195 avsnitt

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

    • Näringsliv
    • 4,0 • 9 betyg

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

    294: Responsive Search Ads Deep Dive - Part 3

    294: Responsive Search Ads Deep Dive - Part 3

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp
    Preview ads on Opteo - https://opteo.com/ad-preview

    Jason Rothman - https://rothmanppc.com/
    Chris Schaeffer - https://www.chrisschaeffer.com/

    Links:
    About responsive search ads - https://support.google.com/google-ads/answer/7684791

    Show Notes:
    This week we're wrapping up our 3-part deep dive into responsive search ads by reviewing tips for entering headlines, discussing how to create new test ads, and revealing some important information about pinning headlines. 

    (7:04) Tips for entering your headlines
    Keep it simple. Focus on relevancy and solving users' search problems.

    (18:39) Creating new test ads as time goes on
    "Removing or editing any headlines or descriptions can change the ads that are serving and may impact your performance."

    (21:34) Pinning headlines
    "Headlines or descriptions pinned to Headline position 1, Headline position 2, or Description position 1 will always show."

    (35:40) Our biggest takeaways from "About responsive search ads"
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library https://youtu.be/MkNeIU

    • 53 min
    293: Responsive Search Ads Deep Dive - Part 2

    293: Responsive Search Ads Deep Dive - Part 2

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp
    Preview ads on Opteo - https://opteo.com/ad-preview

    Chris Schaeffer - https://www.chrisschaeffer.com/
    Jason Rothman - https://rothmanppc.com/

    Links:
    About responsive search ads - https://support.google.com/google-ads/answer/7684791

    Show Notes:
    This week we're continuing our deep dive into responsive search ads by breaking down the more technical side RSAs according to the Google Ads help article "About responsive search ads" including what they do, how they work, and how mastering them can benefit you. 

    (5:28) Why it's time to learn 

    (10:51) What do responsive search ads do?

    (20:41) Interesting nuggets

    (27:44) How can responsive search ads help you? 

    (40:54) How responsive search ads work
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library https://youtu.be/MkNeIU

    • 47 min
    292: Responsive Search Ads Deep Dive - Part 1

    292: Responsive Search Ads Deep Dive - Part 1

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Jason Rothman - https://rothmanppc.com/
    Chris Schaeffer - https://www.chrisschaeffer.com/

    Links:
    Write compelling, genuine ad copy - https://support.google.com/google-ads/answer/6167101

    About cross-campaign asset reporting for responsive search ads - https://support.google.com/google-ads/answer/9781208

    Show Notes:
    As we start off 2022, we both agree responsive search ads are the most important topic of the year, especially given the changes to expanded text ads coming in June. So over the next couple of episodes, we're doing a deep dive into responsive search ads starting by getting back to basics with ads copy, then digging into the technical side next week.

    (5:00) Introduction to the "Create effective Search ads Write compelling, genuine ad copy" Google Ad help article

    (8:44) Craft messaging that focuses on user needs and benefits - Nothing changes. Focus on the users.

    (16:06) Tip - use what worked in expanded text ads and move it into responsive ads

    (19:39) Tie your headline and description line's messaging to your keywords - Use keywords, but focus on the high-volume ones

    (24:41) Avoid generic sales language in your ads. Use more specific and relatable CTAs - Generic is a four-letter word

    (32:47) Check Ad strength for insights into how users may react to your ads - Ad strength is a guide, not a grade?

    (42:11) Review cross-campaign asset reporting - Does THIS ONE lead to ad rank/quality score implications?
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library https://youtu.be/MkNeIU

    • 52 min
    291: What Worked Awesome in Google Ads This Year

    291: What Worked Awesome in Google Ads This Year

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com/
    Jason Rothman - https://rothmanppc.com/

    Show Notes:
    A lot changed about how we use Google Ads in 2021, so in our final episode of the year, we're reviewing what strategies worked best for us, discussing some details of winning campaigns, and sharing our biggest concern for 2022. 
     
    (7:21) Being fluent in “funnel” language
    (18:22) Using conversion values and the conversion value/cost column
    (27:39) Impression absolute top percentage and impression top percentage
    (33:53) The breakdown of Jason's "perfect" account
    (46:35) Our biggest concern for 2022 - responsive ad headline usage 
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library https://youtu.be/MkNeIU

    • 56 min
    290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022

    290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Jason Rothman - https://rothmanppc.com/
    Chris Schaeffer - https://www.chrisschaeffer.com/

    Show Notes:
    As 2021 comes to an end, we're discussing the biggest focuses for each of us over the past year with the changes to match type, conversion tracking, and expanded text ads. We also share our thoughts on the current state of Google and what we expect in 2022.

    (4:44) Match type changes/conversion tracking
    (19:26) Search terms with zero clicks
    (25:13) Sunsetting expanded text ads
    (35:27) Image extensions
    (40:34) YouTube/audiences & more placements
    (45:48) Conversion goals
    (46:57) Performance max campaigns
    (48:48) The state of Google
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/   

    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library https://youtu.be/MkNeIUgNPfromf

    • 1 tim. 2 min
    289: How to Trust Your Instincts with Google Ads

    289: How to Trust Your Instincts with Google Ads

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com/
    Jason Rothman - https://rothmanppc.com/

    Show Notes:
    Even if you're not a Google Ads expert, your insight is valuable to running a successful campaign. The industry pushes ways of doing things, but you as the business owner/employee know your business. In this episode, we're talking about how to trust your instincts and communicate with your agency. They need to listen to you.
    (3:41) Intro to topic
    (7:59) Work backward from your goals
    Why are you running ads? Remarketing, sales, leads? Work backward. Trust your instinct. Help your agency. Guide them, not the other way around. 
    (8:43) Keywords
    “Google Ads manager keywords” tend to be too high funnel. You focus on problems your customers have. Use the keyword planner, Google searches, and old search terms data to mine for ideas.
    (15:45) Landing page vs website
    The agency delivered a generic landing page. Your customers want info that will help them. Trust your instinct, just make your site a little more trackable.
    (19:08) Ad copy
    Dynamic keyword insertion is the worst of the worst agency idea versus copy you know will do great with your customers.
    (24:56) Conversion tracking
    Agencies try to stuff conversions. Trust your instinct.
    (30:08) Time
    How long will it take to know if the agency strategy is working? Trust your instinct and fire them if they’re not listening to you. Good Google ads managers listen. 
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/   

    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library https://youtu.be/MkNeIUgNPfromf

    • 35 min

Kundrecensioner

4,0 av 5
9 betyg

9 betyg

Normanbatessthlm ,

SeoRookie

Chris gives the best advice!

SharuJon ,

Disappointed

I have been waiting for 13 long minutes to hear about the value of RSAs, and still haven’t heard anything and I’m quite disappointed that the podcast doesn’t at all start off with WHY are RSAs needed let alone Google forcing us to use it. I hear that the guys have experience with RSAs but I really don’t understand if RSAs are better than expanded text ads.
I’ll try to be open minded and listen to other podcasts, but I sincerely believe you guys can do better.

@Dues ,

Awesome!

Hey! Found your podcast a week ago and Im loving it! So much great stuff!
Keep it up with the podcast, you guys rock! :)

//Christian

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