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In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.

The Big Story AdExchanger

    • Marknadsföring

In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.

    Is It Safe To Come Out Now? - E106

    Is It Safe To Come Out Now? - E106

    The team takes on TikTok, Google's first-ever revenue decline, Facebook headwinds and the growth of programmatic in-housing.

    • 32 min
    If CMPs Entice Thee, Shalt Thou Consent? - E105

    If CMPs Entice Thee, Shalt Thou Consent? - E105

    We listened to earnings so you didn't have to. Get updated really quickly on what's going on an McDonald's, Coca-Cola, the beleaguered airlines, the agency holdcos and Criteo. 
    Also, we welcome Gartner's VP of research Andrew Frank to chat about why CMPs are overselling their capabilities and what, realistically, they can actually do.

    • 36 min
    Apple Vs. Facebook - E104

    Apple Vs. Facebook - E104

    It's the Battle of the Digital Giants! Will Apple's restriction of IDFA mean the end of Facebook Audience Network? We'll examine how Apple's decision will impact the social media goliath. Also, we'll tell you the story of how one publisher ended up on a "shadow blocklist." When Google stopped buying, how did this small publisher claw its way back?

    • 31 min
    COVID Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty - E103

    COVID Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty - E103

    As the coronavirus spikes across America, we'll look into how three very different brands - Bayer, Pandora Jewelry and Lindblad Expeditions - are preparing. Also, Advertiser Perceptions released its latest DSP report and the research firm's CSO Kevin Mannion drops by for an in-depth discussion about the DSP market. We'll check in on Google, Amazon, The Trade Desk, MediaMath and Verizon Media.

    • 47 min
    What The Hell Is Going On At The W3C? - E102

    What The Hell Is Going On At The W3C? - E102

    Ad tech is "panicked" about the progress the W3C has made finding a replacement for third party cookies. Tune in this week to find out what the issues are, and why marketers and publishers absolutely need to be more involved. Also, we'll look at Amazon's CTV inventory through Fire TV, and how it differentiates from competitors like Roku, Hulu and YouTube. 

    • 44 min
    Google's Fees, Facebook Advertisers Flee - E101

    Google's Fees, Facebook Advertisers Flee - E101

    Google unveiled its take fees for three of its solutions. We'll dive into what they are and why it's significant that Google is releasing this information now. Also, we'll delve into the Great Facebook Advertiser Boycott of July 2020. 

    • 43 min

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