Scale My Ecommerce Store Catherine Langman

My guest today is Sarah Henney, founder of Outback Linen Co, which is what I would call a women’s fashion label with heart. 
Sarah only launched her label less than two years ago, but it’s almost exploded in the time since.
How on earth has she managed to launch her business with such a bang, and grow it so rapidly? And do it whilst raising two very young children and whilst living in rural Queensland? 
There are two things in particular that I want you to listen to in this interview. 
Firstly, the way Sarah has really built this brand around a very strong purpose and uses storytelling to connect with her audience. 
And secondly, her marketing strategy, and the way she creates and shares her marketing content combined with having the right campaign structures and budgets to hit her revenue targets. 
So she’s not simply relying on having a great product, she’s created a really compelling sales strategy that connects with her audience and compels them to buy.
The outcome of her approach means that her revenue is scaling up rapidly at a time when many eCommerce brands are struggling. 
Episode’s Show Notes: https://www.catherinelangman.com/episode-228/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Website:  https://www.outbacklinen.co/
Instagram: https://www.instagram.com/outbacklinenco/
Facebook: https://www.facebook.com/outbacklinenco/
 
https://www.catherinelangman.com/work-with-me-shopify-expert/

Just recently, I started working with a brand owner who I first spoke to about 3 years ago. Back then, she wasn’t keen to invest in learning, instead deciding to try and grow her revenue a bit more first before taking the leap.
Fast forward to two months ago and her revenue had not grown at all. She was still stuck at the same level as 3 years ago! 
Since working with us two months ago, she’s learned a lot, gained knowledge and developed new skills. 
And her revenue has exploded 70% year on year. She has literally paid for an entire year’s worth of coaching with us in the space of two months thanks to the revenue growth she’s already achieved! 
What this comes down to is the difference in ROI on learning: 
Identifying exactly what knowledge and skills she needs to acquire that’ll have the biggest and fastest impact on her growth, investing in those, taking fast action to implement them, and then having a method of calculating her return on investment.
Let’s break it down in this episode so that you can enjoy a similar transformation as well.
 
Episode: https://www.catherinelangman.com/episode-227/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
 
https://www.catherinelangman.com/work-with-me-shopify-expert/
 
Free coaching session: https://www.catherinelangman.com/free-coaching-session/

Ecommerce Mastery: https://productpreneurmarketing.com/ecommerce-mastery-business-coach/
 

 

Get ready to dive into the moment you've eagerly anticipated!
Welcome to Part 2 of our exclusive two-part mini-series, "‘What to do & avoid doing to boost your eCommerce sales in 2024’. is finally here!
If you haven’t listened to last week's episode, definitely get onto that first and then come back to this one, as the content is designed to step you through in the right order.
If you have listened to last week’s, I hope you’ve done your homework! 
This week, I’m diving into three specific business and marketing strategies you should be implementing right now if your sales revenues have plateaued or declined this year.
Again, there will be some actionable advice in this episode that you’ll be able to take advantage of and implement into your own business.
So, let’s dig into part 2 of ‘what to do and avoid doing to boost your ecommerce sales in 2024’.
Episode: https://www.catherinelangman.com/episode-226-part2/
Part 1: https://www.catherinelangman.com/episode-226/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
 

Do you remember how it felt at the start of your business journey? You’re excited, motivated, energised, ambitious, optimistic. Like you can conquer the world!
And here’s how it often feels when you get going: WTF was I thinking? I can’t do this! I’m utterly exhausted, have NFI what to do next & I cannot possibly work any harder than this. 
We start to despair that we can ever achieve our goals. We lose faith that things will ever change for the better. We start to believe our current reality is our forever reality…
If you’re getting traffic to your website, but not generating enough sales…
Or you’re stuck at the same revenue and can’t seem to break through to the next level…
This episode is for you! In fact, I’ve got a 2-part-series coming up for you of two mini-trainings that work together. 
If your sales are languishing, or just not growing to achieve your sales targets, then you definitely need to stop doing some things that aren’t working the same way they used to, and start doing some things differently so that you can match your customers where they are right now.
In this episode, we share some of the current trends in eCommerce as well as some of the common mistakes eCom brands are making a lot right now, and how these things might be impacting your business. Along with some tips and strategies to overcome them.
Next week, we’ll pick things up again and go through some of the specific business and marketing strategies you can and should be doing to overcome these challenges and get your business back to growth. Even in today’s tough economy.
 
Let’s dive into part 1…
 
Episode: https://www.catherinelangman.com/episode-226/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
 
https://www.catherinelangman.com/work-with-me-shopify-expert/
 
Episode 214, “Simple Website Navigation Fixes That Boost Your Conversion Rate”
www.catherinelangman.com/episode-214
 
Blog post, “How To Win At Digital Marketing For Your eCommerce Store”
www.catherinelangman.com/how-to-win-at-digital-marketing-for-your-ecommerce-store/
 
Episode 165, “How To Become A Cashflow Queen” https://www.catherinelangman.com/episode-165/
 
Episode 189, “How To Bust Past Fears To Build A Thriving Online Superstore”
www.catherinelangman.com/episode-189/
 

In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates.
And Klaviyo is no exception. And whilst new functionality is designed to deepen the integration with your online store and help you make more money, the changes do tend to disrupt performance in the short term.
The automated flows in most, if not all, Klaviyo accounts I’ve reviewed in recent weeks have taken a downward turn.
Flows like your New Subscriber Welcome flow and your Abandoned Cart flow – usually the biggest money spinners – have declined.
And that is not a situation you want to allow to continue! 
So in this episode, we will discuss 4 steps you can take to make more money from your automated flows in Klaviyo.
And if you haven’t taken a look at your Klaviyo flows in recent months (or years in the case of many accounts I audit), then use this episode as your kick up the bum to get in there today.
Episode: https://www.catherinelangman.com/episode-225/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/klaviyo-audit/
 

If I had a dollar for every time during the last couple of months that I heard an entrepreneur say something like, ‘I haven’t changed anything but sales have dropped off a cliff’, I’d probably make it onto the Rich List.
Well, maybe not that, but in all seriousness, it does feel a bit like the Digital Marketing Sky is Falling In.
Not to be too Chicken Little about it!
Right now, there is no denying the seismic shifts that are going on, between the inflationary economy and the massive changes happening across all digital marketing platforms.
Both these factors are wreaking havoc with all businesses. Everyone is feeling the impact, and it’s not exactly comfortable is it?
When that happens, we need to shift and change how we show up in our business and with our marketing. What strategy we deploy, what we focus on or don’t focus on.
And that’s what I’ll be sharing in this episode: the 6 golden rules of marketing that will equip you to survive and thrive in this 2024 economy.

Episode: 🎙️ https://www.catherinelangman.com/episode-224/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://productpreneurmarketing.com/klaviyo-audit/
https://www.catherinelangman.com/work-with-me-shopify-expert/