TellyCast: The TV industry podcast Justin Crosby

Subscribe to the TellyCast YouTube channel for exclusive TV industry videosThis week's show is a special episode recorded at the first TellyCast Brand Funded Entertainment Summit in association with 53 Degrees North Media at Advertising Week Europe in London, where brands, agencies marketers and producers came together to debate the key issues and opportunities in brand funded programming.Our guests are Bhav Chandrani - Director of BE Studio at ITV, Adam Middleton, Senior Creative Strategist ...

Subscribe to the TellyCast YouTube channel for exclusive TV industry videosWhat IP and genres perform best on YouTube? When’s the best time to post new content (and does it matter?!). And how do you reach your target audience with your content.Well here to answer all that and more besides we have Ally Penelope with some more strategy tips for broadcasters and studios from our friends at Little Dot Studios, one of the world’s biggest YouTube channel specialists, running over 700 channels for s...

Next week sees the first TellyCast Brand Funded Entertainment Summit taking place at 180 Studios in London as part of Advertising Week Europe.On the 16th May, together with 53 Degrees North Media, we’re curating 7 panel sessions dedicated to exploring brand funded entertainment with the leaders in the sector.We discuss discuss this and the wider, mammoth Advertising Week Europe event with Global President of Advertising Week Ruth Mortimer.Get discounted tickets hereSupport the Show.Follow us ...

Subscribe to the TellyCast YouTube channel for exclusive TV industry videosHow do you get noticed and build an audience on YouTube? How do you master optimisation and get the powerful algorithms working for you to get your content discovered on the platform?On this week's show we have Graham Swallow Head of Data and Product Strategy at Little Dot Studios, one of the world's biggest teams of digital video experts. Graham talks us through a list of ten quick tips and tricks - from thumbnai...

Subscribe to the TellyCast YouTube channel for exclusive TV industry videosEveryone’s talking about generative AI in the content industry, and we’ve recently dedicated a few shows to the latest tools available, but also the ethics involved in this technology that is transforming the TV and content production at lighting speed.And we’ve spoken to early adopter producers who are leading the way. This week I’m delighted to have a veteran of new content technology on the show to share a pers...

Subscribe to the TellyCast YouTube channel for exclusive TV industry videosOver the next few weeks we’re going to be exploring the world of YouTube for TV producers with our friends at Little Dot Studios. The current commissioning slowdown has highlighted how exposed producers can become to global economic headwinds. When the networks and streamers stop buying, it can leave many indies high and dry.So perhaps now is the time to properly consider building a different kind of indie. One wh...