Radical Disruption Mya Nichol - Business Coach & Instagram Expert

I’m so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successful online education platform Blonde Chronicles University she launched during Covid.
 
In today’s episode, Carly shares the background, peaks and valleys, and step-by-step of scaling her business. She goes in depth about:
Changing platforms and steps to use to make that an easier transition How she grew her membership to over 8k and social following to over 650k Why experimenting with content to see if it works is important Accepting you won’t always be in 100% growth mode Leveraging what you’ve already built and continue to build off of it How she handled pricing increases with customers  Taking four years to add two new stand alone courses The success of her membership bringing in 150k a month  
Resources & Links:
Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass  
Connect with Carly:
Follow on Instagram @the.blonde.chronicles Visit her website Check out her TikTok  
Connect with Mya:
Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube  
Make sure to hit subscribe/follow so you never miss an episode!
Find the complete show notes here: https://myanichol.com/2024/06/11/a-1m-year-business-within-2-years-of-launching-w-the-blonde-chronicles-episode-71/

Today’s episode is part four and the final episode of a series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 
In this episode I cover the Red Bull Effect: building community. Red Bull markets a lifestyle, not just a product, so we need to look at how to align our businesses to a lifestyle or a set of values that our target audience aspires to. Red Bull targets customers that live and enjoy high energy activities, sports, and adventure. Ultimately this makes Red Bull a symbol of vitality and excitement. In today’s episode I share how to embody the lifestyle you want your brand associated with so you’re a living, breathing example of what you teach and preach.
 
I’ll dig deeper into these questions:
How can you sell the lifestyle that your offers provide? What is the physical representation of the emotional aspect that you help people with?  What stories can you tell that will create more community connection? How can you create a legacy for your brand? Does your life represent your message?  
Resources & Links:
Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass


 
Connect with Mya:
Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube  
Related Episodes: 
Episode 67: Business effects part 1 - IKEA Episode 68: Business effects part 2 - Amazon Episode 69: Business effects part 3 - Apple  
Make sure to hit subscribe/follow so you never miss an episode!
Find the complete show notes here: https://myanichol.com/2024/06/04/business-effects-part-4-red-bull-episode-70/

Today’s episode is part three of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 
 
This episode dives into the Apple Effect: making things work together to create a seamless user experience. In our businesses, this means creating a cohesive experience for our customers across our digital products and offers. Implementing seamless cross sells, complimentary offers, and bundles within your ecosystem drives customer loyalty and repeat customers.
 
In today’s episode I share four ways to implement the Apple effect into your business to retain customers:
Building an offer suite strategy Selling on the back end of an offer Present an offer on the front end to create cross sells Bundle offers that go well together  
Resources & Links:
Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass  
Connect with Mya:
Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube  
Related Episodes: 
Episode 67: Business effects part 1 - IKEA Episode 68: Business effects part 2 - Amazon  
Make sure to hit subscribe/follow so you never miss an episode!
Find the compete show notes here: https://myanichol.com/2024/05/28/business-effects-part-3-apple-episode-69/
 

Today’s episode is part two of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 
 
This episode covers the Amazon Effect: the fact that the quicker people get results, the more likely they are going to want to be repeat customers for a long time. This isn’t rooted in psychology but my personal take on Amazon’s success. When applying it to the offers we create in our own businesses, I’ll dive into questions to ask yourself to get people from point A (their pain point) to point B (the result they want) as fast as possible to achieve a higher completion rate.
 
Resources & Links:
Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass  
Connect with Mya:
Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube  
Related Episodes: 
Episode 67: Business effects part 1 - IKEA
 
Make sure to hit subscribe/follow so you never miss an episode!
Find the complete show notes here: https://myanichol.com/2024/05/21/business-effects-part-2-amazon-episode-68/

Today’s episode is part one of a four-part series looking at successful businesses and how we can implement their techniques into our own strategies. Today I cover “The IKEA effect” that’s rooted in psychology. This effect suggests that people feel a sense of pride and achievement from successfully completing the assembly of a product leading them to value the end product more highly than if they had not put any effort into its creation. I share ways you can implement The IKEA effect into three different categories of business:
Offers, programs, or membership One-on-one coaching clients and containers Community I’ll break down how to make your customers feel like a shareholder of your product or brand to strengthen their connection and loyalty. 
 
Resources & Links:
Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass  
Connect with Mya:
Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube  
Related Episodes: 
Episode 65: Sales Psychology w/ @natasha.zoryk  
Make sure to hit subscribe/follow so you never miss an episode!
Find the complete show notes here: https://myanichol.com/2024/05/14/business-effects-part-1-ikea-episode-67/

Today’s episode is all about breaking your to-do list down into bite-size pieces. As an entrepreneur, we have a million things to take care of and there’s a never-ending list to get done. It’s easy to get overwhelmed. And when we’re overwhelmed, we can become paralyzed and take no action at all. And how do we ever feel like we've done enough? So I’m sharing a step-by-step method that I use to avoid overwhelm and defeat, and that helps me feel accomplished each day. 
 
In today's episode, I cover: 
A step-by-step of how I take an overwhelming list and make it doable Why this method helps me mitigate the feelings of overwhelm and defeat My heart behind, and more info on, Profit Mavens Summit  
Resources & Links:
Profit Mavens Summit 150 Free Hooks List Building 101 Manychat Stories that Sell IG University Kajabi 30 day free trial + 20 free story templates Around the Clock Masterclass  
Connect with Mya:
Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube  
Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.
Make sure to hit subscribe/follow so you never miss an episode!
Find the complete show notes here: https://myanichol.com/2024/05/07/bite-size-business-pieces-episode-66/