That Solo Life: The Solo PR Pro Podcast thatsololife

In this episode, Karen Swim, APR, of Solo PR, and Michelle Kane, of Voice Matters delve into the importance of getting back to basics in our PR and marketing businesses.

Discussing ethical and legal challenges for public relations professionals with Cayce Myers, Ph.D., LL.M., J.D., APR, an experienced PR professional, author and professor.

That Solo Life, Episode 244: Language, Landmines And The Peril Now Facing PR Pros
That Solo Life, a podcast dedicated to PR professionals, marketers, and individuals who work for themselves. 
In this episode hosts, Karen Swim of Solo PR Pro, and Michelle Kane from Voice Matters delve into the topic of avoiding generation gaps and cultural miscommunications.
In our discussion, we highlight how the emergence of a multigenerational workforce and multicultural society has made communication more complex. Together, we explore examples of misunderstood terminology, redefined norms, and quickly shifting cultural contexts. All of which could potentially influence the reception of our messages and client communications.
We also bring to the table the reality that not everyone has the same bank of references or base of knowledge. The universality of business references, iconic books, or even pop culture references is no longer a given. We navigate this landscape by encouraging PR professionals to provide context, or use universally understood language, thus facilitating clear and effective communication.
We also examine political influences, shedding light on how political parties or global events can assign new meanings to well-known terms, creating potential pitfalls for those unaware. We encourage communicators to be savvy, removing barriers, biases, and assumptions to truly connect with diverse audiences.
Closing the conversation, we impress upon our audience that everything communicates – the things we say and do (or don't do), often carry a message. PR professionals and communicators need to be involved in all sectors of an organization, as their insights could safeguard against reputation damage.
Episode Highlights:
The modern communicator’s conundrum.  We can never assume that words have a universal meaning. It is important to check everything.
Multi-generations and the mix-ups that can happen.Each generation has shaped language in their own way. PR Pros have to be careful to ensure that they are saying what they mean to say across all generations.
The predicament of politics. How politics has influenced the way we communicate.
Why PR needs a seat at the table. Why PR should never be siloed in companies.
More on this topic:
Managing Across Generations 
Talking About My Generation
Call to Action:Looking for more insights into the PR world? Head over to Solo PR Pro and become part of our community. Don't forget to sign up for our newsletter for the latest tips and trends.---Enjoyed the episode? Give us a rating and share the episode with a colleague. Your support helps us keep bringing you insightful content every week. Thank you for tuning in!
 

That Solo Life, Episode 243: What They Think We Do, What We Really Do And How To Bridge The Gap
Welcome to the latest episode of "That Solo Life", the podcast passionately crafted for PR professionals by PR professionals. In this conversation, your hosts Michelle Kane and Karen Swim take you through the frustrations and challenges of people not understanding the role of public relations and the overlooked intricacies of articulating and demonstrating the value of public relations to clients and the public.
In this episode, you'll discover:
The Perception Dilemma: Why the general public and even clients may have a skewed understanding of what public relations truly involves.
Beyond Media Relations: How PR is much more than just press releases and media engagement; it's about vital strategic thinking and communication.
Showcase Success: Why PR pros need to embrace measurement and demonstrating impact.
Join the Conversation: An invitation to become a part of the growing Solo PR Pro community, where you'll find camaraderie and support from fellow professionals.
Key Takeaways:
Recognizing the misunderstanding around the value of PR.
Reflecting on the role of PR in shaping their own perceived value.
Practical advice for PR pros to better communicate the wide array of services they offer.
Effective strategies for PR pros to articulate their true value with confidence and clarity.
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Connect and Discuss:
Don't miss the opportunity to join the insightful discussions in the Solo PR Pro community. Connect with industry experts, exchange ideas, and get support from your colleagues.
Listen, engage, and grow with "That Solo Life." Happy listening!

Show Notes for That Solo Life: Episode 242
In this episode: That Solo Life co-hosts, Karen Swim, APR and Michelle Kane talk about some of the insights from the "Muckrack 2024 State of Journalism" and discuss the emerging trends shaping media relations today.
Episode Highlights:
Discussing the Muckrack 2024 State of Journalism Report. We dig into the latest findings and what they mean for the future of journalism. What are the new challenges and opportunities for those in media relations? Check out the full report here: Muckrack 2024 State of Journalism
The Art of Storytelling .Why storytelling remains the heart of compelling communication and how it's evolving with the times.
Beyond Earned Media. How can PR professionals leverage their creativity and expertise beyond traditional media? We explore strategies to amplify your message and engage your audience.
Resources Mentioned:
Muckrack 2024 State of Journalism: Read the report
Call to Action:Looking for more insights into the PR world? Head over to Solo PR Pro and become part of our community. Don't forget to sign up for our newsletter for the latest tips and trends.---Enjoyed the episode? Give us a rating and share the episode with a colleague. Your support helps us keep bringing you insightful content every week. Thank you for tuning in!

In episode 242 we dissect the implications of the Department of Labor’s recent rule changes and what it means for solo PR professionals. We welcome Nathan Gibson, an authority in Employment Law and Independent Contractor Compliance, who is the Senior Director at MBO Partners. Nathan provides in-depth insights on staying compliant and the potential impacts on solo public relations businesses.