98 avsnitt

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

PSM: Professional Services Marketing PSM Show

    • Marknadsföring

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

    158 - Rob Patterson, CMO, AWeber

    158 - Rob Patterson, CMO, AWeber

    Josh interviews the CMO of AWeber to discuss trends in email marketing, where email marketing is heading, and how their intelligent design assistant might help new users get up to speed faster. 
     
    Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
     
    Subscribe on iTunes
    Visit PSM.show for more
     
     
     

    • 31 min
    157 - Ron Leland on the Power of Print

    157 - Ron Leland on the Power of Print

     
    Is print really dead? David chats with Ron Leland, Director of Communications at LPA to discuss his career journey and the role of print and how they decide what content to feature in each issue of Catalyst.
     
    Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
     
    Subscribe on iTunes
    Visit PSM.show for more

    • 38 min
    156 - Workplace Branding

    156 - Workplace Branding

    Have you had any workplace experiences that stand out to you good or bad? What's the vibe or experience you want to deliver? What if your website was the gauge for how your workplace felt? Which should inform which? Josh and David discuss the importance of extending your brand to your physical office and workplace.


     
    Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
     
    Subscribe on iTunes
    Visit PSM.show for more

     

    • 32 min
    155 - Lindsay Diven on Positioning Your Firm, Before the RFP

    155 - Lindsay Diven on Positioning Your Firm, Before the RFP

     
    Positioning is quite possibly, one of the closest things marketers have to a silver bullet. Josh (in spite of his nasty cold) chats with Lindsay Diven about how to better position your firm, before that RFP ever hits the street.
     
    Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
     
    Subscribe on iTunes
    Visit PSM.show for more
     

    • 37 min
    154 - Project Case Stories

    154 - Project Case Stories

    What is the difference between a "case study" and a "case story"? Who should be the hero in your project case story? Where do you use these project case stories? Josh and David consider a new way to think about how to market your projects.
     
    Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
     
    Subscribe on iTunes
    Visit PSM.show for more
     

    • 30 min
    153 - Heidi Trost on UX

    153 - Heidi Trost on UX

    Heidi Trost is a user experience researcher, designer, usability expert, and speaker. As the founder and Director of UX at Voice+Code [voiceandcode.com], she helps emerging technology startups and Fortune 500 companies improve the customer experience of their digital products. She has been an adjunct professor at Rochester Institute of Technology and Pratt Institute, and has spoken at over a hundred industry events and conferences.
     
    Heidi and David discuss the importance of UX in the A/E/C industries.
     
    Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
     
    Subscribe on iTunes
    Visit PSM.show for more
     

    • 35 min

Mest populära podcaster inom Marknadsföring

Andra som lyssnade prenumererar på