Rita McGrath: Author of the Best-Selling book, “The End of Competitive Advantage‪”‬ Coaches on Zoom Drinking Coffee

In this episode, Alex Pascal engages in a captivating discussion with Rita McGrath, a renowned author and long-time professor at Columbia Business School. McGrath shares insights from her bestselling book, "The End of Competitive Advantage," challenging traditional notions of sustainable competitive advantage in today's rapidly evolving business landscape.The conversation delves into the concept of transient advantage, which McGrath proposes as a more relevant framework for modern strategy. S...