Sports Management Podcast Marcus Filipsson

Welcome to episode 145 of Sports Management Podcast.
Today’s guest is Houman Ashrafzadeh – the founder of Padium a “London’s premium padel club, in the heart of Canary Wharf”. Houman is a serial entrepreneur who in addition to Padium also has founded Urban Greens Salad bar, Coffydoor and 360 Capital. His latest venture, Padium, is backed by Spotify co-founder Martin Lorentzon, who is a big padel enthusiast as well.
In this episode we spoke about:
The padel landscape in the UK Learnings from “The Swedish Model” Challenges from starting a restaurant just before covid Why he chose Canary Wharf as the location for Padium What Houman has learned from Spotify co-founder Martin Lorentzon And much more!
Timestamps:
00:00 Intro
00:21: Padium in Canary Wharf
06:35: Learnings from "The Swedish Model"
13:49: Backed by Spotify Co-Founder Martin Lorentzon
15:28: Future Plans for Padium
25:05: Padium Brand 
26:09: Advice for Aspiring Entrepreneurs 
31:07: Outro
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Houman's Channels:
https://www.linkedin.com/in/houmanashrafzadeh/ 
https://www.instagram.com/houman.ash/?hl=en 
Padium's Channels:

https://www.padium.com/ 
https://www.linkedin.com/company/padium/ 
https://www.facebook.com/padiumuk 
https://www.instagram.com/padiumuk/?hl=en 
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Welcome to episode 144 of Sports Management Podcast.
Åsa Edlund Jönsson is the Secretary General of the Swedish Olympic Committee. She has a long background from journalism and media. She worked for Swedish Television SVT for over 2 decades, and the last 6 years as Head of Sports.
Åsa is a true trailblazer. She was the first female head of sport at SVT and also the first woman to commentate men’s ice hockey live on Swedish TV.
In this episode, we spoke about:
Reaching a gender equal sport coverage Losing the bid for the 2030 Winter Olympics The Swedish Olympic Committee’s stance on Individual Neutral Athletes from Russia and Belarus Sustainability and mega events And much more!
WATCH ON YOUTUBE: https://youtu.be/vu5BG-yRoJw 
Timestamps:
00:00 Intro 
01:18 Swedish Olympic Committee
04:35 Bidding for Winter Olympics 2030
10:23 Sustainability & Mega Events 
11:45 Paris 2024 Olympics
13:35 Individual Neutral Athletes
17:45 Åsa's background
19:20 First Female Hockey Commentator
26:05 Head of Sport at SVT
38:39 Promoting Gender Equality in Sports Coverage
44:50 Outro

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Åsa's Channels:
https://www.linkedin.com/in/%C3%A5sa-edlund-j%C3%B6nsson-1301aa52/ https://www.instagram.com/sweasa1912/
https://twitter.com/SWEAsa1912
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Welcome to episode 143 of Sports Management Podcast.
Marcus Walfridson is the Founder of Sarasota Paradise, a USL division 2 soccer club in the United States. He is also a former coach, entrepreneur and an author.
Marcus wanted to live the American dream and decided to start a soccer club. Little did he know the challenges that would face him…
Get ready to learn:
How he managed to start a club during covid Why he got fired as a coach from Linköping How he managed to go 10 days without speaking, reading or writing Why branding is so important to Sarasota Paradise And much more!
WATCH ON YOUTUBE: https://youtu.be/Vnrd-cvYyWE 
Timestamps:
00:00 Intro 
01:35 Sarasota Paradise 
10:00 Finding a Stadium
11:11 US Soccer Landscape 
12:55 The Sarasota Brand
18:25 Revenue Streams 
25:04 Being a Soccer Coach 
31:46 His Book: "Lessons From the Beautiful Game"
33:21 Being Smart Without a Degree
37:44 10 Days Without Talking
42:18 Bumps On the Road
46:06 Marcus' Best Advice 
48:03 Outro
 
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Walfridson's Channels:
https://www.linkedin.com/in/marcuswalfrid/ 
https://www.instagram.com/marcuswalfrid/ 
https://twitter.com/marcuswalfrid 
https://connect.marcuswalfridson.com/profile 

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Sarasota Paradise's Channels:
https://www.sarasotaparadise.us/
https://www.sarasotaparadise.store/
https://twitter.com/srq_paradise
https://www.instagram.com/sarasotaparadise/

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www.sportsmanagementpodcast.com

Welcome to episode 141 of Sports Management Podcast.
Kyle Sheldon is the founder and CEO of Name & Number - a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture. He is also the co-founder of Pathway – where they help ambitious professionals break into and build a career in soccer. 
Kyle is an award-winning marketer with nearly 20 years of experience in pro sports and he has worked almost exclusively in soccer except for 2 years in NASCAR.
In this episode we spoke about:
What learnings he brought from NASCAR to soccer The story behind the Name & Number logo The rise of soccer in the US The importance of FIFA World Cup 2026 What are some hirable qualities And much more!
 
WATCH ON YOUTUBE: https://youtu.be/DIZEXD6D2Co 
Timestamps:
00:00 Intro 
01:36 Name & Number 
03:52 Soccer in the US
08:10 FIFA World Cup 2026
10:45 Kyle's Soccer Origin 
12:58 Founding Pathway
16:20 Hirable Qualities 
18:23 Managing Two Companies 
21:00 Importance of Business Relationships 
23:00 Working for NASCAR
30:00 Leadership 
32:40 The Kuykenstrong Foundation
34:25 The Name & Number Logo 
36:10 Marketing is Storytelling 
37:40 Kyle's Favorite Soccer Team
39:07 Bumps On the Road 
42:44 Outro
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Kyle's Channels:
https://www.nameandnumber.com/ 
https://www.instagram.com/kyleandnumber/ 
https://twitter.com/kylesheldon 
https://www.linkedin.com/in/kylesheldon/ 

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Welcome to episode 140 of Sports Management Podcast.
Brad Ross is the VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. Brad started at Coca-Cola in 2007. He moved to Google for two years between 2019 and 2021 and then boomeranged back to Coca-Cola. He is born and raised in South Africa, but is currently living in Atlanta, where Coca-Cola has its global headquarters. Sport has always been a fundamental part of his life and shaped many foundational memories for him growing up.
In this episode we spoke about:
Why Marketing is a team sport Coca-Cola’s 100 year partnership with IOC Their new partnership with the International Cricket Council, ICC How Coca-Cola prepares for Paris24, FIFA World Cup 2026, LA28 and more How his upbringing in South Africa shaped him Africa as a sport continent on the rise Brad’s memories from FIFA World Cup 2010 in South Africa And much more!
WATCH ON YOUTUBE: https://youtu.be/7h_vaj9rTsQ 
Timestamps:
00:00 Intro
01:41 Marketing Is a Team Sport 
02:25 Sports Marketing and Partnerships at Coca-Cola 
05:32 Paris 2024 Olympic and Paralympic Games 
13:35 2010 FIFA World Cup in South Africa
16:47 Brad's Upbringing In South Africa 
17:51 Africa's Potential with Sports 
21:10 FIFA World Cup 2026 
24:43 Working Multiple Mega Events Simultaneously
27:09 Partnership With International Cricket Council 
28:19 Ideal Length of a Partnership 
30:34 How Brad's Interest For Sport Started 
34:05 Learnings From Sport to Business
37:46 Coca-Cola Is a Great Place to Work 
40:51 Bumps On The Road 
42:42 Brad's Best Advice 
44:12 Outro
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Welcome to episode 139 of Sports Management Podcast.
Jacob Turner is the co-founder of Moment Private Wealth and a former MLB pitcher. He was drafted in the 1st round, 9th overall, by the Detroit Tigers in the 2009 MLB draft. Now he is a financial advisor helping athletes make sound financial decisions.
We spoke about:
Signing a 7 million dollar MLB contract What he bought for his signing bonus How to choose a financial advisor The downsides of being an athlete Financial mistakes athletes make Reward vs lifestyle purchases Why he quit baseball And much more!
WATCH ON YOUTUBE: https://youtu.be/dUG_OUGQDc8 
Timestamps:
00:00 Intro
01:37 MLB Draft 2009
02:29 Starting Baseball 
03:40 Life Changing Money
05:34 Be the CEO of Your Own Life
06:50 Elite Athletes Going Broke 
09:54 Finance Learnings From His Parents
11:18 Moment Private Wealth 
15:13 Three Buckets of Investments & Taxes
19:25 Mistakes Athletes Make
22:00 Importance of Confidence
25:42 Best Finance Books
27:20 Downside of Being a Pro Athlete
28:15 Defining Success
29:38 Losing His Father
30:58 Bumps On The Road
32:47 Quitting Baseball 
34:35 Injuries From Baseball 
35:15 Be All In 
36:17 Outro

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Jacob's Channels:
https://www.instagram.com/thejacob_turner/ 
https://twitter.com/TheJacobTurner 
https://www.linkedin.com/in/thejacobturner/ 
https://www.youtube.com/@TheJacobTurner 
https://www.momentprivatewealth.com/ 
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www.sportsmanagementpodcast.com