S5: E2. Anna Sandgren (CEO and Co-founder of Unibloom‪)‬ Climate Pioneers

For this episode of Funding a Better Future: Angel Investment Insights for Founders and Aspiring Investors, I spoke with Anna Sandgren, CEO and Co-founder of Unibloom.
Video versions of this and previous episodes are available here.

4:45 - When did you know it was time to raise your next round after being part of Zinc?
6:00 - How did you know where to find people and start conversations?
7:43 - Building connections and the value of intros
10:16 - Getting a sensible valuation for your business
11:52 - How did you balance finding and communicating with investors alongside the day-to-day building of a business?
13:53 - What did you learn about your business during the process?
19:07 - What were the biggest objections you faced from potential investors?
22:02 - Syndicate Room angel network
22:44 - How to manage investor communications post-close
27:24 - In-person investor communication and celebration
29:00 - What does the next raise round look like and how will this round shape the next?
32:46 - How much do you think your personal brand has fed into the success of your fundraising?
35:48 - What general advice would you give to someone who is 18 months to two years behind you? 

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