23 avsnitt

The Ogilvy Podcast focuses on the topics driving cultural shifts and business changes. We explore everything from the future of work in an automated society to the role of patterns in helping humans make meaningful connections.

Subscribe on:
iTunes: https://itunes.apple.com/us/podcast/ogilvy-on/id1213529782?mt=2
Soundcloud: https://soundcloud.com/theogilvypodcast

The Ogilvy Podcast The Ogilvy Podcast

    • Näringsliv
    • 5.0 • 1 betyg

The Ogilvy Podcast focuses on the topics driving cultural shifts and business changes. We explore everything from the future of work in an automated society to the role of patterns in helping humans make meaningful connections.

Subscribe on:
iTunes: https://itunes.apple.com/us/podcast/ogilvy-on/id1213529782?mt=2
Soundcloud: https://soundcloud.com/theogilvypodcast

    Fake News: Sorting Fact from Fiction

    Fake News: Sorting Fact from Fiction

    In this episode of the Ogilvy Podcast, we're joined by Iain Bundred, Managing Driector for PR and Influence at Ogilvy in EMEA (Europe, the Middle East and Africa), who has a lot to say on the subject of fake news—starting with his disdain for the term itself. Learn the difference between "disinformation" and "misinformation," how to analyze whether a something is true or not, and so much more!

    • 39 min
    The Pursuit of Insight

    The Pursuit of Insight

    What is your data worth? By itself, probably not much. Add in some analytics and it becomes more valuable. But to get the most from your data, you have to ask the right questions at the right time and apply perspective and maybe a little patience to glean insights that can truly become transformative to your business. In this edition of the Ogilvy Podcast, we talk with Richard El-Hachem, Head of Knowledge and Intelligence in the Middle East/North Africa for Memac Ogilvy. Richard has spent his career in pursuit of insights. Listen along as he shares the fruits of his labor.

    • 40 min
    A History of Women in Advertising

    A History of Women in Advertising

    In this special edition of the Ogilvy Podcast, we replay a conversation with writer Lynn Biederstadt who retired this month after a decades-long career in the advertising industry. Lynn provides a personal and provocative look at the experience of being a women in the male-dominated world of advertising. From pill box hats to working on “women’s brands” to seeing a new generation of leaders emerge, we discuss what has—and hasn’t—changed since the glory days of Madison Avenue.

    • 19 min
    Pestilence, War, Famine, And Death: Crisis Management In The Era Of The Apocalypse

    Pestilence, War, Famine, And Death: Crisis Management In The Era Of The Apocalypse

    It’s just a matter of time before every company ends up on the front page, the victim of fake news, cyber attacks, natural disasters, or out-of-control executives-gone-wild. When you specialize in helping brands navigate through their toughest times, your perspective on the world changes.

    In this episode, we’re joined by Chris Calland, Client Partner and Head of Crisis and Issues, Ogilvy UK, for a candid discussion about how organizations can prepare for the Four Horseman of the Crisis Apocalypse and the emerging threat of deepfake-powered attacks.

    • 38 min
    Healthcare Innovation and Inspiration at South by Southwest

    Healthcare Innovation and Inspiration at South by Southwest

    Most people don’t equate Austin’s South by Southwest® (SXSW®) Conference & Festival with healthcare and medtech, but increasingly it’s a must-attend event for health innovators, entrepreneurs, venture capitalists, payers, and health system leaders.

    At this year’s festival, Ogilvy and humble ventures hosted a “Digital Health Pop-Up” that one reviewer called “an actually interesting panel on digital health.”

    We’re joined by Ritesh Patel, Chief Digital Officer - Health & Wellness, Ogilvy Consulting and Peter Fasano, Managing Partner, Digital Transformation, Ogilvy Consulting for a fascinating discussion on the state of innovation in healthcare, the ingredients necessary to propel transformation, and the obligatory agency roundup of SXSW happenings.

    • 37 min
    How To Listen To Your Employees

    How To Listen To Your Employees

    Executives and leaders expect employees to hear every word they say, write it down, and execute orders accordingly. But many don’t take the initial step to listen to their employees to understand the current highlights in the kitchen and the limitations that may not be apparent just from reading the menu.

    By some reports, at least 1/3 of employees don’t think that their company listens to their ideas for improving the business—and most leaders act surprised when their own initiatives fall short of expectations.

    We're joined by Cheryl Ader-Dunne, the Employee Experience Practice lead at Ogilvy, to talk about the state of corporate listening, how we can improve our own propensity to listen effectively, and how companies can improve the success of transformation initiatives just by listening more intently.

    • 19 min

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