RevOps Corner Union Square Consulting

In this crossover episode with RevOps Lab, hosts Philip and Janis interview USC Founder Eddie Reynolds on the intricacies of executing a successful customer success motion. You'll learn about the importance of customer success and how RevOps can assist this key department – from implementing processes for onboarding to expansion and renewal.

00:00 Introduction

02:39 How do you define RevOps and what strategy does this mean for you?

04:46 What are the problems in customer success right now?

08:37 What are best practices in the onboarding-process?

14:18 What were the biggest changes in customer success in the last 12-18 months?

18:13 Is there a playbook to stay on track the whole year in the usage-process?

23:35 How do you do pipeline management for expansion of renewal-opportunities?

28:13 What else is important when thinking about customer success?

31:57 What does growth look like in the next couple of years?

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STRATEGIC REVENUE OPERATIONS AS A SERVICE

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In this crossover episode with The RevOps Review, host Jeff Ignacio interviews Union Square Consulting founder and CEO, Eddie Reynolds, about his journey from starting his first business at a young age to finding his passion in revenue operations. Eddie discusses his unique approach to B2B SaaS sales and highlights the importance of building a repeatable process. Eddie also shines a light on the current issues faced by companies that haven't yet developed a solid RevOps strategy.



_____________________________________________________________________STRATEGIC REVENUE OPERATIONS AS A SERVICE

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● LinkedIn
● TikTok

In this episode of The RevOps Corner, our host Eddie Reynolds welcomes Tony Rodoni, Operating Partner at Bessemer Venture Partners and former Executive Vice President at Salesforce, to lay bare the nuances of building a sales team from when you're $10M in revenue to $100M.



Tony discusses what he looks for when recruiting top-tier sales leaders and crafting revenue operations primed for explosive expansion, drawing from his tenure at Salesforce to the dynamic realm of Venture Capital.

00:00 Introduction and Today's Topic


03:38 How Sales Leaders Can Be Successful on Day One


13:00 Tony's Hope for Sales Managers


14:40 Operational Planning and Infrastructure


19:27 When Sales has Ineffective Leadership


24:48 Balancing Sales Skills and Operational Acumen


33:58 Adapting Strategies from Large Corps to Startups


50:49 The Kind of Sales Leadership Scale-Ups Need to Hire


53:59 Closing Thoughts

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● LinkedIn
● TikTok

In this episode of The RevOps Corner, Kerry Cunningham, research and thought leadership expert at 6sense, joins host Eddie Reynolds to discuss the concept of Dark Funnel Attribution. He shares key insights from the 2023 6ense B2B Buyer Experience Report and explores the challenges B2B SaaS companies face as they attempt to understand where their buyers are originating.
With a deep dive into the buyer experience, including an examination of intent data and AI's role in analyzing it, you'll leave with valuable advice and strategies for improving your go-to-market approach.
00:03 Introduction and Today's Topic
04:38 Defining the Dark Funnel
07:00 The Importance of Anonymous Traffic
12:30 Getting Deeper Attribution Insights
19:49 How Buying Teams Make Decisions
24:18 What AI Can Do For Attribution
32:38 The Importance of Knowing Your Audience
38:23 Capturing and Acting on Buyer Intent Data
45:08 How the Best BDRs Increase Revenue
49:23 Conclusion: The Future of B2B Marketing


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● LinkedIn
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In this crossover episode with Converge Coffee, host Sean Sullivan chats with Union Square Consulting founder and CEO, Eddie Reynolds, about intertwining strategy, processes, and tech to improve customer retention and expansion.


You'll learn about:
- The vital metrics for customer success based on Eddie's experience at Salesforce
- Why startups can have a better playbook than billion dollar competitors
- How optimizing sales can translate into optimizing Customer Success
- And more!
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Why do some startups become billion dollar companies while others fail? What makes the key difference?

Pablo Dominguez is an Operating Partner at VC Firm Insight Partners and runs the team that coaches their portfolio companies on better Go To Market Strategy and Process. He and his colleague, Matthew May, recently published the book "What A Unicorn Knows" sharing many of the secrets they've learned in helping to build billion dollar companies.

In this episode we dive in to learn some of those secrets and share tactical tips those of us in Revenue Operations can take away to improve our companies.

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STRATEGIC REVENUE OPERATIONS AS A SERVICE

● Website
● LinkedIn
● TikTok