Sales Game Changers | Tips from Successful Sales Leaders Fred Diamond

This is episode 662.
Read the complete transcription on the Sales Game Changers Podcast website.
Read more about the Institute for Excellence in Sales Premier Sales Employer (PSE) designation and program here.
Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Register for the IES Women in Sales Leadership Development programs here.
Today’s show featured an interview with Gerilyn Horan, Vice President Group Sales & Strategic Accounts at Hilton. She is the Institute for Excellence in Sales Women in Sales Leadership Award recipient for 2024. Learn more here.
GERILYN’S ADVICE:  “Ask for the business. I think we have to be very intentional about that this is why we’re here, we want this partnership. But that also, it should be a partnership. In any engagement, it’s not just we’re going to give and do and give and do. There should be a little bit of the what’s in it for us? As for the business, understand that the customer understands you’re committed and this is what you want, but that it is a two-way street, a strategic partnership, and there should also be some win in it just beyond that transaction for you and your company. When there’s skin in the game on both sides, it changes the dynamics of the relationship I think in a positive way, that is meaningful.”

This is episode 661.
Read the complete transcription on the Sales Game Changers Podcast website.
Read more about the Institute for Excellence in Sales Premier Sales Employer (PSE) designation and program here.
Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Register for the IES Women in Sales Leadership Development programs here.
Today’s show featured an interview with Greg Lullo, CEO of Alleyoop, and his customer, Terry Husayn, VP of Engagement at live conversation company Orum.
GABE’S ADVICE:  “You have to be practicing and you have to be consistently, consistently, consistently rehearsing that. I remember driving to work every single day when I was an SDR. My steering wheel was my best prospect. I was the guy like, “Who is that crazy person talking to himself on the way to work?” That was me because I was practice, drill, rehearse, practice, drill, rehearse. It’s second nature. Again, preparing what to say and don’t be lazy in language is super important.”
TERRY’S ADVICE:  “Business process map the processes the SDRs are taking a day, whether it’s prospecting, demos, follow ups, or proposals for AEs. You have no idea how much time is wasted not selling. You also have all the tools. You likely have the Salesforce, ZoomInfos and Gongs and everything. You have the exact same tech stack that your competitors do, but your competitor probably is automated twice as much as you have. Take a look at your rev ops stack, look at what your team is doing. I guarantee you there’s 50% plus more efficiency there that you just haven’t even deployed.”

This is episode 660.
Read the complete transcription on the Sales Game Changers Podcast website.
Read more about the Institute for Excellence in Sales Premier Sales Employer (PSE) designation and program here.
Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Register for the IES Women in Sales Leadership Development programs here.
Today's show featured an interview with Bob McCarthy, Managing Director at the Resident mattress company and how he's used pickleball to help him be a better sales leaders.
BOB'S ADVICE:  "I’m the analytical guy and it’s made me very successful in sales. It's also made me successful at pickleball."

This is episode 659.
Read the complete transcript on the Sales Game Changers Podcast website here.
Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Register for the IES Women in Sales Leadership Development programs here.
Today’s show featured an interview with Bob McCarthy, Managing Director at the Resident mattress company.
BOB’S ADVICE:  “Have a story about how your product that you’re selling positively impacts your customer’s P&L. Being able to articulate how your product impacts the P&L of your customer is extremely important. Have that story nailed when you’re talking to your customer.”

This is episode 658.
Read the complete transcript on the Sales Game Changers Podcast website.
Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Register for the IES Women in Sales Leadership Development programs here.
Today’s show featured an interview with Joe Marcoux, the Sales Sensei. Find his “Overcoming Objection Mastery” guide here. Contact Joe on LinkedIn to get your copy.
JOE’S ADVICE:  “Step one is, we acknowledge what we’ve heard from the person so that they understand that they’re heard. Then we ask a question. It’s so simple. Simplicity is elegance. Acknowledge and ask a question. If I’m a sales leader, I want to be able to audit calls, and then I want to be able to practice. You have to train. Even if it was just an hour a week, the difference is massive. A lot of people, especially at enterprise levels, the belief is, “Hey, I’m here to talk to you about your numbers. Your numbers are off. Listen, if you’re supporting them and providing them the support they need and be able to do course corrections with them, that’s where their numbers are going to grow.”
 

This is episode 657.
Read the complete transcription on the Sales Game Changers Podcast website.
Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
Today’s show featured an interview with Vlad Oleksiienko, VP of Growth at Reply.io, a sales engagement platform provider.
VLAD’S ADVICE:  “Great salespeople know their customers. They get into the prospect’s head, and they will use AI to become more effective and productive. Automations help us be more productive. The same with AI. I’m confident we will just increase our productivity and be more effective with AI.”