Technology Tangents: Conversations for Leaders in Tech Technology Tangents

We've heard that first-party data will be crucial for marketers with increased regulations and Google's ongoing depreciation of third-party cookies, yet many marketing leaders are still asking the questions, "am I going about this the right way?" or even, "how do I actually get started?"

With this in mind, Vincent Yates, Jason Goth, and Kevin Erickson, three senior leaders at Credera, discuss the benefits of building a first-party data strategy, how to create value that drives data sharing, and tips for building a lucrative first-party data strategy.

Show outline:


Intro 
00:45 – Definitions of first-party and third-party cookies and the need to collect first-party data
6:30 - How leaders are responding to new regulations (GDPR, CCPA, etc.) and regulatory risk
10:15 - When some customers want privacy and some want customized experiences...
12:25 - The value of the value-exchange
15:00 - Creating a valuable experience that makes users want to share their data
25:10 - Technological solutions helping organizations overcome the depreciation of third-party cookies (hint: first-party data collection)
29:00 - Rethinking your channel strategy and advertising approach
37:04 - The functionality of data clean rooms
39:32 - Fingerprinting
44:00 - Why leveraging your first-party data is likely your most lucrative approach

"Who should own AI in my organization?" It's a question our AI leaders are getting asked a lot, as organizations sort through how to structure and scale AI adoption at their organizations.

With this in mind, Vincent Yates, Jason Goth, and Kevin Erickson, three senior leaders are Credera, discuss who should own AI in organizations to ensure quick, innovative, and safe adoption.

(Spoiler alert–it's the CEO.)

Show outline:


Intro 
00:45 – Who should own AI in an organization? 
8:22 – How boards should get up to speed on AI success and governance, and why boards need to be more aggressive with AI adoption
12:06 – Comparing AI and ecommerce – adopt or get left behind
15:40 – The immediate need to create an AI strategy and concrete goals
20:11 – No excuses – should CEOs set significant challenges to enforce faster adoption?
24:00 – Is creating a Center of Excellence the way to move faster?
30:40 – Balancing security risks with opportunity  
34 – Why AI adoption is ultimately the CEO's job, and a call to move quickly
46:30 – The exciting chapter of AI

AI talent is the need of the hour. It's been a mad dash to gobble up whatever talent organizations can find, at very high costs. With such high stakes, how should companies navigate this landscape and ensure ROI on AI talent investments? Vincent Yates, Jason Goth, and Kevin Erickson, three senior leaders are Credera, deep dive into the AI talent wars.

Find out more on Credera.com.

Show outline:


Intro 
0:30 – The AI talent gold rush & the Gartner hype cycle 
5:00 – Building AI technology verses utilizing the technology – what does your organization actually need? 
11:00 – Is fear the real root of the hype?  
15:00 – Labor market shifts in the backdrop of the AI hype  
23:45 – How AI will change capital allocation & the world of VCs and startups 
29:07 – Is the AI boom unique, or similar to past tech revolutions?  
31:59 – How will AI-natives change the workforce? 
36:30 – The societal and economic impacts of the AI revolution 
39:27 – Practical advice on what should companies do to navigate this landscape 

Vincent Yates and Jason Goth are back for their first podcast in 2024 and are deep diving into the trends unveiled at CES. The tech leaders share their thoughts on what trends might stick, what was truly innovative, and what was disappointing about the event.

Vincent Yates and Jason Goth are joined by Kevin Erickson, Partner at Credera. The trio share their perspectives on the imperative of retooling in the face of AI and its significance for organizations across the globe. 

Investing in AI is a crucial business decision that can significantly impact a company's future. However, the substantial costs associated and the uncertainty of achieving profitable returns pose significant challenges. How can businesses effectively navigate this risk and make informed investment choices?

In this episode of our Technology Tangents podcast, Vincent Yates and Jason Goth engage in a conversation with Kevin Erickson, Partner at Credera, to delve into the intricacies of AI investment strategies. The discussion focuses on the startup-like nature of AI investments, how organizations should consider such investments, and effective methodologies for developing profitable generative AI business models.