The Insurance Zone The Referral Kings

 Your ads are annoying your future customers

Are you tired of spending more and more on ads and you seem to get less and less results, don’t worry its not your fault, there is worldwide change happens right now which is probably the best news as a business you will every have - My name is Steve Goodall and let's talk about ads

Ads were so easy, engaging picture, clever punchy call to in front of the right audience and bingo. Got a lead….

Let me ask you a question:

If your company receive 27 calls today saying please stop sending me emails, or maybe stop targeting me with ads? What would happen -  would you ignore it? Of course not, something is up.

Right now 27% of your future customer in the US are actively blocking your attempts at getting your ads in front of them.

Does that mean they don’t want your product? Of course not. They are telling you they don’t need to be sold to

Now content marketing is growing around 16% on a predicted growth

Add to that that 60% of consumers what to do research before they are ready to buy

If 27% of your potential customers are blocking your ads and 60% what to do research before they buy

Guess what they are telling you?

Help us!

Lok at video sites like youtube, littered with how to, and advise, the consumer wants to be informed. 

The beauty with this approach is you are no longer having to sell, provide the consumer with the right value and help, and they are pre-sold.

Now with 80% of the traffic expected to be video traffic, again your customer is telling you they want to watch the value…

So 


Take at least a portion of your ad revenue and invest it into producing content
60% of customer want to be informed before they buy
80% of internet traffic is video - listen to them the video is the platform

While ads can still be effective, this is not what the audience online is telling you, the message is loud and clear.

Bonus tips, don't want to make videos yourself? - try a place like Fiverr where you can get contracted spokespeople for your company to read your video script for you.

This is going to put you ahead of the curve. 

 Connect with us on:
TheReferralkings.com
facebook.com/THEREFERRALKINGS
Join our new Facebook Group
https://www.facebook.com/groups/insurancezone
Steve: https://www.linkedin.com/in/stevegoodallconsulting/ 

The Insurance Zone is produced by SCKProductions.com part of The Goodall Group Inc.

3 simple ways agents can dominate on social media.
Here is a hint - it isn't trying to sell more insurance!
Social media has a magic key you need to use to make it work.

So, how could you run your agency 24 hours a day? Days a week 365 days a year. The way to do this is through integration on today's podcast. About how to put integration into your agency today.
Recover why integration is so vital and automation is important for any agency to succeed. We often use the example would you pay a company $15 an hour. Send 10 emails every hour of course the answer would be. However when you have your stuff mainly concentrating on sending emails that's exactly what you're paying by alternating email? Text messaging. And other Market in the areas you can free yourself up to do what they do best I'm not being on the phone and closing you prospect.
Connect with us on:
TheReferralkings.com
facebook.com/THEREFERRALKINGS
Join our new Facebook Group
https://www.facebook.com/groups/insurancezone
Steve: https://www.linkedin.com/in/stevegoodallconsulting/
Chris: https://www.linkedin.com/in/chrisburkettwa/

Free Referral Training with live webinars, catch our next one now.
TheReferralkings.com/go

This week we talked about cyber-security and how Agencies need to start familiarizing themselves with the dangers. All of The security breaches that have happened recently to major companies. With it being in the mind of many consumers. Especially with the recent Marriott Breach of nearly 500 million Uses details. We talked about how agencies can use this as an opportunity to increase that position as a trusted advisor to that clients.
Select All
We also talked about constant overlooked issues that might exist in our own agencies when we're taking customers details. and using simple program such as Notepad. to initially store details that will late to put into a secure system.
And how we can avoid potential data breaches. In our own agencies.

Connect with us on:
TheReferralkings.com
facebook.com/THEREFERRALKINGS
Join our new Facebook Group
https://www.facebook.com/groups/insurancezone
Steve: https://www.linkedin.com/in/stevegoodallconsulting/
Chris: https://www.linkedin.com/in/chrisburkettwa/

Free Referral Training with live webinars, catch our next one now.
TheReferralkings.com/go

Does your homeowners policy cover an injury to the clown that you hired for a party at your house, when he falls off the roof and breaks his arm? Well...does it?! Listen as The Referral Kings talk about fun ways to get your staff to dig deeper into the policy jackets to know what your policies ACTUALLY cover!
Connect with us on:
TheReferralkings.com
facebook.com/THEREFERRALKINGS
Join our new Facebook Group
https://www.facebook.com/groups/insurancezone
Steve: https://www.linkedin.com/in/stevegoodallconsulting/
Chris: https://www.linkedin.com/in/chrisburkettwa/
ATTENTION AGENTS:
Want to get out of debt fast? We will show you for free, a free personalized consultation with our resident expert Chris Burkett
Go here now and book a time that works for you.
https://agencyelite.youcanbook.me

How's THAT for a title?? So many agency owners think that if they provide their staff with motivational videos, or recordings, or quotes...that's going to suddenly translate into sales - WRONG! Listen as The Referral Kings talk about what is REALLY needed to BACK UP that motivation!
Connect with us on:
TheReferralkings.com
facebook.com/THEREFERRALKINGS
Join our new Facebook Group
https://www.facebook.com/groups/insurancezone
Steve: https://www.linkedin.com/in/stevegoodallconsulting/
Chris: https://www.linkedin.com/in/chrisburkettwa/
ATTENTION AGENTS:
Want to get out of debt fast? We will show you for free, a free personalized consultation with our resident expert Chris Burkett
Go here now and book a time that works for you.
https://agencyelite.youcanbook.me