Sense Per Mile Sense Per Mile

In this episode of Out of Hours, Charles and Paul talk to Tim Norlin from Roehl Transport about some of the craziest driver orientation fails from their collective 43 years of recruiting experience. After that, they give real advice to drivers and carriers on how to make a better orientation experience for everyone.

Orientation is a necessary evil.  Most drivers feel like it’s a waste of time.  It is a huge hurdle in the recruiting process.  So we’re going to talk about how to do it right.  We’ve also included a satirical short film to show some of the biggest mistakes companies make.



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Guests:Natalie Williams, Account Manager, TenstreetTim Norlin, Vice President, RoehlCasey Bellman, Vice President, EOS, Inc

Sponsored by:Decker Tuck LineTenstreet

In this extended episode, we dive further into a CDLLife story about a trucking company that started covering costs for a personal trainer for its employees two times a week, but only the office employees show up. We also bring in Michael Lombard, a former driver turned fitness coach, to break it down from his unique perspective.

The original CDLLife article can be found here: https://cdllife.com/2024/trucking-company-covers-weekly-personal-trainer-but-only-office-workers-seem-to-make-it/

We talk a lot about how to separate your company from the pack and cut through the noise with your marketing. Today, we take it up a notch. We talk to the VP of Creative at one of the most buzz-worthy brands of all time: Liquid Death. With a revenue last year of $263 Million, they received a $1.4 billion valuation due to their counterintuitive marketing strategy. You can’t argue with success, so we break down some of Liquid Death’s branding and marketing techniques. Then, we show you how your carrier can apply them to start killing it at advertising!

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Guests:
Andy Pearson, VP of Creative, Liquid Death

Sponsored by:
TAFS, inc
Tenstreet

Is the future of the trucking industry POSITIVE or NEGATIVE? We take a GROUNDED approach and ask drivers, former drivers, a director of recruiting, Tenstreet, and Charles Gracey! No, not the Charles Gracey you’re thinking of. 



Paul and Charles also have some slightly heated moments about the FTC rule banning noncompetes and if it’s a good practice or degrading to call your drivers “assets.” 



All this and more in the Season 3 premiere of Sense Per Mile!  



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Guests: 

Tim Crawford, CEO, Tenstreet

Charles Gracey Jr (No job due to child labor laws)

Greg Iverson, Director of Recruiting, Koch Companies

Chris Thomas, Owner Operator, Autumn Transport  



Sponsored by: 

Mesilla Valley Transport

Tenstreet

With exclusive access to an employee intimately familiar with the company and a leaked internal letter, we unpack the shutdown of Arnold Transportation Services.