The Business Strategist Adam Strong

How would you like to create your own board of trusted advisors or get onto other boards? 
This week’s show we have Callum Laing, an experienced entrepreneur, Founder and Best selling author. We discuss the importance of creating and joining boards of directors. He highlights the gaps in the current board system and the misconceptions surrounding board certifications. Callum emphasises the benefits of sitting on a board, including the opportunity to connect with smart individuals, gain industry insights, and enhance credibility. He emphasises the importance of having a strong why for pursuing board positions and highlights the value of connections, knowledge, profile, adding value, and leveraging opportunities.

[Join our masterclass] Learn how to scale your business in 5-7 days without feeling overwhelmed. Click here for more details: https://www.linkedin.com/events/howtoscaleyourbusinessin5-7days7194053825534562304

Takeaways

Board certifications are often irrelevant and unnecessary for most companies, and the focus should be on adding value.

Sitting on a board provides the opportunity to connect with smart individuals, gain industry insights, and build credibility

Leveraging board positions can lead to bigger and more lucrative opportunities

Setting up a board of advisors can be done for free and can provide valuable experience

Updating your profile with board experience can lead to more opportunities


Chapters
00:00
Introduction and Background of Callum Lang
03:45
Creating and Joining Boards: Filling Gaps in Leadership and Small Businesses
11:42
Debunking Myths: Certifications and Best Practices in Board Membership
25:20
Promoting Diversity in Boardrooms: Challenges and Opportunities
26:42
Recognising Overlooked Points
28:52
The Power of Creating Your Own Board
29:43
Interest in Getting on Boards
35:56
The Value of Being a Foreigner on a Board
40:06
Compensation for Board Positions
44:43
Leveraging Board Experience
47:32
Tying Compensation to Results
50:55
The Veblen Director Program and Boardroom Blueprint
53:08
Outro business strategist.mp3
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Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com
ABOUT THE GUEST
LinkedIn: https://www.linkedin.com/in/callumlaing/
X: https://x.com/laingcallum
YouTube: https://www.youtube.com/@CallumLaing
Book: Boardroom Blueprint: Boost your career with a board seat in 60 days:
https://bit.ly/BB-dbook
Or the audio version: https://bit.ly/BB-AudioYT
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
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Does your business just depend on referrals and word of mouth marketing for lead generation?

In this episode, Adam Strong discusses the importance of lead generation and how to create a lead magnet. He outlines a five-step process for creating a lead magnet, including identifying the target market, understanding their problems and fears, recognising obstacles, determining the quick win or transformation, and choosing the appropriate lead magnet. Adam emphasises the need to focus on delivering value and solving the target market's specific challenges. 

[Join our free masterclass] Learn how to scale your business in 5-7 days without feeling overwhelmed. Click here for more details:
Takeaways

How to create a reliable source of lead generation

What is a lead magnet and how is it used

How to create a lead magnet in 5 easy steps 

Focus on delivering value and solving your target market's specific challenges.

Lead magnets are marketing assets that can help increase a companies valuation 


Chapters

00:00 Introduction: Lead Generation and Marketing Assets
02:25 Defining a Lead Magnet and Its Purpose
04:21 Step 2: Understanding Problems, Challenges, and Fears
08:43 Step 4: Determining the Quick Win or Transformation
09:40 Step 5: Choosing the Right Lead Magnet
12:06 Webinar Announcement: Scaling a Business

🙏 How To Support The Business Strategist 🎙️


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Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

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Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you get anxiety when it comes to recruitment and attracting top talent? 

This week's guest is Roberta Matuson, the talent maximizer who is a leadership expert and author. We discuss the correlation between leadership in large and small businesses, the importance of managing relationships in the workplace, strategies for attracting and retaining top talent, and the impact of investing in employee development on revenue growth. 
Roberta provides advice for CEOs and founders who experience anxiety around recruitment and shares strategies for cutting hiring times in half. She also discusses the red flags to look out for when hiring and emphasises the value of using networks and employee referral programs. 
In this conversation, Adam seeks advice from Roberta on mentoring a team member for a leadership role and attracting top candidates to his company. They discuss the importance of clearly defining the traits and expectations of a leader, offering trial periods or acting roles, and providing coaching support. 
Learn how to scale your business by joining our waitlist here for early access to our next cohort for the game changers inner circle programme: https://bit.ly/business-mastermind-waitlist

Takeaways

Leadership is important in both large and small businesses, and there are lessons that can be learned from both.

Managing relationships with employees and developing strong connections is crucial for attracting and retaining top talent.

Investing in employee development can lead to reduced turnover and significant revenue growth.

CEOs and founders should seek expert help and strategies to overcome anxiety and improve their recruitment and talent management processes.

Red flags to watch out for during the hiring process include inconsistencies in the candidate's story and lack of connections or recommendations on LinkedIn. People work for people, not just companies


Chapters

00:00 Introduction and Overview
03:18 Leadership in Large and Small Businesses
05:25 Attracting and Retaining Top Talent
08:58 Investing in Employee Development for Revenue Growth
12:24 Strategies for Cutting Hiring Times in Half
21:34 Using Networks and Employee Referral Programs
23:28 Mentoring for Leadership
32:42 Attracting Top Candidates
35:11 Addressing Employee Turnover
39:36 The Importance of Clear Expectations

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Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE GUEST 
LinkedIn
X
Facebook
The newly released third edition of Suddenly in Charge: Managing Up, Managing Down, Succeeding All Around.
Listeners, who download this book, and send a screenshot to me at Roberta@matusonconsulting.com and write Udemy in the subject line, will receive an opportunity to take my Udemy course on Strategies for Managing Different Workplace Personalities for FREE ($199 value).

ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
Learn more about your ad choices. Visit megaphone.fm/adchoices

What's the Secret Formula for Explosive Growth in Your Business?
In this conversation, Adam Strong interviews Greg Wilkes, a business coach for the construction industry. They discuss Greg's background in construction and how he developed a methodology to help construction businesses grow. They also talk about the mindset challenges faced by construction business owners, the importance of getting off the tools and working on the business, and the similarities between the construction and professional services industries.
Greg shares his five-step process for business growth and discusses the opportunities that can arise during economic downturns. They also touch on the concept of pattern interrupt in marketing outreach. In this conversation, Greg Wilkes and Adam Strong discuss various topics related to marketing and growing a business.
They touch on the effectiveness of old-school marketing methods, the importance of a comprehensive marketing strategy, and the role of social media in business growth. They also discuss the difference between growth and scaling, and the key factors to consider when evaluating a business's growth stage.
Learn how to scale your business by joining our waitlist here for early access to our next cohort for the game changers inner circle programme: https://bit.ly/business-mastermind-waitlist
Key Takeaways

1) Getting off the tools and working on the business is crucial for long-term success and growth.
2) Learn about the five-step process for business growth
3) How to use pattern interrupt which can be an effective strategy in marketing outreach, using personalised messages and specific references to catch the attention of potential clients.
4) Gain insights on a comprehensive marketing strategy should include a mix of old-school and new-school methods for building leads
5) Creating a unique value proposition and tailoring it to individual clients can improve conversion rates
Chapters

00:00 Introduction and Background
08:43 Mindset Challenges in the Construction Industry
15:39 Similarities Between Construction and Professional Services
30:02 The Power of Social Media for Business Growth
37:39 Crafting a Compelling Value Proposition
42:59 Outro business strategist.mp3
🙏 How To Support The Business Strategist 🎙️


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Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

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Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com
ABOUT THE GUEST
Live Event: https://developcoaching.co.uk/5-steps-to-5-million-navigation/
Free e-Book: https://www.developcoaching.co.uk/download-book/
ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have the aspirations to scale but not sure where to start? take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn the five pitfalls before scaling a business 

In this conversation, Adam Strong discusses when to scale a business and the common pitfalls to avoid. He emphasises the importance of revenue and suggests looking for ways to improve revenue streams, such as monthly recurring revenue and affiliate marketing. He also talks about the need to productise and diversify offerings to attract a wider audience. Strong highlights the significance of mindset and thinking like a seven or eight-figure business owner. He advises understanding the capacity of the business and finding ways to increase it. Lastly, he emphasises the importance of creating a strong company culture.

Learn how to scale your business by joining our waitlist here for early access to our next cohort for the game changers inner circle programme: https://bit.ly/business-mastermind-waitlist

Takeaways


Focus on improving revenue streams, such as monthly recurring revenue and affiliate marketing.

Productise and diversify offerings to attract a wider audience.

Develop a mindset of a seven or eight-figure business owner to effectively implement scaling strategies.

Understand the capacity of the business and find ways to increase it.

Create a strong company culture to support business growth.


Chapters

00:00 Introduction
05:07 Improving Revenue Streams
10:54 Developing the Mindset of a Seven or Eight-Figure Business Owner
15:39 Understanding and Increasing Business Capacity

🙏 How To Support The Business Strategist 🎙️


Subscribe, listen and leave a review on 👉 Apple, Spotify


Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network


Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
Learn more about your ad choices. Visit megaphone.fm/adchoices

When should you scale or grow your business?

This conversation explores the difference between growing and scaling a business. Growing a business focuses on increasing revenue and taking on more clients or customers, while scaling a business focuses on increasing revenue and profit simultaneously. Scaling involves finding ways to increase operational efficiency and streamline processes. The key to scaling is identifying the area of the business that needs scaling and implementing a framework or system to support it. Timing is crucial when it comes to scaling a business, and seeking advice from those who have successfully scaled their businesses can be helpful.
Learn how to scale your business by joining our waitlist here for early access to our next cohort for the game changers inner circle programme: https://bit.ly/business-mastermind-waitlist

Takeaways

Growing a business involves increasing revenue and taking on more clients or customers.

Scaling a business involves increasing revenue and profit simultaneously.

To scale a business, identify the area that needs scaling and implement a framework or system to support it.

Timing is crucial when it comes to scaling a business.

Seeking advice from those who have successfully scaled their businesses can be helpful.


Chapters

00:00 Understanding the Difference Between Growing and Scaling a Business
02:59 The Challenges of Growing a Business and the Importance of Resources
04:50 The Key Questions to Ask When Considering Scaling a Business
08:23 Examples of Scaling a Business and Increasing Operational Efficiency
09:48 The Role of Mindset in Scaling a Business
13:42 Identifying the Area of the Business That Needs Scaling and Investing in It
21:08 Outro business strategist.mp3

🙏 How To Support The Business Strategist 🎙️


Subscribe, listen and leave a review on 👉 Apple, Spotify


Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network


Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong
Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
Learn more about your ad choices. Visit megaphone.fm/adchoices