T.J. Hitchings - Building a Rutgers Brand The Scarlet Spotlight

The Scarlet Spotlight is happy to be joined on Episode 113 of the podcast by Barstool Sports senior producer T.J. Hitchings. The 2019 Rutgers alumnus discusses his upbringing and path to RU, student experience and way into Barstool Sports through internships in New Brunswick and at the flagship office in NYC. Hitchings discusses Rutgers football and hoops, the BarstoolRU social media accounts, and the polarizing founder of his company. The conversation turns into brand-building and Rutgers advocacy, as well as relationships with the coaches and marketing departments. After the interview, Danny and Jon dive into fall sports -- from Rutgers football's 3-0 start to women's soccer's 9-0 path to No. 4 in the nation and more.
 
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