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The MADness Podcast Team MADness
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The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins.
Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families.
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Episode #3: XCL-ing in the MADness game
Irene Chung, Group Chief Commercial Officer at XCL Education, talks about MAD strategies, the power of authentic storytelling, working in a strategic role across 19 schools and the value of CRM (amongst many other things) as she joins James and Nik in the studio.
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Episode #2: Tackling the new Rugby
We chat with Anne Dickinson (Director of Marketing and Admissions, Rugby School Japan) about attracting families to a totally new international school, how you explain that Rugby School is more than a school for rugby, and the changing expat demographics in Japan.
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Episode #1: CXey and I Know It
We chat with Jason Hoppner (Director of Operations, German European School Singapore) about his journey into the international school sector, and get his take on everything from CX strategies to the current market dynamics in Singapore.
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The Preview Episode
James and Nik take to the virtual studio for the preview edition of The MADness Podcast. With a full roster of guests already lined up for Season One, they discuss who's who and some of the key themes already emerging as excitement builds for Episode One.