Scandic Hotels' Chief Commercial Officer on The Art of Enterprise Software in Hotels Hotel Tech Insider

In this episode of Hotel Tech Insider, we had the pleasure of speaking with Therese Cedercreutz, the Chief Commercial Officer at Scandic Hotels. Tess oversees revenue, marketing, distribution, guest experience, CRM, loyalty programs, design, and more for Scandic, which operates 270 hotels throughout Europe and employs about 18,000 team members.
Therese shared insights into Scandic's massive project of implementing a new cloud-based PMS at each of their hotels. She highlighted the importance of preparing the team for the new software through extensive training and support resources. Therese emphasized the significance of ensuring that the people who are supposed to use the new tools are on board, as this is key to successful implementation.
She also touched on the importance of balancing high-tech software with the core principles of hospitality, emphasizing the need to provide a unique guest experience while leveraging technology for efficiency and convenience.
Therese shared her views on technology as an enabler rather than a driver of transformation, highlighting the importance of understanding how to use technology effectively to make a difference in the hotel industry.
This episode provides insights into how Scandic Hotels is leveraging technology to enhance guest experiences, improve operational efficiency, and drive loyalty. Tess's perspective on the role of technology in the hospitality industry offers valuable lessons for hoteliers looking to navigate the digital landscape successfully.