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Soft Drink and Restaurant Industry veteran Ben Kitay explores the ins and outs of negotiating with soft drink companies.

Presented by BevTrust Associates

Soft Drink Purchasing for Restaurant Chains Benjamin Kitay

    • Näringsliv

Soft Drink and Restaurant Industry veteran Ben Kitay explores the ins and outs of negotiating with soft drink companies.

Presented by BevTrust Associates

    The Volume Commitment, Should you or Shouldn't You?

    The Volume Commitment, Should you or Shouldn't You?

    Should you sign that volume commitment?  Listen to this episode to find out.

    • 6 min
    Soft Drink Dispensers - Getting the Equation Right

    Soft Drink Dispensers - Getting the Equation Right

    It's simple right?  Just get it for free from your supplier.  Not exactly.  In fact, not at all.  In this episode, we explore the real truth behind loaned equipment, and what the risks of using touch screen equipment are for your restaurant chain.

    • 11 min
    Soft Drink Sizing and Pricing

    Soft Drink Sizing and Pricing

    Are your soft drinks sized and priced right?  Are you sure?  In this episode, we look at what soft drink companies are doing with sizing and pricing in grocery stores, and how it can inform what QSR and fast casual operators do with their sizing and retail pricing.  Based on an extensive survey of pricing in QSR, Fast Casual, and grocery, listening to this episode can increase your soft drink profits by 5%.

    • 6 min
    When Is The Right Timing to Start The Negotiation Process?

    When Is The Right Timing to Start The Negotiation Process?

    When should you begin negotiating your next soft drink contract?  The answer might surprise you.  If you are within a year of your expiration, you may be dangerously late to get the best outcome.  Soft Drink and Restaurant Industry veteran Ben Kitay walks you through why you should be thinking about it now.



    music composition and performance (c) 2020 Benjamin Kitay and BCNI Publishing Corp.

    Podcast (c) 2020 BCNI LLC

    • 4 min
    Anatomy of a Soft Drink Contract

    Anatomy of a Soft Drink Contract

    In this episode, soft drink and restaurant industry veteran Ben Kitay walks us through the 5 basic sections of a soft drink contract and points out the land mines you don't want to step on.  It's a six minute tour of one of the most one-sided documents you will ever deal with.

    • 6 min
    Switching Cola Suppliers - What Are The Risks?

    Switching Cola Suppliers - What Are The Risks?

    Soft Drink and Restaurant veteran, Ben Kitay, explores the myths and truths about switching cola suppliers.  What will happen?  Why do it?  Do I need Dr. Pepper?  Will my sales go down?  How do I know if I have a good deal?  What about all the complaints on social media?  How should I approach the contract?  All these and more are covered in 13 minutes of quick and relevant advice.

    • 13 min

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