100 avsnitt

The Content Mix podcast features interviews with stand-out professionals leading content & social media marketing efforts for international brands across Europe. Hosted by Shaheen Samavati and Carlota Pico of VeraContent, our aim is to uncover authentic, personal insights into how to effectively market across diverse European markets and languages.

The Content Mix Podcast The Content Mix

    • Näringsliv

The Content Mix podcast features interviews with stand-out professionals leading content & social media marketing efforts for international brands across Europe. Hosted by Shaheen Samavati and Carlota Pico of VeraContent, our aim is to uncover authentic, personal insights into how to effectively market across diverse European markets and languages.

    Providing valuable content to today's healthcare professionals | André da Silveira | GE Healthcare Digital

    Providing valuable content to today's healthcare professionals | André da Silveira | GE Healthcare Digital

    Making a real impact on practitioners’ daily lives is the most rewarding part of André da Silveira’s job. 

    As EMEA Senior Product Marketing Manager at GE Healthcare Digital, André explains how the company’s content and digital solutions provide value to their target audience.

    Tune in to today’s insightful podcast interview as André sits down with Kyler Canastra to discuss best practices for content marketers in any industry.

    • 25 min
    Why SEO, content writing and web development go together | Jake Peterson

    Why SEO, content writing and web development go together | Jake Peterson

    If you want your content to reach the right audience, SEO alone isn’t enough. SEO is only effective when it’s incorporated into great content that’s displayed on a great website. That's why collaboration among SEO specialists, content creators and web developers is key to successful content marketing.

    In today's episode, Jake Peterson, SEO specialist at Atiba, shares with Kyler G. Canastra his best practices for SEO and valuable advice for those looking to take their web content to the next level.

    • 32 min
    Put empathy at the heart of your content marketing strategy | Jeroen Corthout | Salesflare

    Put empathy at the heart of your content marketing strategy | Jeroen Corthout | Salesflare

    “We live in a world where a lot of things happen at scale, especially in marketing and sales. And it’s very easy to forget who's on the other side—people turn into numbers instead of being actual people.”

    Tune in to today’s episode featuring Jeroen Corthout, co-founder of Salesflare, who sits down with Kyler G. Canastra to discuss the importance of focusing on the end user in any marketing or sales campaign.

    • 38 min
    Create worthwhile content for your audience | Mickael Bensassi & Vikrant Agrawal | greatcontet

    Create worthwhile content for your audience | Mickael Bensassi & Vikrant Agrawal | greatcontet

    In today's episode, Kyler Canastra speaks with Mickael Bensassi and Vikrant Agrawal from greatcontent in Berlin. The duo have been integral in the success of greatcontent’s online platform, which provides users with a talent database of 30,000 linguists working all over the world. Tune in as they discuss the importance of creating content that is more than just SEO keywords, and how companies and brands need to engage their audiences with content that is worthwhile.

    • 46 min
    Success starts with your team | Rob McGlanaghy | TIBCO

    Success starts with your team | Rob McGlanaghy | TIBCO

    “It's not only a marketer's job to project the voice of the company externally, but also internally; you've got to enable your teams on what the latest programs are going on.”

    Listen in as Rob McGlanaghy sits down with Kyler Canastra to discuss the importance of a human-centered approach to marketing campaigns, and how this is essential to his work at TIBCO. Rob also shares a few of his personal hacks to increase productivity and motivate his team members to push themselves and learn together!

    • 34 min
    One year later: Is working from home here to stay? | Maya Middlemiss

    One year later: Is working from home here to stay? | Maya Middlemiss

    Do you want to go back to the office? Or do you prefer working from home?

    These are questions that you should really ask yourself, according to Maya Middlemiss, author and founder of Healthy Happy Homeworking.

    Just because things are opening back up again doesn’t mean that commuting and office life are ideal for everyone. Take this opportunity to think about what you want—whether that means working from a co-working space, your living room or a new city!

    • 32 min

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