The Louis and Kyle Show Louis Shulman

Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University.
In this episode, we discuss:
00:04:41 - Transitioning from Freelancer to Entrepreneur
00:09:25 - The Complexities of Scaling a Service Business
00:11:57 - Building Relationships with Clients
00:16:59 - Building Credibility in B2B Tech
00:19:31 - Importance of Brand Marketing in High Consideration SaaS
00:24:59 - The Future of Freelance Writing
00:27:39 - Pricing Strategies
00:33:02 - The Impact of Having a Following for B2B marketing
00:35:32 - Hiring a Project Manager
Connect with Joe:
* LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/
Check out Sharp Pen Media
* Website: https://www.sharppenmedia.com/


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

Matheus is the Co-founder and CEO of Tint, an insurance startup on a mission to empower any company to embed insurance into its product.
Tint is a Y Combinator-backed startup that provides a no-code platform, compliance services, and capital/capacity for innovative insurance solutions.
Previously, Matheus held senior leadership roles at Turo, studied at Harvard Business School, and participated in Y Combinator.
In this episode, we discuss:
🚀 Matheus's experience with Y Combinator (YC)
💡 The opportunity in embedded insurance
🏠 The benefits and challenges of remote work
🛡️ Creating Embedded Protection Products
🔭 Taking a long-term vision when approaching entrepreneurship
🎢 The ups and downs of the entrepreneurial journey
🌟 Much more
Chapters:
00:05:59 - The Benefits of Y Combinator
00:11:39 - The Difference between Insurance and Assurance
00:15:24 - Embedding Insurance into Business Models
00:19:03 - Motivating and Training Talent
00:21:07 - The Benefits of Remote Work
00:23:01 - The Value of Business School
00:24:53 - The Most Fun Part of Business
00:26:42 - Lessons from Scaling a Team
00:28:31 - Other Exciting Opportunities
Connect with Matheus:
* LinkedIn: linkedin.com/in/mriolfi/
* Twitter: twitter.com/mriolfi
Check out Tint
* Website: tint.ai
* Twitter: twitter.com/heytint
* LinkedIn: linkedin.com/company/heytint


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time.
For the last decade, Brennan Dunn has been building "email-first" businesses.
Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.
In this episode, we discuss:
📚 Brennan's New Book, The Art of Delivering the Right Email at the Right Time
🎯 The Power of Personalized Marketing
💬 High-Touch Sales Strategies
📧 The Importance of Owned Distribution Channels
⭐️ Much More
Chapters:
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00:00:00 - Launching "The Art of Delivering the Right Email at the Right Time"
00:02:20 - Growing a Personal Brand
00:04:45 - Growing an Organic SEO Strategy
00:06:06 - Running a SaaS into the Ground
00:12:14 - Different Sub-Niches for Selling Digital Products
00:14:58 - Acquiring Marketing Skills
00:18:00 - Selling Info Products and the Newsletter Bubble
00:21:45 - The Future of YouTube Influencers and Online Courses
00:24:09 - The Importance of Owning Distribution Channels
00:28:32 - Reaping the Benefits of High-Touch Sales
00:29:40 - Increasing Conversion Rates through Personalization
00:35:44 - Increasing Value per Subscriber
00:37:58 - Obtaining Customer Information through Surveys
00:40:14 - Preventing Misfiring Automations
00:41:18 - Personalization and Data Usage
00:42:42 - Utilizing Zero Party Data
Connect with Brennan:
* LinkedIn: linkedin.com/in/brennandunn
* Brennan's Company: rightmessage.com
* Twitter: twitter.com/brennandunn
* YouTube: youtube.com/channel/UCZMv2IDR8bVOLJEVok4BlkA
* Podcast: podcasts.apple.com/us/podcast/freelanceanswers-by-brennan-dunn
* Book: amazon.com/This-Personal-Delivering-Right-Email-ebook/dp/B0BSL3JLHD/
Resources Mentioned
* Barnes & Noble: barnesandnoble.com
* Optimizely: optimizely.com
* ConvertKit: convertkit.com
* Hacker News: news.ycombinator.com
* Teachable: teachable.com
* Ankur Nagpal: linkedin.com/in/ankurnagpal
* Justin Welch: justinwelsh.me/the-operating-system-grow-monetize-your-linkedin
* Amy Hoy: twitter.com/amyhoy
* Nathan Barry: nathanbarry.com
* Ogilvy: ogilvy.com
* Dickie Bush: twitter.com/dickiebush
* Pat Flynn: patflynn.com
* Dan Go: dango.co


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

Kyle Mau is the founder of HireUA and a partner in Selo Olive.
HireUA helps American companies tap into Ukrainian talent. Selo Olive is a luxury Croatian Olive Oil brand, with more than 10,000 bottles sold.
Originally from California, Kyle made a bold move at the age of 24 to leave corporate engineering and move to Eastern Europe as a digital entrepreneur.
Prior to HireUA, Kyle was a popular blogger, reaching over 10 million readers.
In this episode, we discuss:
💡 The Talent Pool in Eastern Europe and Ukraine
📈 Tips For Rapid Business Growth
🌱 The Rise of Anti-Seed Oil Movement
🏙️ Hiring Tips for Small Business Owners
🌟 Much more!
Chapters:
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00:00:00 - The Talent Pool in Eastern Europe and Ukraine
00:05:53 - The affordability of living abroad (especially in Wroclaw)
00:08:36 - Business Skills Learned From Being A Pickup Artist
00:11:29 - The Manosphere and Red Pill Universe
00:17:10 - The Expansion into Eastern Europe
00:25:52 - Scaling a Paid Acquisition Channel
00:28:50 - Bottling Olive Oil
00:31:58 - The Rise of the Anti-Seed Oil Movement
00:35:01 - Building an Email List and Long-term Plans
00:38:02 - Challenges in the Ukrainian job market
00:43:37 - The Accessibility of Capital Cities
00:46:29 - Hiring Tips for Small Businesses
Connect with Kyle:
→Website: kylemau.com
→LinkedIn: linkedin.com/in/maukyle
→Twitter: twitter.com/KyleMau
→Website: hire-ua.com
→LinkedIn: linkedin.com/company/hireua
→Twitter: twitter.com/HireUA
→Youtube: https://www.youtube.com/@hireua


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

Andrew Moses is the host of the "Everybody Pulls The Tarp" podcast, having interviewed over 175 top performers, spanning Olympians, pro athletes, TV stars, CEOs, and more.
He also is Vice President at MorganFranklin, where he aids finance, technology, and business leaders in navigating complex transformational challenges.
Additionally, he co-founded Autism Speaks U, a national initiative that raised over $7 million and engaged students from universities and colleges across 25+ states in advocacy, awareness, and fundraising.
In this episode, we discuss:
🏋️‍♂️ Lessons from athletes, artists and musicians
🔄 The Role of Adversity in Success
🌅 Keeping Things in Perspective
💡 The Tarp Pulling Moment
🎨 The Art of Interviewing
🌟 Much more
Chapters:
00:00:00 - Andrew's Current Projects
00:03:09 - The Value of Menial Tasks in High-Ranking Positions
00:06:11 - The Tarp Pulling Moment
00:09:10 - Curiosity and Connection in Podcasting
00:12:05 - Intrinsic Motivation and Consistency
00:15:07 - Setting Internal Goals & Consolidation Breaks
00:17:59 - Learning how to learn effectively
00:20:50 - Keeping Things in Perspective
00:23:59 - The Role of Adversity in Success
00:27:03 - Manny's Journey to Becoming a Coach
00:29:57 - Capturing the Raw Energy of the Come-Up
00:32:44 - Trusting Your Own Taste
00:35:31 - The Art of Interviewing
00:38:34 - Lessons from Artists and Musicians
00:41:48 - Lessons from Athletes
00:44:43 - A Student's Impact
Connect with Andrew:
→ LinkedIn: https://www.linkedin.com/in/andrewhmoses/
→ Website: https://www.everybodypullsthetarp.com/
→ Twitter: https://twitter.com/andrewhmoses
→ Instagram: https://www.instagram.com/andrewmoses123/
→ Spotify: https://tr.ee/tUxZ9wEPuv
→ Apple Podcast:


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

Andre Haykal Jr is the co-founder of Client Ascension and ListKit.
At Client Ascension, the goal is to build the #1 coaching program & community for agency owners. Andre has helped countless businesses achieve their goals by improving their marketing strategies and internal operations.
In this episode, we discuss:
🎯 Investing in Coaches and Accelerating Progress
🌍 Hiring Talent from Lebanon
📖 The Bible as the Original Self-Help Book
📊 The Importance of Diversifying Traffic Sources
💪 The Importance of Craft and Fitness
🔄 A Different Approach to SaaS Sales
🌟 Much more
Chapters:
00:00:00 - Current Projects & Ventures
00:03:36 - The Potential of ListKit and Cold Email
00:11:05 - Investing in Coaches and Accelerating Timelines
00:14:45 - Finding Inspiration from Entrepreneurs
00:18:14 - A Different Approach to SaaS Sales
00:25:44 - The Bible as the original self-help book
00:29:48 - Accountability and Responsibility in Client Ascension
00:33:18 - The Benefits of Podcasting
00:37:07 - Implementing Student Success Coaches for Client Ascension
00:40:58 - Hiring Talent from Lebanon
00:44:42 - Takeaways from Bailey Bolton's Episode
00:48:28 - The Importance of Diversifying Traffic Sources
00:52:28 - The importance of craft and fitness in entrepreneurship
00:56:03 - Importance of People and Inputs Over Outputs
00:59:55 - An Inspiring Role Model for Entrepreneurs
Connect with Andre:
→Website: andrehaykaljr.com
→LinkedIn: linkedin.com/in/andrehaykaljr
→Twitter: twitter.com/andrehaykaljr
→Youtube: youtube.com/@andrehaykaljr
→ Andre’s Podcast: https://www.youtube.com/@sticktalkpodcast


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com