52 avsnitt

The Content Mix podcast features interviews with stand-out professionals leading content & social media marketing efforts for international brands across Europe. Hosted by Shaheen Samavati and Carlota Pico of VeraContent, our aim is to uncover authentic, personal insights into how to effectively market across diverse European markets and languages.

The Content Mix Podcast The Content Mix

    • Marknadsföring

The Content Mix podcast features interviews with stand-out professionals leading content & social media marketing efforts for international brands across Europe. Hosted by Shaheen Samavati and Carlota Pico of VeraContent, our aim is to uncover authentic, personal insights into how to effectively market across diverse European markets and languages.

    Agility in the face of uncertainty – Linda Ghabain | Nilfisk | Global Social Media Manager

    Agility in the face of uncertainty – Linda Ghabain | Nilfisk | Global Social Media Manager

    Linda Ghabain sat down to chat with Carlota Pico about her role as global social media manager at Nilfisk, one of the world’s leading suppliers of professional cleaning equipment. Linda talked about how the current situation has forced marketers to pick up their pace and create content under pressure, her previous experiences working across Scandinavia for companies like Flying Tiger Copenhagen and Helly Hansen, and how she balances managing 300+ channels for her current company.

    • 22 min
    Building a socially conscious brand – Yaron Hubin Plimmer | EF | Global Social Media Manager

    Building a socially conscious brand – Yaron Hubin Plimmer | EF | Global Social Media Manager

    Carlota Pico recently sat down with Yaron Hubin Plimmer, global social media manager at EF Education First, to discuss how he got into marketing, what his position entails and how to create content for a company that’s based on international travel during the pandemic. The Zurich-based marketer also went into how and when companies should react to social issues on their social media channels, how to manage negative comments and much more!

    • 23 min
    Agility and adaptability – Gessica Lomonte | Western Digital | EMEA E-Tail Marketing Manager

    Agility and adaptability – Gessica Lomonte | Western Digital | EMEA E-Tail Marketing Manager

    Carlota Pico sat down with Madrid-based Gessica Lomonte to discuss her current role as Western Digital’s EMEA e-tail marketing manager. Gessica described how she juggles the management of multiple channels, campaigns and key partners; how Western Digital adapted overnight in the face of the COVID-19 crisis; and important advice she’s learned along the way for young professionals fresh in the field of marketing.

    • 24 min
    Video content is the future – Adam Davis | Arbox | Marketing Content Manager

    Video content is the future – Adam Davis | Arbox | Marketing Content Manager

    Carlota Pico spoke with Adam Davis, marketing content manager at Arbox in Israel. Arbox offers business management software to help gyms optimize their marketing, sales, scheduling and more. In this interview Adam addresses a wide range of topics, including the future of social media content, marketing for startups and his own experience working in Israel. He also provides advice on how brands can create relevant content for their social media followers—a central theme of modern marketing.

    • 29 min
    Forging new connections online – Emma Lohuis-Aguilera | Clarion Events | Marketing Manager

    Forging new connections online – Emma Lohuis-Aguilera | Clarion Events | Marketing Manager

    Carlota Pico spoke with Netherlands-based Emma Lohuis-Aguilera to discuss her position as marketing manager for the energy branch of Clarion Events. Emma, who’s from Spain, talked about how her company and the events industry as a whole have adapted to the current global crisis. She also provided valuable insights into working in communications for a government institution (thanks to her previous role in the Basque Government) and shared key tips for creating successful marketing campaigns in Europe.

    • 36 min
    Cybersecurity in the work-from-home era – Michael Heering | SANS Institute | Marketing Director

    Cybersecurity in the work-from-home era – Michael Heering | SANS Institute | Marketing Director

    Carlota Pico spoke to Netherlands-based Michael Heering, marketing director for the EMEA and APAC regions at SANS Institute, a global cybersecurity company. Check out the full interview to hear Michael’s practical tips for staying safe online, the initiatives SANS has taken during the pandemic to support people and companies around the world, and his advice for tackling marketing in two very different regions.

    • 27 min

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