Rand Fishkin’s Secrets to Successfully Launching a New Product Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

When Rand Fishkin left Moz in 2018, the marketing world was waiting to see what was going to be his next move.
The reality was, he already had it figured out. A new startup in the shape of SparkToro.
In this episode, I talk with him about where the idea for SparkToro came from and how he left his secure and well-paid job to successfully launch a new tool with no capital, no paying customers, and during a global pandemic!
Topics covered:
How Rand came up with the idea for SparkToroHow he followed his own advice when starting upReaping the benefits from 17 years worth of building a network of expertsHow he capitalized on that network for his product researchThe top three most helpful questions he asked when doing his researchFinally leaving Moz and launching SparkToroUsing old school techniques to create the initial buzzHow and why you should pick an enemy early on!Raising capital with no paying customers and doing things organicallyLaunching during a global pandemicResources mentioned:
MozSparkToroLost and Founder - Rand FishkinZillowRedfinProfitwellBuying Triggers: 6 Steps to Create Explosive Demand
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Finally...
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