StreamTime Sports SportsPro

As sports broadcasting steadily moves towards more streaming, the opportunities within sports marketing are also evolving. On this episode of StreamTime Sports host Nick Meacham discusses the development of ad technology, how to make live sports pay, and the challenges of the digital revolution. Joining the show are Paul Gleb, former senior director at Bayer, and Scott Young, co-founder and chief product officer at Transmit Live, to share their first hand experiences on how brands can make the most of sports advertising.

Key points:


How can ad-supported streaming complement subscription models?
Why is live sports still the top destination for advertising?
How can technology help small brands maximise their returns?
What are the new opportunities streaming presents for media buying?
What impact does ad technology have on the consumer?

In an age where audiences are younger, more diverse, and growingly tech-savvy, the fight for fans has never been tougher. On this episode of StreamTime Sports host Nick Meacham is joined by sports media experts Robert Gottlieb (Fox Sports), Jennifer Storms (NBC Universal), and Phil Cook (WNBA) to discuss their marketing strategies.

Talking points:
The modern fan – who are they and what makes them tick?
What are the biggest challenges for sports marketers today?
How is technology revolutionising marketing tactics?
How can sports balance appeasing die hard fans while also attracting new casual fans?
How effective are influencers in sports marketing?  

The emergence of Comcast, Amazon and other tech giants as buyers of the biggest rights properties is changing the dynamics of sports media. StreamTime host Nick Meacham is joined by SportsPro's technology editor Steve McCaskill and founder of Triple Crown Consulting, Lydia Fairfax, to discuss the implications of these still relatively new players in the market. 
Talking Points:
How has Comcast's Sky Sports been able to maintain such a stronghold over Europe? 
What does NBC's commitment to sports on Peacock say about the business?
Is Disney+ moving into live sports in Scandinavia just the beginning? 
How will big tech's investment in media rights impact traditional broadcasters and fans?

With the evolution of NIL in the NCAA, and the digital empowerment of social media, the athlete economy is booming. StreamTime host Nick Meacham is joined by sports industry expert Dev Sethi to discuss how athletes are becoming more influential as their own media businesses and what that means for the future of sports.

Key points:


How have the likes TikTok, Instagram and YouTube elevated the platform of athletes and their brands?
Why do traditional media companies struggle to engage fans like athletes?
How have recent changes with NIL in college sports impacted the current system?
What is the future of athlete representation?
How will athletes impact sports media in the long-term?  

After spending decades in the shadow of rivals Manchester United, the last ten years has seen Manchester City establish themselves as one of soccer’s most successful and influential clubs.

Taken from SportsPro Live at London’s Kia Oval, City Football Group (CFG) chief marketing officer Nuria Tarré discusses how the club has transformed on and off the pitch into a global brand without losing its local spirit.

Key Points:


How CFG built a fan engagement strategy for 13 global football clubs
What has been the impact of launching City Studios?
Why does CFG proactively adopt new technologies?
How has Manchester City become a global brand while remaining true to its local fans?

With streaming heavyweights Netflix, YouTube, Amazon, and Apple making big moves into sports what does it mean for a fragmented European market? As part of last week's SportsPro Live StreamTime host Nick Meacham is joined by SportsPro technology editor Steve McCaskill and Lydia Fairfax founder of Triple Crown Consulting to discuss on stage for a live podcast recording.
Talking points:
- Is WWE the start of Netflix’s ambition for live sports?- Why is Amazon shifting its acquisition strategy?- Will YouTube prioritise growth in Europe?- Should we expect Apple to acquire any European rights?