School of Impact Jason Meland

Welcome back to the School of Impact Podcast! Today, I’m thrilled to have Zach Coleman, founder of GymMark, as our special guest. Zach is a marketing and branding expert, particularly in the gym space, but his insights are invaluable for any business. We dive deep into the importance of discovering your 'why' and how it drives success. Zach shares his journey, from working with the Phoenix Suns to finding solace and purpose in the gym. He emphasizes the significance of aligning your business vision with personal values and not getting lost in the daily grind. We discuss the challenges many entrepreneurs face, such as losing sight of their core purpose, the pitfalls of delegation without leadership, and the importance of efficient time management. Zach also highlights the evolving nature of business visions and how staying connected to your passion can prevent burnout and drive growth. Tune in to learn how to refine your vision, become a better leader, and ensure your business aligns with your personal goals.



"Time efficiency equals money. It's about focusing on what will move the needle forward effectively and not getting stuck in patterns that hold you back."
 
The concept of "why" in business and its significance.
The critical shift from being a delegator to a leader.
Overcoming personal challenges and using fitness as a tool for mental well-being.
Mistakes business owners make when stepping into leadership roles.



Connect with Zach:
LinkedIn: https://www.linkedin.com/in/zach-colman/
 
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland

Welcome back to the School of Impact Podcast! Today’s episode is special as we welcome back Natasha Star for the third time. Natasha’s episodes have consistently been among our most downloaded, and as we expand to YouTube and other platforms, I’m confident this will be one of our most watched episodes as well. Whether you’re starting your business or feeling stuck, stressed, or burned out, you’ll find valuable insights here. Natasha is an exceptional writer, storyteller, and entrepreneurial misfit who runs TVAC, helping online coaches and consultants develop their marketing systems and build sales teams. She’ll share her journey from being an online fitness coach to building a setter company and the lessons learned along the way. We’ll explore the importance of speaking your mind on social media, maintaining consistent messaging, and the realities of running a business today. Natasha’s honest and direct approach will offer practical advice on building a business you love while making a significant impact and generating substantial profits. Let’s get started!



"You don't have to be perfect to start; you just have to start, and you'll get better along the way."
 
Transition from online fitness coaching to building a setter company.
Importance of proper marketing, messaging, and operational efficiency.
The necessity of adapting to market changes and evolving your business model.
Understanding the importance of foundational business principles.



Connect with Natasha:
Facebook Group: https://www.facebook.com/groups/customersandprofits 
Facebook Profile: https://www.facebook.com/natashastarcheski/ 
Instagram: https://www.instagram.com/natashastarcheski/ 
 
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland

In this podcast, I discuss why short-form content isn't enough for effective marketing, using examples of fitness coaches with large followings but low conversion rates. I emphasize the need to strategically use short-form content to drive traffic to long-form content on platforms like Facebook, Instagram, YouTube, and LinkedIn. I highlight the importance of content cadence, from connection to conversion strategies, tailored to different business stages. Additionally, I stress the power of YouTube for long-form content and the significance of building an email list for sustainable lead generation. Join me in upcoming live training sessions for insights into proven content strategies for impactful messaging and lead generation.
 
"Short-form content like reels or shorts is not enough for effective marketing; building a consistent lead generation machine requires a strategic approach beyond quick videos."
 
Building a consistent lead generation machine requires a strategic approach beyond quick videos.
Leveraging short-form and medium-form content to drive traffic towards long-form content.
Utilizing platforms like Facebook, Instagram, YouTube, and LinkedIn.
Posting frequency and types of content for different stages of business growth.



Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
 

In this episode, I delve into the harsh reality that 94% of coaching businesses fail within the first three years, a statistic that underscores the challenges faced by many talented coaches and entrepreneurs. Despite their skills and potential to make a significant impact, most falter due to a narrow focus on tactics and strategies alone, neglecting the broader framework needed for sustained growth. Drawing from my 11-year journey in the industry, marked by failures and successes alike, I emphasize the importance of a holistic approach encompassing four key pillars: the "house" representing strategies and tactics, the "hands" symbolizing skill development, the "head" embodying psychological mindset shifts, and the "heart" reflecting emotional well-being and physiology. Through personal anecdotes and insights, I illustrate how addressing each of these aspects leads to transformative growth, empowering individuals to thrive in their coaching businesses. This episode serves as a roadmap for coaches and entrepreneurs determined to break free from the cycle of failure and achieve lasting success.
 
“Success isn't just about tactics and strategies; it's rooted in shifting your beliefs, mastering essential skills, and nurturing your emotional state."
 
The shocking statistic: 94% of coaching businesses fail within the first three years.
The emphasis on talent and potential among coaches and entrepreneurs.
The importance of going beyond tactics and strategies to focus on deeper aspects like skills, beliefs, and emotional state.
Practical advice on shifting beliefs, mastering skills, and nurturing emotional well-being for sustainable growth.
 
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland

In this episode, I delve into mastering content engagement for business success, joined by an online fitness coach sharing real-world insights. We discuss shifting focus to quality engagement, using messaging and influence, and creating demand for longer-form content. We explore strategies for addressing audience beliefs and announce an upcoming masterclass on fixing messaging for better results. Tune in for actionable insights to elevate your content strategy and business growth. Don't forget to subscribe and share your takeaway in the comments. Your message matters, so let's create impactful content together!



“It's not about just getting engagement; it's about getting the right engagement.”
Effective content goes beyond mere engagement metrics.
The power of messaging in attracting the right audience.
Leveraging conversion content formulas for live training, masterclasses, etc.
Identifying and addressing the audience's limiting beliefs.
 
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland

In this episode, we uncover why many online fitness coaches and business owners struggle to convert content into sales despite their efforts. It's not about posting more or running ads; the real issue often lies in using the wrong words that don't resonate with the audience. The analogy of trying to order food in a foreign country without knowing the language captures the confusion and frustration. By understanding and implementing strategic messaging, success stories like Patty's showcase significant revenue boosts and consistent sales growth. Key steps include refining messaging, developing a strategic content plan, and using DM scripts and nurturing content to convert leads effectively. Listeners are invited to a full training session for deeper insights and encouraged to leave comments sharing their takeaways, emphasizing the power of impactful messaging for business success.
 
“Your marketing is no different. You have to say the right words, and then plug those words into a strategic content plan."
Discovering the right words and crafting a strategic content plan is essential for attracting and converting clients effortlessly.
Analyze and refine messaging to resonate with the target audience's desires and triggers.
Develop a strategic content distribution system that includes a mix of videos and written content to engage and convert.
Utilize DM scripts, strategic nurturing content, and video sales letters to convert leads into clients effectively.
 
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland