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A weekly podcast committed to helping solo-entrepreneurs, start-ups and small businesses with a limited marketing budget and ambitious sales goals leverage cost-effective growth strategies to achieve their number.

Sales Culture | Podcasting Company Sales Culture

    • Karriär

A weekly podcast committed to helping solo-entrepreneurs, start-ups and small businesses with a limited marketing budget and ambitious sales goals leverage cost-effective growth strategies to achieve their number.

    100. Create a Monopoly | Steve Gordon @ UnstoppableCEO - Part 2

    100. Create a Monopoly | Steve Gordon @ UnstoppableCEO - Part 2

    PART 2 - 

    How many clients do you need for this to be breakout year?

    Personal Branding becoming essential for smaller service businesses, how to do it without burnout

    Future of prospecting


    More pay to play

    Question is this the best medium

    New does not mean superior medium


    Value comes with following up with relationships and maintaining them.  Map back to it

    Link: https://unstoppableceo.net/salesculture/.

    3 Free resources


    Free Podcast Prospecting Book

    Presell clients


    How are going to be different and add more value to your clients?

    How can acquire customer with the least amount of resources?

    Is it worth the invest of time, energy and money?

    What's the ROI?

    Closing

    The people we want to be a hero to.  WORDS matter vs People we can sell to...

    Social Media Clips

    Show Notes

    Book Recommendation: https://www.amazon.com/Dan-Sullivan-Question/dp/1897239173

    Steve Gordon Website: https://unstoppableceo.net/

    Steve Gordon LinkedIn: https://www.linkedin.com/in/gordonsteve/

    Free Resources Link: https://unstoppableceo.net/salesculture/.


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    Send in a voice message: https://anchor.fm/sales/message

    • 27 min
    99. How to do reverse engineer referral marketing in 2020 with Steve Gordon - PART 1

    99. How to do reverse engineer referral marketing in 2020 with Steve Gordon - PART 1

    How do you Reverse Engineer the perfect professional relationship?
    Book Recommendation: https://www.amazon.com/Dan-Sullivan-Question/dp/1897239173
    Steve Gordon Website: https://unstoppableceo.net/
    Steve Gordon LinkedIn: https://www.linkedin.com/in/gordonsteve/
    We’re Sales Culture – an agency that is passionate about servicing small businesses with a limited marketing budget and ambitious sales goals leverage cost-effective content-marketing strategies
    JOIN US ON SALES CULTURE LINKEDIN PAGE
    Connect with Joe Lemon
    Joe IG: www.instagram.com/joealexlemon/
    Joe Linkedin: www.linkedin.com/in/joealexlemon



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    Send in a voice message: https://anchor.fm/sales/message

    • 32 min
    98. The best #contentmarketing strategy for challenger sales professionals? | Challenger Customer Book #SalesTalk

    98. The best #contentmarketing strategy for challenger sales professionals? | Challenger Customer Book #SalesTalk

    According to recent research, over half of B2B buyers seek out content from the brands and industry they are interested in before making a purchase. And 47 percent view three to five pieces of content before they engage with a sales rep.



    71% of B2B buyers actually start their research with a generic search, and that, on average, they do 12 searches before engaging on a specific brand’s website.

    In this episode, I share the key takeaway from the Challenger Customer and my thoughts on the best content marketing strategy for sales professionals.



    JOIN US ON SALES CULTURE LINKEDIN PAGE



    Connect with Joe Lemon

    Joe IG: www.instagram.com/joealexlemon/

    Joe Linkedin: www.linkedin.com/in/joealexlemon


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    Send in a voice message: https://anchor.fm/sales/message

    • 14 min
    97. B2B LinkedIn Plug-ins | Jeff & Collin - Bridge2PT | Value of Knowing A Guy

    97. B2B LinkedIn Plug-ins | Jeff & Collin - Bridge2PT | Value of Knowing A Guy

    Great sit down with Jeff Kunze and Collin McDonell the founders of Bridge2PT, a marketplace that connects skilled Physical Therapists with Patients. 
    Hot Topics
    * Innovating Sports Recovery / Preventative Health space
    * Building a marketplace
    * Therapist burnout
    * Declining reimbursement rates


    Learn More About Linkedin Auto-Responder Tool  email Dr. Connor Robertson and tell him you heard about the tool on the Real Value Exchange Podcast. 
     
    Connor Email: connor@syntacz.com


    B2B Prospecting Tool www.Syntacz.com


    Connect with Bridge2PT
    Bridge2PT website - https://www.bridge2pt.com/
    Linkedin Collin - https://www.linkedin.com/in/collin-mcdonell-5722b210/
    Linkedin Jeff - https://www.linkedin.com/in/jeff-kunze-441555180/
     
    Connect with Joe Lemon
    Joe IG: www.instagram.com/joealexlemon/

    Joe Linkedin: www.linkedin.com/in/joealexlemon
    Looking to scale a cash-based practice? Go to www.RealValue.Media

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    Send in a voice message: https://anchor.fm/sales/message

    • 16 min
    96. Why Salespeople Must Become Micro Marketers

    96. Why Salespeople Must Become Micro Marketers

    In this quick episode, I share why content-based networking must implement the strategy for sales teams struggling to connect with key-accounts or influencers in their space.  

    Let's Connect: 
    Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ 
    InstaGram: www.instagram.com/sales_culture/ 
    Facebook: www.facebook.com/SetSalesCulture/ 
    Email: info@salesculture.work 
    Sales Culture LinkedIN: https://www.linkedin.com/company/sales-culture/
    --- Support this podcast: https://anchor.fm/sales/support


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    • 5 min
    95. Don't Kill Your Creativity! Survival Mode vs Abundance Mode

    95. Don't Kill Your Creativity! Survival Mode vs Abundance Mode

    Happy New Year 2020!  Here are my thoughts on how to transition from survival to an abundance mentality.  

    Survival Mode vs Abundance Mode

    Survival Mode Characteristics  


    Mindset - Blame game. Whining. Complaining

    Physically - tight. tense

    Emotionally - Drained. Anxious. Angry

    Mentally - Confused. Unorganized. Tunnel Vision - "I have no choice"


    Abundance Mode Characteristics


    Mindset - You're in control. Driver

    Physically - relaxed. Breathe deeply. Expansive body language

    Emotionally - Feel Empowered. Engaged. Ready. Inspiring others

    Mentally - Clarity. Ability to see multiple-perspectives


    Transition


    Add perspective - Linkedin Post - Guy Beating Cancer after 3.5 years

    Blessings of life.  being alive

    Start talking to clients/current customers

    Realign with your value.  Understand how your servicing others


    Closing Statement

    Key to finding your value is staying curious.

    Bad image of Sales - Hard Closing and Sales Assassins.

    True CLEARLY Asking for the business is apart of it, but that process begins with...


    Listening

    Understanding

    Testing your hypothesis on value prop

    BELIEVING your value prop.  What you're selling is best for the client.

    Then delivering on your promise



    Let's Connect:

    Joe Linkedin: https://www.linkedin.com/in/joealexlemon/

    InstaGram: www.instagram.com/sales_culture/

    Facebook: www.facebook.com/SetSalesCulture/

    Email: info@salesculture.work

    Sales Culture LinkedIN: https://www.linkedin.com/company/18268726/admin/





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    Send in a voice message: https://anchor.fm/sales/message

    • 12 min

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