57 avsnitt

You started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft.

You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing!

And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you.

Join brand photographer Abby Grace to learn how to cultivate both sides of creative entrepreneurship- being an artist AND a CEO.

The Artisan CEO Abby Grace Springmann

    • Näringsliv

You started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft.

You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing!

And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you.

Join brand photographer Abby Grace to learn how to cultivate both sides of creative entrepreneurship- being an artist AND a CEO.

    5 key takeaways from a $24k mastermind week

    5 key takeaways from a $24k mastermind week

    On this episode, I’m sharing my five biggest takeaways from the in-person mastermind event I attended last month. We’ll be covering both tactical, practical advice I picked up as well as a couple larger mindset shifts I’ve had, and I’m sharing our plans for the podcast over the next few months!
    Resources mentioned:
    Alexis StonieaJulie ChenellAurora GregoryBrand Photography AcademyLighting The Brand SessionPrimed To Launch by Ashlyn Carterabbygracephotography.com/podcast

    • 26 min
    Happy Birthday TACEO!

    Happy Birthday TACEO!

    On this episode we’re celebrating the podcast’s first birthday with a look at lessons learned from my first year of podcasting, and where we’re planning to take the podcast in year 2!
    Resources mentioned:
    Brands That Book PodcastThe Goal Digger PodcastUnsinkable MarketingJon AcuffYeti MicShure MicIsolation Shieldabbygrace.co/podcast

    • 22 min
    Sales Call Mindset Hurdles

    Sales Call Mindset Hurdles

    On this episode, we’ll be talking about the S-word- Selling. It’s a topic that makes a lot of artists want to hide or take a shower, but what if I told you that your prospects actually WANT you to sell to them? We’ll be covering the main hurdles photographers face when it comes to selling and how to finally get over them so you can serve your clients and get paid well for it.
    Resources mentioned:
    This Is Marketing by Seth Godin*Branding FoundationsDarnyelle Jervey HarmonBrand Photography AcademyLighting the Brand Sessionabbygrace.co/podcast
    *Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

    • 22 min
    Recording Vocals for an EP- Here’s What I Learned

    Recording Vocals for an EP- Here’s What I Learned

    On this episode, we’ll be talking about what it looks like to adapt your style or approach to fit the creative needs of a project- I recently had the opportunity to participate in recording sessions for a new single our church worship team just released, and along the way I learned a LOT about the importance of teamwork, flexibility, and humility, especially when listening back on the work we put in. Today we’ll be dissecting the uncomfortable-for-some truth of why your own personal photographic style isn’t always king when it comes to the work you do for your clients.
    Resources mentioned:
    Children & Kin EP (Spotify)Children & Kin EP (Apple)Children & Kin EP (YouTube)Save & Send (Spotify)Save & Send (Apple)Save & Send (YouTube)Adam AginPre-Shoot QuestionnaireBrand Photography AcademyLighting The Brand SessionRCC Music (Spotify)RCC Music (Apple)RCC Music (YouTube)abbygrace.co/podcast

    • 38 min
    Should I Run FB Ads for Photography? An interview with Ashley Braswell

    Should I Run FB Ads for Photography? An interview with Ashley Braswell

    This episode is a conversation with with my friend Ashley Braswell, FB ads expert and founder of The Paid Ad Academy, and we’re talking all about running paid ads for service-based businesses (something I’ve been dismissive of for a long time!). Spoiler alert, she totally changed my perspective on spending money on Facebook ads when it comes to high-ticket offers like brand sessions.
    Resources mentioned:
    The Paid Ad Academy - Ashley's websiteHey, How'd That Happen? PodcastThe Better Boost Frameworkabbygrace.co/podcast

    • 29 min
    Stop Waiting For Permission

    Stop Waiting For Permission

    On this episode, we’ll be talking about how to stop waiting for permission before you go after the big goals on your dream list. I’m covering how to prep and pre-vet your ideas to give them the best chance of success, and why a “no” isn’t the end of the line.
    Resources mentioned:
    Branding FoundationsThis Is Marketing by Seth Godin*Jab, Jab, Jab, Right Hook by Gary Vaynerchuk*Brand Photography Academyabbygrace.co/challenge
    *Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

    • 28 min

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