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The monthly podcast, from ALF Insight, that brings together big names from the world of advertising, marketing and media to dissect and debate success, ingenuity and the future opportunities for the industries. Hosted by Vice Chairman of Ogilvy UK, Rory Sutherland.


Produced by Ultimate Sound & Vision. With Meeting Owl.

Rory Sutherland's On Brand Ultimate Sound & Vision

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The monthly podcast, from ALF Insight, that brings together big names from the world of advertising, marketing and media to dissect and debate success, ingenuity and the future opportunities for the industries. Hosted by Vice Chairman of Ogilvy UK, Rory Sutherland.


Produced by Ultimate Sound & Vision. With Meeting Owl.

    Being driven by creativity, not spreadsheets

    Being driven by creativity, not spreadsheets

    Rory chats to Rak Patel, Head of Sales for the UK and Pan-EMEA at Spotify, and Ian McCulloch, the Managing Director for Silent Pool Distillers. Their discussion includes how packaging design played a key part in the early success of Silent Pool Gin and how voice activated ads are leading the way on the future of digital advertising. Plus, why it's important for companies to have a sense of 'mission'.
     
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    • 1 tim. 1 min.
    Creating a culture of innovative marketing

    Creating a culture of innovative marketing

    Rory Sutherland hosts a live episode of the ‘On Brand’ podcast. His guests are Nishma Robb, Marketing Director at Google, who discusses the opportunities and challenges that have faced Google during the COVID-19 pandemic. Plus Aron Gelbard, CEO and Co-Founder of Bloom & Wild, explains how they used innovative technology to become a major disrupter brand in the UK’s flower delivery market and why ‘thoughtful marketing’ matters.
     
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    • 1 tim.
    10 Years Change in 10 Weeks

    10 Years Change in 10 Weeks

    Rory talks to Helen Normoyle, Marketing Director of Boots, about the changing face of the high street. Coronavirus has had its effect but things are changing anyway and the pandemic has clearly speeded up the evolution of retail. Helen talks about Boots' 'prescribed kindness" philosophy. The chemist has been involved with the health of the nation for 172 years - much longer than the NHS. What are the changes happening now and the changes to come not only for the health and beauty brand but across the spectrum of high street retail.
     
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    • 45 min
    Being a challenger brand

    Being a challenger brand

    Rory is joined by John Schoolcraft, Global Chief Creative Officer for Oatly, and Jen Charon who is Co-Founder of LoanHood, as they discuss creative strategies and how to influence and encourage behaviour change. Plus, they chat about how Covid-19 has changed the way we work and whether it should instigate a future reform of our working practice.
     
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    • 1 tim. 1 min.
    Refreshing your brand and establishing trust

    Refreshing your brand and establishing trust

    Rory chats to Mark Evans, Managing Director of Marketing and Digital for Direct Line, about their new 'We're On It' campaign, the importance of establishing trust in advertising and the benefits of neurodiversity in the workplace.
     
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    • 53 min
    Why the Best Ideas Don’t Always Make Sense

    Why the Best Ideas Don’t Always Make Sense

    How can we influence consumers to make choices based on desire rather than logic? Rory is joined by Gary Davey, CEO of SKY Studios and Tristan Thomas, VP Marketing of Monzo Bank to explore their commercial successes and debate why data and reason don't always result in the best creative ideas.
     
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    • 43 min

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