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Two serial entrepreneurs, Trevor Cowley and Kale Goodman, are on a mission to help businesses of all levels develop and grow by sharing their past experience building several successful business ventures. It's their goal to convey effective techniques and strategies that any business owner can implement TODAY.

Real Business Owners Trevor Cowley & Kale Goodman

    • Näringsliv

Two serial entrepreneurs, Trevor Cowley and Kale Goodman, are on a mission to help businesses of all levels develop and grow by sharing their past experience building several successful business ventures. It's their goal to convey effective techniques and strategies that any business owner can implement TODAY.

    Episode 34: How to Stop Self-Sabotaging

    Episode 34: How to Stop Self-Sabotaging

    It’s the strangest thing, our brains tend to respond poorly to change, even when that change is positive (like reaching a new income level). In this episode, we discuss the concept of an upper-limit threshold as well as how to overcome it. Other topics include business “cheat codes” and why you should be careful to not celebrate your wins for too long.

    Video of this podcast is at YouTube.com/RealBusinessOwners.

    Connect with us on Instagram and Facebook @RealBusinessOwners.

    Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com.

    • 27 min
    Episode 33: Basic Entity Structuring

    Episode 33: Basic Entity Structuring

    In this episode, we cover basic entity structuring and what to look for in a tax consultant. It might not be the sexiest subject, but this is the real, actionable stuff that can make a huge difference for you, the listener! As always, feel free to contact us through direct message on Instagram or by calling Easier Accounting with any tax or entity-related questions!

    Video of this podcast is at YouTube.com/RealBusinessOwners.

    Connect with us on Instagram and Facebook @RealBusinessOwners.

    Reach out to Easier Accounting at 888-620-0770 or by visiting EasierAccounting.com.

    *One of our accountants has informed us that some continued education is needed to maintain EA status, but the requirements are still significantly less than that of a CPA.

    • 40 min
    Episode 32: How We Approach Content Creation

    Episode 32: How We Approach Content Creation

    First thing, we’re humbled by all the attention our podcast and social media have received since we started last year. We didn’t expect 60,000+ followers to hop on in such a short time, and it means a lot that y’all seem to really vibe with what we’re doing. 

    That stated, we think it’s now safe to say we’re on to something, and we’d like to share what’s helped us with anyone interested in becoming a content creator. 

    In this episode, we discuss our experience trying to make social media work for our businesses and share tips based on what has and hasn’t performed. 

    Connect with us:

    Instagram - @RealBusinessOwners

    Facebook - Facebook.com/RealBusinessOwners

    Easier Accounting - EasierAccounting.com

    • 44 min
    Episode 31: Meet the Partners - with JD Leavitt and Jeremy Woodard

    Episode 31: Meet the Partners - with JD Leavitt and Jeremy Woodard

    We’re excited to introduce you guys to our business partners JD Leavitt and Jeremy Woodard! Obviously we (Trevor and Kale) typically handle the social media side of things, but JD and Jeremy are just as involved behind the scenes with the five businesses that the four of us co-own. In this episode we actually cover how we’ve arrived at this division of responsibilities and further discuss tips and strategies to make a business partnership work long-term. Other topics include the power of reading, our thoughts on business events, and the balance between client acquisition and fulfillment. 

    This podcast was recorded while we were out of town attending an event. The recording quality is a little rougher than usual, but we’ll be back in the studio next week! 

    Connect with us: 

    Instagram - @RealBusinessOwners

    Facebook - Facebook.com/RealBusinessOwners

    Easier Accounting - EasierAccounting.com

    • 51 min
    Episode 30: Buy a Bigger Jet

    Episode 30: Buy a Bigger Jet

    Happy holidays everyone! As we roll into 2020 we’re sure a lot of you are setting new goals and looking to boost your ambition. Today’s episode was a bit spontaneous (recorded guerilla style, we’ll be back in the studio the week after next) but we think it’s the perfect message for the new year! Put simply, reaching the next level, whatever that means for you, will require discomfort. It’s not about waiting for the right time, or for an issue to resolve, or for it to feel right. To level up you literally need to force that action or that thing that your previous self wasn’t willing to do! 

    In this episode we unpack this philosophy, share a few stories, and also cover how to create an environment where you can optimize yourself for that next big breakthrough. 

    Connect with us:

    Instagram - @RealBusinessOwners

    Facebook - Facebook.com/RealBusinessOwners

    Easier Accounting - EasierAccounting.com

    • 34 min
    Episode 29: STOP Sugarcoating

    Episode 29: STOP Sugarcoating

    This episode is essentially the flip side to our podcast on appreciating your employees (episode 26). Put simply, we live in a sugarcoated society, and sometimes that means you’re gonna look like an asshole for calling things as they are. In this episode we discuss what we believe is the cause of this, why it’s important to let people know when they f**k up, and tips for how to go about it properly.

    Connect with us:

    Instagram - @RealBusinessOwners

    Facebook - Facebook.com/RealBusinessOwners

    Easier Accounting - EasierAccounting.com

    • 38 min

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