Process The Podcast Arielle Thomas

In this episode, Steffanie Ball, founder and CEO of En Gold shares the journey of her business. She starting by sourcing vintage pieces on Facebook marketplace to designing her own collections, sold internationally. She explains how she discovered a gap in the market for unique and affordable furniture in Australia, which led her to start an Instagram account and eventually launch En Gold.
We discussed the challenges she faced in sourcing and manufacturing her products, including finding a stonemason to make marble plinths and navigating the production process in China. She also highlights the importance of embracing imperfections and the philosophy of Wabi Sabi in her designs.
En Gold is a furniture brand that specialises in handcrafted pieces made from native materials in the Philippines. The founder, Arielle Thomas, moved her family to the Philippines to be closer to the craft and ensure the pieces were made with justice. The brand's range includes Dali collections made from native timbers, seagrass, and rattan. The craft in the Philippines is untouched by technology, with everything being done manually. The process of creating En Gold's furniture involves hand braiding, hand weaving, hand sanding, hand painting, and screen printing. The brand also uses fossil stone, which is a soft and porous stone that is carved into tiles and used in their furniture.
Find En Gold here.
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See you next Sunday!

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In this episode, Arielle discusses the importance of patience and shares her journey in building her podcast. She explores the definition of patience according to Stoicism and identifies triggers that make her impatient. Arielle emphasizes the need to focus on the present moment and its challenges, as well as the importance of self-awareness and self-acceptance. She also discusses the role of curiosity and ambition in her career choices and highlights the value of gratitude and building relationships. Arielle provides strategies for improving patience, such as focusing on personal growth, identifying strengths, and setting realistic goals.
Also promised, are some very cute mood boards! Head to cinemathom.com/podcast and follow the prompts to our Dropbox folder.
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See you next Sunday x


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Mary Lou Ryan, also known as just Lou, shares her role as co-founder and director of supply chain and sustainability at Bassike. She explains how the COVID-19 pandemic prompted the company to reflect on its business and consider its future direction. Lou shares her passion for sustainability and responsible business practices, particularly in the fashion industry. She discusses the challenges of implementing sustainable practices, such as reducing waste and choosing low-impact materials. Lou also emphasises the importance of partnerships and continuous improvement in driving positive change. Bassike is focused on balancing creativity and commercial needs, with a push and pull between the two. They value customer feedback and use it to inform their product development. In recent years, they have shifted to a more flexible and responsive approach, with quicker time-to-market and reduced seasonal collections. Local manufacturing is important to them as it allows them to quickly respond to customer needs. The brand's DNA is centred around oversized, relaxed, and comfortable silhouettes. They prioritise sustainability and being good citizens of the world. Bassike aims to stay authentic to their brand DNA as it evolves and expand globally in the coming years.
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Baina is a brand that celebrates bathing and the routine of bathing. In this interview, I sit down with Bailey Meredith, Co-founder, CEO and Creative Director of Baina, based out of Sydney. Bailey and her childhood friend, Anna, set out with the idea of creating a business in the homeware space that focused on a product that didn't have a size curve, had no seasonality, and was gender-neutral. They landed on towels as their product and have worked with the same manufacturer in Portugal since the beginning. Baina has built a strong brand reputation through its connection with customers, and their focus on quality and design, transparency and authenticity. This self-funded brand takes a considered approach to growth, ensuring they can support and sustain it.
We pull apart her shoots, and hear about the upcoming growth of the brand and Bailey's way of creating one of the most visually sought-after brands on the market.
Find Baina on Instagram here.
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See you next Sunday! x

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In this episode, I share some valuable lessons I've learned throughout her career in the production business. I share the importance of prioritising tasks and doing the hardest thing first, as well as the mindset shift of rehearsing things to remove pressure and foster creativity. I also talk about the concept of allocating levers to achieve goals when you get stuck and the power of reverse engineering. I also emphasise that success is a result of consistent effort and a hundred smaller nudges, rather than one big opportunity.
This episode also features our first-ever competition with Papier!
To go in the running to win 1 of 10 beautiful notebooks, follow Papier and Process the Podcast on Instagram, and tag a friend you're proud of!
Entries close May 3rd, 2024 at midnight. We'll share our winners on May 5th, 2024 in time for next week's episode.
Find your host Arielle on Instagram here.
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See you next Sunday xx

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In this episode, I sit down with the renowned Australian painter Paul Davies. We discuss his journey as an artist and the influence of architecture and storytelling in his work. He emphasises the importance of maintaining a slow and handmade approach to his art. Davies shares his process of creating paintings, which involves using photographs and drawings as references and collaging them to create a new scene. He also talks about the significance of childhood memories and personal experiences in shaping his artistic style. Davies highlights the value of residencies, curiosity, and continuous learning in keeping his work fresh and evolving.
In awe of this Australian creative, I love the concept that we're watching him evolve in the present day, knowing he will be one of the greats.
Find Paul on Instagram here.
Find your host Arielle on Instagram here.
Find Process the Podcast on Instagram here.
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Find Process the Podcast on Youtube here.


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