The Edward Show Edward Sturm

E338: How Airbnb was partially started by spamming Craigslist and running bait and switches. Wild marketing. Content from https://startupspells.com/p/secret-behind-airbnbs-billiondollar-emptire-spamming - check out that newsletter for more or @StartupSpells on X.
00:00 Introduction to Airbnb's Early Marketing Tactics
00:23 Personal Take on Airbnb Marketing
01:33 The Secret Behind Airbnb's Billion-Dollar Empire
02:30 Airbnb's Craigslist Strategy Explained
04:51 Real-World Dark Marketing Examples
06:19 A Modern Marketing Success Story
09:06 Conclusion and Final Thoughts
#digitalmarketing #ycombinator #startups #growthhacking
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E337: Louis Pereira is not a developer. But he built a SaaS, using only no code tools, in 12 hours which now makes $15,000 per month.
He has a small (achievable) audience on TwitterX. He used Bubble.io to build the SaaS. He has an affiliate program. And he got initial traction with Build in Public TwitterX updates while he was building for 12 hours.
This 12 hour Build in Public audience turned into his first customers upon launch of the app a few hours later.
Very motivating story.
Meet Louis here: https://www.starterstory.com/stories/audiopen
00:00 Introduction to a No-Code Success Story
00:39 Meet Luis Pereira: The Mind Behind AudioPen
01:40 The Journey to Building AudioPen
02:50 Building the MVP in 12 Hours
04:10 Launching AudioPen and Gaining Traction
08:48 Marketing Strategies and Customer Engagement
09:41 Current Status and Future Plans
10:40 Conclusion and Final Thoughts
#buildinpublic #indiehackers #solopreneur #softwareasaservice
The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E336: The Google Algorithm Leak may not contain the weights of the ranking factors that were revealed, but we can discern them from SEO experiments.
Here are three popular SEO Experiments from SEO Sherpa (https://seosherpa.com/seo-experiments/).
1. Link Echoes: How Backlinks Work Even After They Are Removed.
2. The Industry Got It Wrong. Mobilegeddon Was Huge.
3. Click-Through-Rate Affects Organic Rankings (And How to Use That to Your Advantage).
00:00 Introduction to SEO Experiments
03:36 Link Echoes: The Power of Backlinks
08:40 Mobilegeddon: The Industry Got It Wrong
12:07 Click Volume Experiment: The Impact of Clicks on Rankings
16:35 Conclusion and Final Thoughts
#seo #searchengineoptimization #digitalmarketing #entrepreneurship

E335: How to move forward after the May 2024 Google Algorithm Leak, the biggest Google leak of all time.
Here's how to do SEO with everything we now know.
Tools and methods recommended in this episode:
Boostbenchmark.com Featured.com Stunts that increase brand and get backlinks. Example: Score from Neon Money Club. 21 SEO experiments from SEOsherpa.com My position on doing against-the-rules SEO. Increasing SERP CTR with hyper-targeting, dividers like "|", extra call to actions, and brand names in the page title. #seo #searchengineoptimization #digitalmarketing

E334: I share some of my favorite ways to get press for a tech product.
These are methods I've done myself.
They include:
Press releases. Featured and Connectively (HARO). Outbound journalist outreach for sensational stories. Manipulation. Reddit. Product Hunt. BetaList. 4chan. Stunts. SEO. 0:00 Overview
1:12 Press Releases
3:43 Featured and Inbound
5:31 Going Viral with Journalists
6:53 Dark PR Tactics
9:26 Launch Strategies
12:07 Final Thoughts
#startups #saas #digitalmarketing #ycombinator
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E333: How to grow fast on TwitterX in 2024.
32 pieces of very actionable advice on how to get rapid growth in your niche on X/Twitter.
Advice is from Natia Kurdadze. Read her original post here: https://x.com/natiakourdadze/status/1794777652257075307
0:00 Consistency on Sunday
0:40 Today's Topic: Growing on TwitterX
1:32 Natia Kurdadze's 32 Tips for TwitterX Growth
2:20 Boosting Engagement and Visibility
3:44 Algorithm Training
5:15 Content Creation and Maximizing Reach
7:06 Conclusion
#twitter #twitterx #socialmediamarketing #digitalmarketing
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/