Save Our Shirt: Paddy Power 'Unsponsor' Huddersfield Town with Head of PR & Mischief Lee Price Advertising Awards Almanac (AAA)

This week’s episode we spoke to Lee Price, Head of PR & Mischief at Paddy Power the UK and Ireland sports betting company. 

Their Save Our Shirt campaign – was a big winner at last year’s PR European Sponsorship Association Awards taking home the treble for 

Best Use of PR, Sport Sponsorship 400-1million euros and Game Changer categories.

Lee gives an off the field insight into the campaign from, how they planned for the PR fallout from the Football Association, what the Huddersfield Town players thought of it and even issues with the stitching of the shirts!

https://www.youtube.com/watch?v=LqzsswauJBY&t=6s

https://www.saveourshirt.co.uk

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