The Best Guest Victoria Bennion

In this week's episode of The Best Guest, Victoria shares essential tips on how to pitch yourself effectively as a podcast guest. Tune in to discover how to make your pitches stand out and increase your visibility through podcasting.
Key TakeawaysPrepare Your Digital Presence:
Before pitching, ensure your online footprint is polished. This includes having an updated biography, professional headshot, and relevant social media links. Create a one sheet and a digital media kit to present yourself professionally.
Research and Personalize:
Take time to research each podcast you pitch to. Understand the show's format, audience, and previous episodes. Personalise your pitch by mentioning specific episodes or topics that resonated with you, and avoid generic, templated pitches.Your pitch should include a brief introduction about you, relevant experience or achievements, and suggested topics you can discuss. Highlight any gaps in the podcast's previous content that you can fill and explain how you'll promote the episode if selected.After sending your pitch, follow up a week later. Hosts are often busy, and a gentle reminder can significantly increase your chances of getting a reply. Mention any new achievements or relevant updates in your follow-up.Consider adding value to your pitch by offering something unique to the podcast’s audience, like an exclusive webinar or a special resource. This can make your pitch more attractive and demonstrate your commitment to contributing to the show's success.
ResourcesWhat you Need in Place Before Getting Started With a Podcast Interview Strategy
Get More Podcast Bookings With a One Sheet That Wows
Connect with Victoria BennionTo learn more about working with us visit www.victoriabennion.com

In this week's episode of The Best Guest we welcome Worditude's Laura Robinson.
We talk about:
Course creationWhat it means to have a comfy businessThe importance of staying true to what you want from your business
About Laura RobinsonLaura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She’s taught thousands of people around the world, through the copywriting training she created for international business organizations including Female Entrepreneur Association, Enterprise Nation, and Membership Academy. She is also the author of the Comfy Business Playbook, and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures. She champions a Suit Yourself First approach to marketing, where decisions are based on what the business owner wants, rather than guessing the preferences of a hypothetical ideal client.
Key TakeawaysDeadlines can be useful as a tool to enhance your productivity.Use writing as a way to clarify your thoughts and express yourself effectively, especially if public speaking is intimidating.It can help to overcome the fear of public speaking by starting with smaller, familiar platforms. Gradually build your confidence through consistent practice and exposure, such as guest appearances on podcasts or webinars.Personalized guidance can accelerate your growth and provide specific feedback for improvement.Use tools like Notion to manage your ideas and prioritize content that delivers substantial value.Valuable and actionable content is likely to resonate more with your audience than overly polished but less useful material.
Mentioned in This EpisodeThe Worditude Newsletter
Connect with Laura RobinsonWebsite
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Instagram
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome actor and performance storyteller, Stacia Keogh.
We talk about:
Why storytelling is so importantThe three most important stories for business owners to shareIf you're new to speaking, how to find your voice
About Stacia KeoghStacia began working with businesses writing corporate training videos that were as entertaining as they were informative. She is an actor and performance storyteller appearing on world stages, public venues and small screens everywhere. 
As a resting actor in London Stacia learned the dark arts of advertising and how to use her story and acting skills to enliven pitches and presentations, notably J Walter Thompson, The Really Useful Group, Imagination and as an Education Officer at Kew Gardens.
She currently works with professional service providers helping them to step into their own story to share their wisdom on panels, podcasts, and signature talks, 1:1 or Group Training programs
She hosts the podcast ‘Finding My Voice’ where she interviews people who are speaking their truth and giving voice to others.
If you play video games or listen to audiobooks chances are you’ve heard her voice guiding you through adventures.
Key TakeawaysStorytelling is not just about reciting mission statements or listing features and benefits. Instead, it's about sharing genuine stories that have characters, specific events, and emotions attached to them. These stories help build trust and connection with customers and teams, allowing them to see themselves in the narrative and align with the company's values and purpose.Three Essential Stories for Business Owners: the origin story, the purpose story, and the value story. The origin story delves into how the company started and the founder's journey, providing a sense of connection and belonging for employees and customers. The purpose story articulates what the company stands for and its larger mission, uniting teams and attracting like-minded customers. Finally, the value story focuses on the transformation that the company brings to its customers' lives, going beyond product features to highlight the tangible benefits and outcomes.Tips for New Speakers: Rather than rushing through a speech or presentation, take a moment to breathe out, relax, and engage with the audience. By speaking to one person at a time, using facial expressions and hand gestures, and maintaining a steady pace, speakers can effectively convey their message and connect with their audience on a deeper level.
QuoteWhen you tell your story, you give people permission to tell theirs.Connect with Stacia KeoghLinkedIn
Instagram
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Website
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we welcome author of Twelve Doors Les Jones.
We talk about:
The 19,000 on call firefighters in the UKWeaving in different elements in your writingThe journey to publication
About Les JonesLes Jones got involved in firefighting in 1980 at 20 years old, and worked at a large chemical company. Due to its risk and hazards, the company had its own internal fire service. This continued into another chemical industrial role until 1996. He attended external training courses including attending the Fire Service College in Gloucestershire.
He became a member of the IFE (Institute of Fire Engineers) and sat their examination at Crewe Fire Station in 1994. He became assistant team leader of the eight-person crew on his shift and focused on training and fire drill events.
In 1996 he became a police officer and found himself torn between Policing and the Fire Service as he had opportunities with both organisations. He spent 20 years in both uniform and plain clothes duties.
About Twelve DoorsTwelve ordinary men and women, frontline protectors, bound by duty. Whenever the call comes, they drop everything and risk their lives to save others.
But beyond the raging infernos, a string of crimes emerges that threatens to engulf them all. As their fire station faces closure, Leah Walsh, their fearless leader, embarks on a solitary quest to uncover a web of corruption that threatens her life and shakes the foundations of everything she holds dear.
In a faded seaside town on the brink of chaos, her brave crew must also navigate a precarious path to ensure that justice prevails. Will they extinguish the flames of criminality before they are all consumed?
Mentioned in This EpisodeTwelve Doors
Bells The Fire Dog
Hummingbird Motion Pictures
Connect with Les JonesFacebook
Website
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/

In this week's episode of The Best Guest we're talking about podcast guest forms. If you've pitched to be a guest on a podcast, you've likely been ask to complete a form. We look at:
Why it's important to complete the formWays to streamline the process to save time
Key TakeawaysCompleting podcast guest forms is necessary for maximising this strategy and building positive relationships with hosts.Allocate sufficient time for filling out forms, as the complexity can vary.Creating a digital media kit can streamline the process.Consolidating commonly requested information in a document with URLs for easy sharing and reference can save time.
Mentioned in This EpisodeGet More Podcast Bookings with a One Sheet That Wows
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/ or contact us here

In this week's episode of The Best Guest we welcome positioning and messaging expert Janine Coombes.
We talk about:
Pricing high ticket servicesContent marketing and sellingHow to overcome a fear of visibility
About Janine CoombesJanine Coombes is an offer positioning and messaging expert who helps coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. She has an extensive background in business and marketing including working with big brands like EE, Orange and Europcar. She has a business degree, a post-graduate marketing diploma (CIM Dip) and regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.
Key TakeawaysMany coaches and consultants tend to jump into marketing tactics like social media and funnels before defining their target audience and refining their offerings.Pricing high-ticket services requires finding the right balance. Janine's advice? Find a price that feels slightly uncomfortable but still aligns with the value you provide.One-to-one services offer simplicity and depth. They allow you to focus on helping clients without spreading yourself too thin.Crafting high-ticket service packages involves understanding your audience and tailoring your offerings to meet their specific needs.Being visible in your business can be daunting, but it's essential for success. Showing your face and sharing your voice is crucial for making an impact in a crowded market.Confidence in being visible takes time to develop. It's a gradual process of stepping out of your comfort zone and seeing the positive outcomes that result.
QuoteWho knows who you are already? Who's already in the market for what you're selling right now? Get in front of them first.Mentioned in This EpisodeDownload Janine's workbook, 6 Steps to Charging More with 100% Confidence, here
Access The Ultimate Guide to Creating and Selling Service Offers here
Connect with Janine CoombesLinkedIn
Website
Connect with Victoria BennionTo learn more about working with us visit https://victoriabennion.com/