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PR talk from sea to shining sea! Bringing you the best PR talk, tips, and tactics, every other Friday, with hosts Robert Johnson and Summer Johnson.

PR Nation rjohnson@riester.com (John O'Dwyer, Tim Madden, Adam Ritchie, Sarah Shelson

    • Näringsliv

PR talk from sea to shining sea! Bringing you the best PR talk, tips, and tactics, every other Friday, with hosts Robert Johnson and Summer Johnson.

    How to Survive Bad News

    How to Survive Bad News

    Our summer PR book review series wraps up with a must-have guide to crisis comms that you can get for free! Robert talks with Jeff Hahn about his book, Breaking Bad News – 12 Essential Crisis Communication Tools, a survival guide intended to help you and your brand or organization navigate the first two hours of a reputation crisis. Listen to the interview for info about how to get a free copy of the book, then follow the link in the show notes to have it sent to you now.
    This is the final episode of the season. We’re taking the rest of the summer off, but we won’t be goofing around. We’ll use the next couple of months to build a new show with more voices, more variety, shorter interviews, a different approach to PR news, and other fun surprises.
    The new PR Nation podcast debuts Friday, August 27th!
    Links:
    Guest: Jeff Hahn
    Get Your Free Copy of the Book: Breaking Bad News
    PR Nation website
    O’Dwyer’s PR Newsletter
     

    • 49 min
    The Ultimate PR Handbook Reviewed

    The Ultimate PR Handbook Reviewed

    If you had to read one book about public relations, what book would it be? Would you read a book about social media? Maybe one about research and planning? How about one on writing or marketing techniques? That sounds like a lot of books, maybe too many.
    Wouldn’t it be nice if you could get everything you need to know about all these topics and more in one handbook? We’ve found one that covers every PR topic in a format that doesn’t waste your time.
    It’s called “Complete Public Relations” and it’s hot off the presses. Robert continues PR Nation’s summer PR book review series in a conversation with two of the book’s three authors, Suzanne FitzGerald and Joe Basso.
    Also, the crew comments on the French Open’s mishandling of Naomi Osaka’s media concerns, the firing of an Associated Press writer for her political tweets, and the United Airlines contest for people who’ve been vaccinated against COVID-19. 
    Links:
    A California teen pushed a bear off her backyard wall
    Osaka Fallout: Are Press Conferences Still the Answer?
    AP explains why it fired Emily Wilder
    United Airlines’ contest gets passengers to share vaccine info
    Guest: Suzanne FitzGerald
    Guest: Joe Basso
    Publisher: Complete Public Relations
    PR Nation website
    O’Dwyer’s PR Newsletter

    • 1 tim. 2 min
    How to Give a TV Interview

    How to Give a TV Interview

    Who in PR Nation likes to give media interviews? Some of you probably love it. But we’re guessing an equal number are just fine not standing in front of a TV camera. And we can’t blame you. The interview process can be frightening. It can be invasive. It’s rarely fun.
    But there is a new book that can help you manage, survive, and possibly even enjoy the media interview process. Robert visits with one of the authors, former TV anchorman Rick DeBruhl, about “The Insider’s Guide to Media Training.”
    Also, the crew debates a White House requirement that reporters get some quotes approved before publication, tries to understand Prince Harry’s criticism of the First Amendment, and consoles Sarah over the final results of this year's Rock and Roll Hall of Fame voting.
    Links:
    Rock and Roll HOF – 2021 Inductees
    Prince Harry calls First Amendment ‘Bonkers’
    Reporters fume at White House ‘quote approval’ rules
    Opinion: The CDC’s mask guidance is a mess. Biden needs to clean it up.
    Guest: Rick DeBruhl
    Amazon: The Insider's Guide to Media Training
    PR Nation website
    O’Dwyer’s PR Newsletter

    • 35 min
    How Social Media Impacts Society

    How Social Media Impacts Society

    There’s been a lot going on in the world the last year. How has social media impacted the debate over policing, race, politics, and the pandemic? PR Nation’s favorite doctors, Ph.D’s that is, join Robert to discuss their new book Social Media and Society. Whether you know a lot or a little about social media this book is for you!
    Also, Summer gets bullied by aggressive buyers fighting over a blender on Facebook Marketplace, Rachel and Tim confess their relatives are magicians, while Sarah is grateful she’s only dealing with fanny packs and Jorts at home!
    Links:
    Spotify CEO silent on Joe Rogan’s anti-vax comments
    Trump’s ban from Facebook is upheld, but panel orders review
    Polling suggests little downside for brands offering free products to vaccinated Americans
    Guest: Dr. Gina Luttrell
    Guest: Dr. Adrienne Wallace
    What happens in an Internet minute?
    Book: Social Media and Society
    PR Nation website
    O’Dwyer’s PR Newsletter

    • 57 min
    Improve Your Internal Comms!

    Improve Your Internal Comms!

    This week, we talk about internal communications, and why the audience you work with, the one right in front of you, is so important to your organization’s success. PR Nation contributor Pooja Kamat joins the crew from Mumbai, India to kick off her interview with Jennifer Thomas, an internal comms pro with GSK in London.
    Also, the crew reveals the biggest news of the week, and it has nothing to do with PR, but rather a mystery box winding its way from Florida to Pennsylvania. There’s also a PR discussion about George Washington’s River Farm, Alaska Airlines’ handling of a mask controversy, and the end of the “Op Ed.”
    Links:
    American Horticultural Society board rift could complicate proposed sale of historic River Farm
    Alaska Airlines bans state senator for refusing to wear a mask
    Why the New York Times is retiring the term “Op Ed”
    Guest: Jennifer Thomas
    PR Nation website
    O’Dwyer’s PR Newsletter
     

    • 44 min
    Learning PR from Circus Clowns?

    Learning PR from Circus Clowns?

    Do you worry that you might be missing something when you write a PR plan? Are your pitching skills current? Do you know the easiest way to get a PR effort started? So many questions, so little time.
    Luckily, Amy Rosenberg has written a book full of tactical PR advice, addressing those and many other PR mysteries. Robert has read the book, “A Modern Guide to Public Relations – Unveiling the Mystery of PR.” On this episode, he kicks off PR Nation’s spring PR book review series talking with Amy, an Oregon-based pro, about the guide, her PR approach, and the circus clowns who inspired it!
    The crew rolls through the studio today, but lots of client work has left little time for chit chat this week. John O’Dwyer is along with the latest PR news, but other fan favorites, like Take 3, return better than ever in two weeks!
    Links:
    Guest: Amy Rosenberg
    PR Talk
    Amazon: A Modern Guide to Public Relations
    PR Nation website
    O’Dwyer’s PR Newsletter

    • 30 min

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