'All' micro and small-medium businesses can be potential unicorns if you get to play the cards right, are given scenarios to frugally innovate, made to learn at a very low cost, allowed to constantly up-skill yourself. The small ambitious business survival guide is all about practically helping you get those small wins to sustain, persevere and grow to your potential while fighting the battles the business ecosystem keeps throwing at you. A small ambitious business is about chasing a dream and living a passion!