Smarter Podcasting: Making Podcasts Better SMB Podcasts

"One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic." Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a podcast producer and coach, Niall shares his insights on the pros and cons of both mediums, drawing from his personal experience and industry knowledge.Niall begins by discussing the unique charm of podcasting as an audio-only medium, highlighting its ease of production and intimate connection ...

Niall Mackay shares his top 10 tips for optimizing your editing workflow with Descript. Having built a business around the powerful software, Niall is a true Descript master. His advice covers everything from using AI tools like Studio Sound and filler word removal, to leveraging templates and editing video. Niall emphasizes the importance of quality audio, stating "It hurts my soul when I hear a podcast with terrible audio. Good quality audio is more important than good content."While praisi...

"As soon as you start doing something for money, whether you like it or not. It's gonna change."Podcasting expert and host of Smarter Podcasting Niall Mackay is interviewed by Samantha an AI Voice powered by ChatGPT.Niall shares his journey from being an avid podcast listener to becoming a successful podcaster himself. He candidly discusses the challenges of podcasting, strategies for attracting and retaining an audience, and the future of the industry. Niall's wealth of experience and p...

In this episode of Smarter Podcasting, host Niall Mackay talks with Erin and John, a husband-and-wife duo behind the Connect-Empower Podcast. They discuss the challenges of starting a podcast, the importance of quality equipment and editing, and the commitment required to produce a consistent show.Erin and John share their journey from initially thinking podcasting would be as easy as hitting record on a phone to realizing the complexities involved, such as editing, hosting, distribution, and...

In this episode, I take you through my personal experience of evolving from a podcasting novice in 2019 to a professional editor and producer for over 30 shows globally. I provide my top five tips for those interested in starting their own podcast on a budget. My recommendations include selecting basic but vital equipment, creating a workable home studio, utilizing efficient recording and editing software, seeking assistance and guidance from friends and the online podcasting community, ...

Niall Mackay shares his podcast audit of Debra Chantry-Taylor's show Better Business, Better Life. They discuss equipment and editing processes, defining a clear niche and audience, crafting compelling introductions, improving audio quality, editing techniques, balancing video and audio elements, optimizing calls-to-action, and more. Niall provides constructive feedback and tangible tips to elevate Debra's podcast.Key Takeaways:Clearly explain in the introduction who you are, what t...