399 avsnitt

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

The Extraordinary Business Book Club Alison Jones

    • Näringsliv

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

    Episode 414 - CEO Secrets with Dougal Shaw

    Episode 414 - CEO Secrets with Dougal Shaw

    Journalism is changing, which means journalists have to change too. And a great example of this is the way that BBC reporter Dougal Shaw has reinvented his own role from pure video journalism, transforming what started as corridor conversations with business leaders who happened to be visiting the BBC into a high-profile series that runs on rolling news channels, on social media, in radio and podcast formats, and now as a book.
    It's a story of intrapreneurship, which is fitting for a series that draws out lessons in both entrepreneurship and corporate leadership from visionary leaders who are often willing to be more vulnerable away from the finance and figures that are the focus of their more traditional BBC interviews. From the power of storytelling to the psychology of interviewing, there's lots of great stuff here for business book writers, and there's pure gold from Dougal's own experience of breaking down the book into writable parts and discovering the interconnections and patterns in the material. 
    Not only CEO secrets, but journalistic and writing secrets too. You're welcome. 

    • 39 min
    Episode 413 - The Neurodiversity Edge with Maureen Dunne

    Episode 413 - The Neurodiversity Edge with Maureen Dunne

    'This is the moment to embrace authentic neurodiversity inclusion as a core organizational value. It isn't the whole solution to anything, but it is part of the solution to nearly everything.'
    As we hurtle towards the workplace of the future, where human and machine intelligence will interplay in ways we can't yet fully imagine, one thing is clear: standard modes of thinking are becoming less valuable to organizations as algorithms become ever more efficient at replicating them. Nonlinear thinking, hyper focus, intuitive leaps and the ability to tolerate social discomfort and resist groupthink - attributes that have until now been under-valued and under-employed - will become more valuable as complements to AI. And that means that neurodivergent people will become ever more valuable within organizations.
    That's the argument of Dr Maureen Dunne, cognitive scientist, neurodiversity expert and member of the neurodiversity community herself, and it's also the topic of her new book. As well as making this case, she also shares her own neurodivergent approach to writing: an interdisciplinary, visuospatial 'conceptual synaethesia'.
    A rich and extraordinary conversation, at every level.

    • 32 min
    Episode 412 - Success Frames with Rob Hatch

    Episode 412 - Success Frames with Rob Hatch

    'We can't really understand what failure teaches us until we achieve success after failure. So it's the success actually, that is more instructive.'
    If you're navigating business or personal growth challenges, this episode could be a game-changer.
    Rob Hatch challenges the widely accepted narrative that failure is our greatest teacher. Instead, he argues, the most useful lessons come from our successes. Instead of studying what to avoid, let's try to better understand what to repeat.
    If you're curious about the underlying forces that drive success, or if repeated advice about learning from failures doesn't resonate with you, this fresh perspectives on 'learning from success', together with his simple, practical ideas for how to start, might be just what you need.

    • 35 min
    Episode 411 - How to get on podcasts with Michelle Glogovac

    Episode 411 - How to get on podcasts with Michelle Glogovac

    At this risk of going a bit meta, this is a brilliant conversation podcast about how brilliant podcast conversations are…
    Michelle Glogovac is an author and host of the My Simplified Life podcast, and a frequent guest on other podcasts. She’s passionate about the special, intimate connection that podcasts create between authors and their readers, and the triple win of a good conversation: great content for the host, great marketing for the guest, great insights for the listener.
    If you’re sitting there waiting to be asked to be a guest on a podcast, then that stops today: discover exactly how to pitch yourself effectively to your perfect podcast host. And if you’re thinking about hosting a podcast of your own, then this is just pure gold.

    • 36 min
    Episode 410 - The ethics of business & writing

    Episode 410 - The ethics of business & writing

    ‘That last pillar before you go make your decision: is it ethical? What's the effect it's going to have? The feedback I've got from a lot of people was, oh, I never really thought about that.’
    While ethics has become more talked-about in business, it might not be something you’ve considered as a factor in your business writing. But you should.
    In this Best Bits episode, I draw together insights from a wide range of recent guests that show how the moral position you take – in work and life – informs your writing, and the impact that has on both your reader and yourself.
    Nothing heavy and duty-bound here, just a joyful, thoughtful exploration of how we can write and work in a way that benefits the world, those around us, and ourselves.
    Hear from:
    Corey Keyes on the opposite of languishing; Alison Taylor on why business ethics matter to all of us; David McQueen on being braver about decision-making; Lucy Adams on why HR is about allowing people to flourish rather than being responsible for them doing so; David Roche on the obligations we have to our leaders; Louise Brogan on taking an ethical, human approach to social media; Meredith Norwich on why publishing is an industry full of principled people.

    • 29 min
    Episode 409 - First-Time CEO with David Roche

    Episode 409 - First-Time CEO with David Roche

    ‘So they go, “Hang on, I've got to look confident… I have to have all the answers,” which is the worst place to come from.’
    Becoming a first-time CEO is a lonely experience, and David Roche (who’s got that particular t-shirt himself) believes every new CEO should be assigned a coach and mentor, because if we expect our leaders to have all the answers, we’re setting them - and ourselves - up for failure in a complex, fast-moving, uncertain world. 
    David has been involved in the book trade for many years, but that didn’t insulate him from the hard work of authorship, including the paranoia of wondering if his draft was ‘good enough’… 
    Merging the personal with the professional, and storytelling with business strategy, this is an episode that offers coaching insights and writing wisdom – and which will be particularly interesting if you’re aiming for or already seated in the CEO's chair, or writing for those sitting in it. 

    • 35 min

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