Sports Management Podcast Marcus Filipsson
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- Sport
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Where top sports managers share experiences from and passion for the sports management industry.
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#140 Brad Ross - VP Global Sports & Entertainment Marketing and Partnerships, The Coca-Cola Company
Welcome to episode 140 of Sports Management Podcast.
Brad Ross is the VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. Brad started at Coca-Cola in 2007. He moved to Google for two years between 2019 and 2021 and then boomeranged back to Coca-Cola. He is born and raised in South Africa, but is currently living in Atlanta, where Coca-Cola has its global headquarters. Sport has always been a fundamental part of his life and shaped many foundational memories for him growing up.
In this episode we spoke about:
Why Marketing is a team sport Coca-Cola’s 100 year partnership with IOC Their new partnership with the International Cricket Council, ICC How Coca-Cola prepares for Paris24, FIFA World Cup 2026, LA28 and more How his upbringing in South Africa shaped him Africa as a sport continent on the rise Brad’s memories from FIFA World Cup 2010 in South Africa And much more!
WATCH ON YOUTUBE: https://youtu.be/7h_vaj9rTsQ
Timestamps:
00:00 Intro
01:41 Marketing Is a Team Sport
02:25 Sports Marketing and Partnerships at Coca-Cola
05:32 Paris 2024 Olympic and Paralympic Games
13:35 2010 FIFA World Cup in South Africa
16:47 Brad's Upbringing In South Africa
17:51 Africa's Potential with Sports
21:10 FIFA World Cup 2026
24:43 Working Multiple Mega Events Simultaneously
27:09 Partnership With International Cricket Council
28:19 Ideal Length of a Partnership
30:34 How Brad's Interest For Sport Started
34:05 Learnings From Sport to Business
37:46 Coca-Cola Is a Great Place to Work
40:51 Bumps On The Road
42:42 Brad's Best Advice
44:12 Outro
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www.sportsmanagementpodcast.com -
#139 Jacob Turner - From MLB Pitcher to Financial Advisor
Welcome to episode 139 of Sports Management Podcast.
Jacob Turner is the co-founder of Moment Private Wealth and a former MLB pitcher. He was drafted in the 1st round, 9th overall, by the Detroit Tigers in the 2009 MLB draft. Now he is a financial advisor helping athletes make sound financial decisions.
We spoke about:
Signing a 7 million dollar MLB contract What he bought for his signing bonus How to choose a financial advisor The downsides of being an athlete Financial mistakes athletes make Reward vs lifestyle purchases Why he quit baseball And much more!
WATCH ON YOUTUBE: https://youtu.be/dUG_OUGQDc8
Timestamps:
00:00 Intro
01:37 MLB Draft 2009
02:29 Starting Baseball
03:40 Life Changing Money
05:34 Be the CEO of Your Own Life
06:50 Elite Athletes Going Broke
09:54 Finance Learnings From His Parents
11:18 Moment Private Wealth
15:13 Three Buckets of Investments & Taxes
19:25 Mistakes Athletes Make
22:00 Importance of Confidence
25:42 Best Finance Books
27:20 Downside of Being a Pro Athlete
28:15 Defining Success
29:38 Losing His Father
30:58 Bumps On The Road
32:47 Quitting Baseball
34:35 Injuries From Baseball
35:15 Be All In
36:17 Outro
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Jacob's Channels:
https://www.instagram.com/thejacob_turner/
https://twitter.com/TheJacobTurner
https://www.linkedin.com/in/thejacobturner/
https://www.youtube.com/@TheJacobTurner
https://www.momentprivatewealth.com/
_____________________________________________________________
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#138 Lauren Johnson - Mental Performance Coach, "Elite By Choice"
Welcome to episode 138 of Sports Management Podcast.
Lauren Johnson is a mental performance coach who has worked with the New York Yankees, US Women's National Team, and Google. She is also a speaker and soon to be author.
She is training athletes, military personnel and business professionals as well as giving speaking engagements and hosting workshops.
In this episode we spoke about:
Losing her best friend to suicide Being forced to quit soccer due to 5 concussions How a man in the Starbucks drive through changed her life Traits among elite performers The power of opposite thinking Re-Focusing Psychological Safety And much more!
WATCH ON YOUTUBE: https://youtu.be/ee341EqXCG0
Timestamps:
00:00 Intro
01:35 Lauren's Three C's
04:27 Working with Pro Athletes
07:55 Landing Her First Job
13:48 Losing Her Best Friend to Suicide
16:08 Being Afraid to Fail
19:13 Re-Focusing
20:48 Traits Among Elite Performers
25:01 "Be Brave to S**k at Something New"
29:19 Mistakes Athletes Make
31:16 Re-Framing
33:15 Power of Opposite Thinking
35:14 Psychological Safety
37:46 Writing A Book
40:41 Elite By Choice
42:25 Lauren's Best Advice
46:17 Bumps On The Road
50:39 Caring About Clients
55:36 Outro
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Lauren's Channels:
https://www.laurenjohnsonandco.com/
https://www.instagram.com/laurennicolejohnson/
https://twitter.com/_laurenjohnson_
https://www.youtube.com/channel/UCAgiinhnP664j96geaFkdFg
https://www.linkedin.com/in/laurenjohnsonn/
_____________________________________________________________
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#137 Paul May & James Bulley - Co-founders, Trivandi
Welcome to episode 137 of Sports Management Podcast.
Today I am joined by two great guests from the event management industry.
James Bulley & Paul May are the co-founders of Trivandi – an international consultancy that provides delivery and operational advice in the sport, leisure and events sectors, founded in 2013 after the London 2012 Olympic and Paralympic Games. They both have more than 30 years’ of experience from planning, delivering and operating major venues and mega events projects.
In this episode, we spoke about:
Why they decided to start Trivandi Their learnings from London 2012 Challenges with mega events The importance of technology Trivandi’s focus on sustainability The future of the event industry And much more!
WATCH ON YOUTUBE: https://youtu.be/Eg_T45AYWVk
Timestamps:
00:00 Intro
01:40 What is Trivandi?
04:15 London 2012 Olympics
06:25 Process of Hosting the Olympic Games
10:46 Sustainability & Mega Events
13:43 Learnings From London 2012
18:35 Evaluation Event Success
23:40 Growing Trivandi
25:03 Future of Events
28:55 Technology in the Event Industry
31:48 Trivandi in 2024
35:43 Bumps On The Road
40:24 Outro
_____________________________________________________________
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#136 Kareem Rae - Founder & CEO, One Soccer Nation
Welcome to episode 136 of Sports Management Podcast.
Kareem Rae is the founder & CEO of One Soccer Nation, which provides players an opportunity to sign professional contracts. Kareem is a former semi-professional soccer player with over 20 years of experience playing in Canada, US, France and England. He is also the author of the book: "I Want To Become A Professional Soccer Player", which he wrote at age 18.
He has a great vision for One Soccer Nation and in this episode we spoke about:
The possibility to own his own club Founding One Soccer Nation Soccer as a vehicle for change Kareem's playing career Helping players go pro The future of One Soccer Nation And much more!
WATCH ON YOUTUBE: https://youtu.be/mt9na_EwHfA
Timestamps:
00:00 Intro
01:41 One Soccer Nation
05:24 Kareem's Background
08:24 Helping Player's Going Pro
10:48 Becoming an Entrepreneur
12:35 Writing a Book
14:05 Living Abroad
17:10 Experiences from Soccer
19:47 Post Career Advice
21:40 Launching His Own Club
25:47 One Soccer Nation Podcast
33:30 Outro
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www.sportsmanagementpodcast.com
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#135 Nancy Hensley - Founding Member, Mercury/13
Welcome to episode 135 of Sports Management Podcast.
Nancy Hensley is a founding member of Mercury/13 - a pure play investor into women’s football. Nancy has a solid background in tech and has worked at companies like McDonalds and IBM. With her extensive background, she is bringing a lot of knowledge and experience to Mercury/13. She is also an avid advocate for transformative change in the sports arena.
We spoke about:
The reason behind the name "Mercury/13" Nancy's learnings from 2 decades at IBM Her very first job AI and data in sports Women and STEM studies Women's football And much more!
WATCH ON YOUTUBE: https://youtu.be/4kAjP_1qgtE
Timestamps:
00:00 Intro
01:36 Mercury/13
03:20 Using Tech at Mercury/13
04:15 Data & AI Can Optimize Women's Sports
10:41 Mercury/13's Diligence Approach
13:28 Can Analytics Go Too Far?
14:43 Sports Betting
16:37 The Name "Mercury/13"
19:32 The Business of Women's Football
22:03 Commercial Opportunities
27:30 Nancy's First Job
32:00 Getting Women Into STEM
37:05 Bumps On the Road
39:02 Outro
_____________________________________________________________
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Sign up for the newsletter!
www.sportsmanagementpodcast.com
Kundrecensioner
Awesome podcast
Good podcast about interesting stuff.
Splendid
A very good podcast with a calm, smart host and questions from a new angle to the guest of the day. 🙌👌
/ P
Sports
Fantastic pod with high profile guests!