Question Everything

Curiosity
Question Everything

Part interview, part therapy, part Price Is Right, the Question Everything podcast puts your favorite CMOs and thought leaders in the hot seat. Question Everything is hosted by Ashley Walters, Chief Development Officer and partner at Curiosity: an independent, full-service creative agency based in Cincinnati.

  1. Why the accurate representation of women fuels business growth with Christine Guilfoyle, President @ SeeHer

    2024-10-01

    Why the accurate representation of women fuels business growth with Christine Guilfoyle, President @ SeeHer

    Christine Guilfoyle reveals the power of the SHEconomy and how brands can be a force for growth, good, and girls. President of SeeHer Christine Guilfoyle believes if you see her, you can be her. But how do you convince CMOs that the accurate representation of women in marketing and media isn’t just a moral decision, but a savvy business decision? By creating SeeHer’s Gender Equality Measure (GEM) tool: the first data-driven methodology for identifying gender bias in media to deliver insights that grow businesses and help push the industry forward. Must-hear moments from this episode include how CMOs can tap into the SHEconomy, how brands can be a force for growth and good, and why your brand’s next big move should be supporting women in sports.  What you will learn in this episode:  The SHEconomy and how marketers are tapping into it Why Marc Pritchard says “Brands must be a force for growth and a force for good.” The power of GEM, how SeeHer measures it, and what CMOs can learn Behind-the-scenes of the SeeHer Award at the Critics Choice Awards The Taylor Swift effect on the NFL How women sports has grown in popularity The brands doing the best job representing women accurately Resources: Read our top 5 takeaways from this episode here Learn more about SeeHer Connect with Christine on LinkedIn See Curiosity’s work for SeeHer on Instagram P&G “Train like an olympian smell like you didn’t” Dove “Real women redefine beauty”

    47 min
  2. Strengthening your brand and building loyalty with Lisa Martinelli, VP of Marketing @ Stop & Shop

    2024-09-03

    Strengthening your brand and building loyalty with Lisa Martinelli, VP of Marketing @ Stop & Shop

    Lisa Martinelli discusses retail marketing strategies and how to build brand loyalty. Listen to this podcast with Lisa. Stop & Shop’s Vice President of marketing Lisa Martinelli gives advice on how CMOs can strengthen their brand. Lisa’s experience supporting marketing operations for CVS and Stop & Shop makes her very well-versed in marketing strategies for major retailers. Retail marketing is less common than marketing for a consumer good or service, however, there are many strategic parallels.   Must-hear moments from this episode include the two secrets to big marketing moves, why tension is the strategic ingredient to writing a good brief, and why you need to live your brand purpose. This podcast is a mini masterclass on brand building.  What you will learn in this episode with Lisa:  Brands that are bold and first to market make it  Why it’s important to be purpose-led  How a brand can get on a major grocer's shelf  How innovative technology can improve customer experience What a review is like from a CMO’s perspective  Why one of the most important audiences for a brand is its employees What brand loyalty looks like and how to build it The impact of a viral TikTok on a business How to live your brand purpose  How a CMO evaluates strategy The benefits of an in-house content studio    Resources: Watch the viral Stop & Shop TikTok  Connect with Lisa on LinkedIn Learn more about Stop and Shop

    36 min
  3. Leveraging your network and living your positioning with Simone and Rachel, Co-founders @ NBZ

    2024-08-05

    Leveraging your network and living your positioning with Simone and Rachel, Co-founders @ NBZ

    Simone and Rachel discuss best practices for agencies to gain new business. Listen to this podcast with Simone and Rachel.  NBZ Co-founders Simone Mandel and Rachel Segall compare agency matchmaking to setting a friend up on a blind date. They tell us about their process with brands looking to work with agencies that will approach their brief with modern solutions. These two are working with the unusual suspects to secure long-term relationships with clients.  Simone brings 18 years of experience driving new business for agencies Ogilvy, VMLYR, and Futurebrand. Rachel is a master brand builder – helping launch iconic brands like Seedlip AND leading global accounts for Colgate, Intel, and General Mills in her 15-year career. Safe to say they know a thing or two about the industry. In today's episode, they drop some knowledge on effective agency branding, how to build a pipeline without cold calling, and how to win with CMOs who choose project-based work. What you will learn in this episode with Simone Mandel & Rachel Segall:  How agency branding can fill your pipeline Why showing up as yourself is vital for a successful pitch How to activate your network  What happens in the exclusive NBZ Slack Channel How modern technology is changing the BD space How to have an engaging meeting in the shortest amount of time  How an agency can find its superpower Why there are fewer AOR gigs and more project-based work in the industry   Resources: Read our top 5 takeaways from this episode here Learn more about NBZ by visiting their website  Connect with Simone Mandel on Linkedin Connect with Rachel Segall on Linkedin Checkout Waldo a new AI tool that is helping BD

    48 min
  4. Ditching the pitch and agency matchmaking with Pete Carter, Founder & CEO @ Creative Haystack

    2024-07-01

    Ditching the pitch and agency matchmaking with Pete Carter, Founder & CEO @ Creative Haystack

    Pete Carter shares his top P&G marketing campaigns and what catches a CMO's attention. Listen to this podcast with Pete Carter. If you have pitch fatigue, you’re not alone. This week, we’re sitting down with one of the original “ditch the pitch” advocates, Pete Carter of Creative Haystack. With an impressive 41-year tenure at P&G, Pete knows all about memorable marketing campaigns and what really catches the attention of a CMO.  For over four decades, Pete had a role in creating some of the most iconic campaigns of all time and reshaped how P&G thinks about its relationships with agencies. Today, we talk about gems like the heart-warming Pampers "Peace on Earth" spot and the Pantene "Strong is Beautiful" anthem that made the Top 3 best Super Bowl ads...without even airing nationally. After we unpack P&G’s best moments, Pete shares his battle-tested wisdom for CMOs and marketers. He emphasizes nailing your brand positioning before anything else, the importance of finding agency partners who are a culture fit, and why he believes agencies need to “ditch the pitch” — which is easier said than done. Pete Carter gives great advice for agencies and CMOs on how to work better together to create impactful campaigns with staying power—from perfecting selling lines to bringing impressive case studies to brands that really show them what you’re capable of. What you will learn in this episode with Pete Carter:  How to last more than 18 months as a CMO How P&G accidentally earned Super Bowl coverage The best work P&G has ever created, according to Pete Carter Why agencies and brands should consider ditching the pitch The best and worst elevator pitches Pete has seen Why CMOs should consider implementing a fixed and flow process How to write a selling line that sticks with people for years Resources: Read our top 5 takeaways from this episode here Learn more about Pete Carter by visiting his website Email: Pete@CreativeHaystack.com LinkedIn: https://www.linkedin.com/in/pete-carter-9509404/ Watch the Tide Talking Stain Super Bowl ad Watch the Pantene Super Bowl ad Watch the Pampers Peace on Earth Commercial Read this interview with Pete Carter on advertising FMCGs

    53 min

Om

Part interview, part therapy, part Price Is Right, the Question Everything podcast puts your favorite CMOs and thought leaders in the hot seat. Question Everything is hosted by Ashley Walters, Chief Development Officer and partner at Curiosity: an independent, full-service creative agency based in Cincinnati.

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