The Artisan CEO Abby Grace Springmann

On this episode we’re celebrating the podcast’s first birthday with a look at lessons learned from my first year of podcasting, and where we’re planning to take the podcast in year 2!
Resources mentioned:
Brands That Book PodcastThe Goal Digger PodcastUnsinkable MarketingJon AcuffYeti MicShure MicIsolation Shieldabbygrace.co/podcast

On this episode, we’ll be talking about the S-word- Selling. It’s a topic that makes a lot of artists want to hide or take a shower, but what if I told you that your prospects actually WANT you to sell to them? We’ll be covering the main hurdles photographers face when it comes to selling and how to finally get over them so you can serve your clients and get paid well for it.
Resources mentioned:
This Is Marketing by Seth Godin*Branding FoundationsDarnyelle Jervey HarmonBrand Photography AcademyLighting the Brand Sessionabbygrace.co/podcast
*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, we’ll be talking about what it looks like to adapt your style or approach to fit the creative needs of a project- I recently had the opportunity to participate in recording sessions for a new single our church worship team just released, and along the way I learned a LOT about the importance of teamwork, flexibility, and humility, especially when listening back on the work we put in. Today we’ll be dissecting the uncomfortable-for-some truth of why your own personal photographic style isn’t always king when it comes to the work you do for your clients.
Resources mentioned:
Children & Kin EP (Spotify)Children & Kin EP (Apple)Children & Kin EP (YouTube)Save & Send (Spotify)Save & Send (Apple)Save & Send (YouTube)Adam AginPre-Shoot QuestionnaireBrand Photography AcademyLighting The Brand SessionRCC Music (Spotify)RCC Music (Apple)RCC Music (YouTube)abbygrace.co/podcast

This episode is a conversation with with my friend Ashley Braswell, FB ads expert and founder of The Paid Ad Academy, and we’re talking all about running paid ads for service-based businesses (something I’ve been dismissive of for a long time!). Spoiler alert, she totally changed my perspective on spending money on Facebook ads when it comes to high-ticket offers like brand sessions.
Resources mentioned:
The Paid Ad Academy - Ashley's websiteHey, How'd That Happen? PodcastThe Better Boost Frameworkabbygrace.co/podcast

On this episode, we’ll be talking about how to stop waiting for permission before you go after the big goals on your dream list. I’m covering how to prep and pre-vet your ideas to give them the best chance of success, and why a “no” isn’t the end of the line.
Resources mentioned:
Branding FoundationsThis Is Marketing by Seth Godin*Jab, Jab, Jab, Right Hook by Gary Vaynerchuk*Brand Photography Academyabbygrace.co/challenge
*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

On this episode, we’ll be talking about email signatures, because somehow in the year 2023, I STILL get emails from folks who don’t have one. We’ll be covering why you need one, and more importantly, exactly what needs to be included. I’ve got a link for my favorite Chrome plugin to keep your signature feeling polished.
Resources mentioned:
WisestampCanvaSeason 2, Episode 1: Yes, You DO Need Office Hours- Here's How to Do It abbygrace.co/podcast