65 avsnitt

An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.

Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media MrRichardClarke

    • Marknadsföring

An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.

    Thomas Lintz: The story of Transfermarkt

    Thomas Lintz: The story of Transfermarkt

    Transfermarkt is a phenomenon. Like IMDB in film and Boxrec in boxing, it is a community-sourced facts-and-stats site that has become the authority it is area.

    It has 1.5 million football matches and 760,000 player profiles in its database. But the difference is the 80,000 coaches, 41,000 referees, 75,000 clubs and 12,000 agents.

    Its valuations of players dominate the industry. Just visit LinkedIN and you’ll find representatives pitching their players based on their “TM price”.

    In this podcast, managing director Thomas Lintz reveals the origin story of Transfermarkt. How it went from a passion project for self-confessed data nerds, through community growth and mainstream investment to become the data geek’s football site.

    • 49 min
    Tom Middleditch: Eleven Sports, OTT, Watch Together, Piracy, New Territories

    Tom Middleditch: Eleven Sports, OTT, Watch Together, Piracy, New Territories

    Since they launched in 2015, Eleven Sports have been at the vanguard of sports broadcasting via an over-the-top platform.

    They led the way in the development of Watch Together technology and recently announced perhaps their most significant deal as the domestic broadcaster for the Belgian League.

    Their business is not restricted to OTT but my conversation with Tom Middleditch, Global Head of Digital, centred on this relatively new technology.

    For the last few years, talk has grown about OTT’s ability to redefine the sports rights landscape. It is likely that Covid-19 will only accelerate this process.

    This is an area with huge potential given the ability of rights-holders to go direct to consumer via OTT and the deep-dive data it can provide. However, there are major technological hurdles such as piracy and latency. We discuss all these in a wide-ranging chat.

    • 47 min
    Kieran Maguire: How to buy a football club

    Kieran Maguire: How to buy a football club

    Soon or later every industry will be hit by the recession that is already starting to impact the world in the wake of Covid-19. But, of course, football is not every industry, it has always been entirely unique. The beautiful game attracts a constant stream of good, bad and ugly owners, who often exit broke and dejected a few years later.
    The potential collapse of various industries that underpin football and the demise of current owners’ personal wealth may mean many clubs change hands in the next couple of years.
    But how do you buy a club, what should you look for and who would take on this traditionally tough job?
    Kieran Maguire is a lecturer in football finance at the University of Liverpool. He also co-hosts a podcast called The Price of Football, and has written a book of the same name.
    He is perfectly-positioned to sort the tyre-kickers and crooks from altruists and fans-made-good who will look to leap into club ownership in the next few years.

    • 59 min
    Simon McMenemy: How to manage 'the biggest football country in the world'

    Simon McMenemy: How to manage 'the biggest football country in the world'

    Simon McMenemy has managed two national football teams and won a league title but you have probably never heard of him. When he moved from his role as assistant manager at Worthing FC to take over in the Philippines (no you did not read that incorrectly) he was the youngest national head coach in the world. Then when Simon was handed the reigns at the Indonesian side, he had the second most important job in a country of 270m people. Only the president has a higher status in the most populous nation where football in the No1 sport.

    The game in SE Asia is a different beast to that of Europe. There is huge passion and devotion, but sometimes it comes with disorganisation, violence and corruption.

    Working in Indonesian football is one of the highlights of my career. I would love to see the national team live up to its immense potential.

    Simon has seen the good and bad. He has strong views and tells incredible tales of his experiences in the biggest ‘football country in the world.

    • 1 tim. 41 min
    Andrew McNeill: How to run an esports franchise

    Andrew McNeill: How to run an esports franchise

    The NBA 2K League may be the best example of the way traditional sports is trying to enter the esports market.

    Andrew McNeill has been at the forefront of this sector for years. After running the esports track at the SXSW conference, he moved to Monumental Sports to take charge of the 2K franchise for the Washington Wizards NBA team and the Capital’s nascent virtual hockey offering.

    This podcast explores the growth of the 2K league, how real and virtual sports can complement one another, sponsorship, building a roster, the new franchise in Shanghai and much much more

    • 55 min
    Jesse Cole: How to REALLY put your fans first

    Jesse Cole: How to REALLY put your fans first

    Many sports organisations say they put the fans first, however no one is doing it quite like the Savannah Bananas.

    Since Jesse Cole took over this 'very minor' minor league baseball outfit, crowds at their 'shows' have gone from a few hundred to 4,000 sell-outs for season upon season.

    The formula is simple - taking out all of friction fans face in attending an event and replacing it with pure, unadulterated fun.

    Every ticket is all-you-can-eat, there is no advertising in the stadium and they have no corporate sponsorship. Almost nothing is spent on marketing, instead a host of fan-friendly antics and activations garner them attention.

    These range from cheerleading pensioners, Dolce and Banana underwear, a breakdancing coach to paying staff to read, putting young people in senior strategic positions and employing a Director of First Impressions.

    This may jar with the English concept of sport but do not dismiss this as pure gimmickery. There is a lot to learn from this strange but wonderful fruit.

    • 1 tim. 4 min

Mest populära podcaster inom Marknadsföring

Andra som lyssnade prenumererar på