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Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. Tune in to hear from top industry leaders on how to find success and continue learning in this exciting field.

Standard Deviation Podcast Juliana Jackson, Simo Ahava

    • Teknologi

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. Tune in to hear from top industry leaders on how to find success and continue learning in this exciting field.

    Don't fall in love with your ideas

    Don't fall in love with your ideas

    In this episode of the Standard Deviation Podcast, Simo and I will discuss the barrier to entry in this industry in terms of speaking opportunities, especially at events like MeasureCamp. Then, we switch gears and chat with our guest, Erin Weigel, about product design, the importance of feedback loops when writing a book, and its role in creative processes.
    If you liked this episode, don't forget to subscribe.

    • 51 min
    Colouring In

    Colouring In

    In today’s episode, Simo and I kick things off with a discussion about how these topics related to GA4, consent mode, etc, dominate our industry conversations making us miss other things that are happening in our space that are either more relevant or useful than GA4 rants.
    We're also joined by the fantastic Jill Quick, an expert in analytics consulting and training. Jill shares her bespoke approach to digital analytics training, ensuring that it aligns perfectly with client needs and truly addresses the real-world challenges marketers face today.

    If you enjoyed this episode, don't forget to subscribe or show some love!

    • 48 min
    Not best practices again

    Not best practices again

    In this episode of the Standard Deviation Podcast, Simo and I are talking AGAIN, about GA4 consent mode. This feature, while technically impressive, brings constant challenges for all analysts, complicating our practices significantly.
    We also explore the critical implications of EU data consent regulations, emphasizing the risks involved in collecting data without explicit user consent and the misleading nature of "anonymous" pings used for data modeling. Also ID-Bridging?? WTF is that?!
    Luckily we stop our ranting to chat with our amazing guest, Els Aerts, a seasoned expert in user research, about the common misconceptions around 'best practices' in Experimentation. OK, we will rant with her too :D
    If you enjoyed this episode don't forget to subscribe and share it with your friends!

    • 51 min
    Data Classrooms

    Data Classrooms

    We are back with episode 2 and we had Krista Seiden over!
    In the intro, our hosts will talk about education gaps in the digital analytics community, gaps that cause fear, misunderstandings, and hesitance when it comes to topics like the DMA, Privacy Sandbox, and whatever the hell is going on right now in our space.
    Luckily things take a more positive note with our amazing guests where we cover topics related to digital analytics education, online courses, content creation, and GA4, of course. Hope you will enjoy it!

    • 1 tim. 1 min.
    Back in the groove

    Back in the groove

    We are back in the groove with Season 3 of Standard Deviation Podcast. In this episode, me and Simo are talking about the importance of building T-shaped skills, both as a marketer or someone fully in a technical role. We also share with you what are some topics you can expect in this season.
    Big shouts to Jason Packer and Josh Silverbauer for creating our new podcast intro, we love it and we need to figure out a visual for it so we don't sit there idling looking at each other while it plays hahaha.
    If you enjoyed the episode consider subscribing? That would be nice.

    • 30 min
    Charles in charge

    Charles in charge

    In this festive season finale of the Standard Deviation Podcast for 2023, we're talking with our special guest Charles Farina.
    We will dive into the unpredictable and messy world of digital analytics and marketing, reflecting on the year's significant shifts and exploring predictions for the future. We will also touch on things like GDPR compliance, the role of technical marketers, the shifts in the analytics tools market, particularly Adobe’s advancements, and the ongoing evolution of Google's platforms.
    Thank you all for tuning in with us throughout this year, we wish you Happy Holidays, whatever you are celebrating, and see you all again in 2024!

    • 1 tim. 2 min

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