrBeast and Logal Paul Lead Creator Movement
Hollywood and AI
2024 Marketing Technology Landscape
Meta to Provide Advertisers with Auto Images
Instagram on Algo Change
This week's sponsors:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
-------
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors.
Kundrecensioner
Wow and wow!
Joe and robert are just the right mix of charm and knowledge! I listen to them every week when I do my chores around the house. Time flies and I always learn something new about the media space. I give the show 5 out of 5 because they are not trying to sell anything, they just give with their knowledge and experience😁👍
A truly relevant podcast
For a passionate content marketeer this podcast is a must have. It delivers inspiration, knowledge and a god laugh or two. Thanks guys, keep up the good work.
Great pod but Robert's intros have to go!
Hat-tip to both of you for a good show! I've been listening to you for awhile and the conversation is always interesting. But I think you've jumped the shark with your intros Robert. The philosophical preaching is out of scope and WAAAAAY too much. Stick to storytelling and content marketing! Thanks for an otherwise great pod.
Mest populära poddar inom Näringsliv
Du kanske också gillar