Sustainable Materials in Outdoor Apparel: Kelly Mazanti Shares Her Hard-Earned Lessons [ EP 446‪]‬ Outdoor Biz Podcast

Today I’m speaking with Buttnski founder Kelly Mazanti. After leaving her corporate life in 2017, Kelly founded a brand design & strategy company, Pier Collective, which she ran for five years between LA and Breckenridge.
She is an alumnus of the CU Boulder Leeds School of Business with a degree in Marketing & Management. She recently had the opportunity to participate as a Capstone partner with the CU Boulder Master's of the Environment program.
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Brought to you this week by Thrive Market

Show Notes 04:53 Skiing memories shape who I am now.
09:10 Skiing, eighties shorts, parents in Colorado.
09:43 Woman keeps old fleece shorts for warmth.
15:27 Supplier flexibility allowed working with local and overseas.
17:18 Family and friends supported our business launch.
21:47 Learning new things, like dealing with customs.
25:20 Thrilled to partner with smart master's student.
27:44 Using local eco-friendly company for packaging materials.
29:27 Customs issue with sourcing animal products.
32:43 Learning the high cost of building a business.
37:25 Developing product line with local designers, prototypes.
41:18 Exciting event at Arapahoe Basin with free riders.
44:16 More women supporting each other in sports.
46:05 Advice: be prepared and buckle up.
46:45 Favorite Piece of Outdoor Gear: Tire Repair Kit with Bacon and Noss Tire Sealant
Favorite Book: Let My People Go Surfing, by Yvon Chouinard; Losing and Finding My Virginity by Richard Branson
 
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Learn More You can follow up with Kelly and Buttinski on Instagram and their website Buttnski.com
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Keywords #small business, #retail partnerships, #local brand, #online sales, #brand awareness, #bootstrapping, ski resorts, #women's products, #winter sports, #summer activities, #outdoor industry, #sustainable materials, #local manufacturers, #eco-friendly
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