8 min
Starbucks Really Taps Into Your Emotional Needs Owl Street Studio
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- Marknadsföring
In this episode, we look at the connection between marketing and your emotional needs. Through the episode, we unpack how all businesses sell you an external need and an internal need, and we see this in action with a case study on Starbucks. We discuss how Starbucks doesn’t really sell coffee. They sell you something else entirely…
In this episode, we look at the connection between marketing and your emotional needs. Through the episode, we unpack how all businesses sell you an external need and an internal need, and we see this in action with a case study on Starbucks. We discuss how Starbucks doesn’t really sell coffee. They sell you something else entirely…
8 min