The Influencer Marketing Podcast Paiame Shalalvand

In this episode, we dive into the world of Snapchat with experts Hope and Collin. We discuss the authenticity of Snap creators and how the platform's unique design fosters natural engagement. As an untapped marketing channel with low competition and lower prices, Snapchat offers significant opportunities for brands. We'll cover how to get started with Snap creators and why Snapchat stands out from other social platforms. Join us to explore how Snapchat can be a game-changer in your marketing strategy.

In this episode, we dive into the fascinating evolution of virtual influencers with Fedja, founder of an agency and DTC brands. We explore the increasing role of AI in the influencer space and whether these virtual personas can build trust comparable to human influencers. Fedja shares insights into how brands can collaborate with virtual influencers, detailing the booking process, costs, and the strategic advantages they offer. We also discuss the saturation of user-generated content (UGC) in marketing, how scripted content is losing its appeal, and why AI might dominate this space soon. Additionally, Fedja explains the concept of niche AI influencers tailored for specific markets and the volume game of combining UGC with paid advertising. Join us to uncover how AI is reshaping influencer marketing.

Join Kathy and Andy on our latest podcast episode as they share their expertise in the German market and the ins and outs of influencer marketing within the region. With backgrounds in various direct-to-consumer brands, they offer valuable insights for brands considering expanding into new markets like Germany. This episode covers key considerations for influencer marketing and social media strategies, emphasizing the importance of adapting to local preferences and leveraging platforms like TikTok alongside traditional channels. Whether you're planning to enter the German market or refine your influencer marketing tactics, Kathy and Andy's experiences provide a roadmap for success.

In this episode, Andreea Moise talks about how to use a pricing table. This table is a spreadsheet that helps brands figure out how much to pay influencers. It makes sure brands don't spend too much and stay on budget. This tool also helps the team and employees make decisions without always asking for permission. They just need to follow the table's guide. After the episode, you can find this pricing table on LinkedIn. Make sure to follow Andreea Moise and Paiame Shalalvand on LinkedIn to get it.

Explore the world of YouTube, where not only comedians but all creators find a home for engaging content that goes beyond the brief entertainment found on TikTok. This episode discusses why YouTube stands out as a platform for real influence and how to tell if YouTubers truly connect with their audience.

In this episode, we delve into the implications of Universal Music's decision to remove their catalog from TikTok, examining the platform's role in music marketing rather than monetization. We discuss the critical need for creators to diversify their business models to avoid over-reliance on social media platforms like Instagram and TikTok. Additionally, we explore potential outcomes if Universal's music does not return to TikTok, highlighting the significance of nurturing relationships with talent and agent managers. The conversation also covers strategies for brands looking to effectively utilize TikTok for their marketing efforts.