Sustainable Ecommerce Giles Smith

Welcome to Episode 75
https://sustainable-ecom.com/ep75
 
It’s becoming increasingly vital to PROVE your sustainability claims.  
Yes, part of that is to do with increasing levels of regulation around what you can and can’t say.  But when it comes to growing your brand, the part that often gets overlooked is providing proof, in trustworthy, credible and consistent ways, to your potential consumers.
We’ve had a couple of technology based solutions on the show in the past, including Austin Simms from Dayrize back in episode 11, and Akhil Sivanandan from Greenstory in episode 27. Both are great solutions, but to date mostly focused on supporting the fashion and textiles supply chain due to the huge life cycle data sets available.
But I recently came across another incredible platform that I wanted to share with you on today’s show. Instead of generating transparency for fashion brands, this one is focused on supporting the credibility of thousands of brands in the personal care, cosmetics and home cleaning spaces.
So my guest today is Jessi Baker, MBE, founder of Provenance, a UK-based technology platform bringing blockchain level transparency to sustainability marketing.
For so many reasons I think this might be one of the most important episodes we’ve ever done on this show. My gut feel is that 2023 marks an epoch change in sustainability marketing, from the wild west where you can say anything you want, to a more professional era underpinned by regulation and much more enlightened, cynical and educated consumerism.  
Proving what you’re doing with certifications is just one thing.  You need to be able to surface that up in a consistent, compliant, recognisable and trustworthy way across all your channels and all your geographies. That becomes an ever more daunting prospect as you grow, and one where tools like Provenance offer the next generation in marketing support.

Welcome to Episode 74
https://sustainable-ecom.com/ep74
If you’ve been listening to the show for a while, you’ll likely have picked up that as a keen diver, the ocean plastics problem was one of my key motivators in setting up Sustainable Ecommerce.  
So, there’s a special place in my heart for entrepreneurs working to solve that problem by using or averting ocean plastics. 
When my friend Peter Donnelly from the Sustainability Champions podcast let me know about today’s guest, I knew immediately he was someone I wanted to chat to.  
Ben Ridding is the founder of Cornish brand ULU Ocean Explorer.  The brand helps people connect with and explore the ocean with their range of dry bags, but it’s their journey to using  ocean-bound plastic to make their products that really piqued my interest.  As we dive into the conversation, it becomes clear just how powerful and congruent their brand story is, and as more and more brands talk about using recycled plastic, how important it is to weave in an authentic story of impact to really resonate with consumers.

Welcome to Episode 73
https://sustainable-ecom.com/ep73
Back in the first show of the year, I proposed the brand collaborations were going to be one of the most important marketing strategies for 2023, so I though it was well and truly time we explored what that actually means, and how to do it effectively.
Over the years I’ve had many conversations with brand owners about doing brand collaborations. Some, like Maxim Gellman we heard from in last week’s show, viewed them as pivotal to their success, but most have expressed at best a mediocre result, often describing them as a complete waste of time. 
So to explore this topic and give you the critical understanding and insights you need to turn your collaborations from Meh to Marvellous, I asked the wonderful Jess Rhufus, founder of Collabosaurus to join us today.  If you’re not familiar with it already, Collabosaurus is one of the world’s leading collaborations platforms, kind of like match-making for brands.  
With experience from seeing just about every type of collaboration across the 10,000+ brands on her platform, as well as seeing how the strategy has evolved over the past decade, Jess brings some refreshing clarity to this topic.
Get ready to take notes as you listen to today’s show, because the actionable tips come thick and fast!

Welcome to Episode 72!
https://sustainable-ecom.com/ep72
As we know, authorities around the world are hard at work stamping out single use plastics, especially within the food service and hospitality space.  Reusable alternatives to things like coffee cups have exploded in usage, and are a genuine alternative for the majority of times when you’re grabbing some caffeine. 
But what happens for spontaneous purchases? 
News in NSW recently was that the much vaunted compostable cups were going to get banned because they were starting to contaminate waste streams, and causing just as many problems as they solve.  Carrying re-usable everything, while likely the most sustainable option, frankly just isn’t that convenient.
So if plastic is on way out, coated paper isn’t all that crash hot – what other alternatives could there be? 
Enter the concept of edible tableware. We’re just starting to see the idea of this creep into Australia with a few brands doing edible cups, but my guest today, Maxim Gelmann is someone who’s been pioneering this concept since 2015. His brand Stroodles started with pasta-based straws, but now covers everything from plates to ice cream spoons.   
Whether or not the items used actually get eaten is almost beside the point – what I loved most about Maxim and Stroodles is how he sees the brand’s role in making sustainability more accessible to mainstream consumers.

Welcome to Episode 71!
https://sustainable-ecom.com/ep71
 
On last weeks show we opened a doorway into sustainable logistics with Sendle. James last week just touched on Collection Points, or PUDO points as one facet of their drive towards Net Zero logistics.
In today’s show, I wanted to dive a little deeper, and help you understand just how important they can be in delivering a better customer experience, how they can help you offer more sustainable delivery options to your customers, and how they may be able to help facilitate a more cost-effective approach to circularity.
So, my guest today is David McLean, founder and CEO of Hubbed, Australia’s leading Collection Point network.   
As you’ll disover, not only are Hubbed the provider handling the collection point platform for Amazon and eBay with nearly 3000 locations around Australia, they can also help any brand offer the surging demand for Click & Collect services normally only accessible to hybrid or bricks & mortar brands.
With last mile delivery estimated to contribute 50% or more of the carbon emissions for order fulfilment, I do think Collection Points are a critical puzzle piece that all brands should be evaluating.

Welcome to Episode 70!
https://sustainable-ecom.com/ep70
 
I thought I’d start with something a little different today, so here’s a little riddle: 
What am I?  I am used by every single physical product brand in every vertical.  I am essential to your business model.  I am essential to your customer experience yet I am almost completely out of your control. I am one of the largest part of your cost base and one of the largest parts of your carbon footprint.
Did you figure it out?
Of course, I’m talking about logistics, specifically order delivery. Its something that most brands take for granted, and like I alluded to, simply go with the easiest or cheapest option.
Of course these days, Australia Post has made giant strides to reduce their carbon footprint, but the provider that challenged them to do that and to this day is still leading the way in terms of sustainability innovation with their drive towards Zero emissions and support for circularity is of course Sendle. 
Today I’m chatting with James Chin Moody, the founder and CEO at Sendle, about their journey from humble gifting company to global logistics provider.
We chat about the complexities of Net Zero logistics, about challenging state-run monopolies, and about how Sendle’s operational DNA is quite different to other logistics providers, putting them in the driver’s seat to empower the circular economy.