The Self-Employed Life Jeffrey Shaw

In this episode of The Self-Employed Life, I had the pleasure of speaking with Peter Wilkin, a branding expert, about the importance of understanding personal brand DNA. Peter shared valuable insights on the components of brand DNA, including role, beliefs, promise, benefits, spirit, and icons. He emphasized the significance of brand DNA as a compass that guides individuals through turbulent times in their self-employed businesses. Peter's concept of brand DNA as a life jacket in rough seas resonated with me, highlighting the importance of anchoring oneself in personal values and beliefs. Overall, the episode provided a compelling perspective on the role of brand DNA in navigating the complexities of personal branding and business success.
Peter, a veteran of the advertising golden era, led agencies for Ogilvy, Leo Burnett, and BBDO across global hubs. As Head of BBDO Asia Pacific, he oversaw 14 markets, shaping iconic brands like Coca-Cola and IBM. Now, through Dolphin Brand Strategy, he guides clients in brand and strategic planning, sharing insights from his book "Dim Sum Strategy" and speaking on unleashing creative thinking for impactful change. A family man based in Vancouver, Peter enjoys globetrotting, sports, and wildlife, especially otters, tigers, and, of course, dolphins.
And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.
Everything you need can all be found at jeffreyshaw.com. 
Peter Wilken, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.

Guest Contact –
https://www.peterwilken.com/
Peter Wilken on LinkedIn (@peterwilken)


Contact Jeffrey –
SelfEmployedNewsletter.com
JeffreyShaw.com
Books by Jeffrey Shaw
Business Coaching for Entrepreneurs
Watch my TEDx LincolnSquare video and please share!

Valuable Resources–
The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!
Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.
Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!


Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Your fears are likely legitimate. Whatever your fears may be. But there's almost always another side of what you think you fear that may very well be what actually fear. Let's look at a few common fears and what might really be at play and the benefit of looking at both sides of fear.

Contact Jeffrey –
Take the Self-Doubt Survey  
Website
Books  
Watch my TEDx LincolnSquare video and please share! 


Valuable resources to help you –
The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!


Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.


Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!



Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

In this episode of The Self-Employed Life, I had the pleasure of interviewing Mark Herschberg, an expert in content marketing and creator of the Brain Bump app. We delved into the evolution of content consumption, emphasizing the shift towards non-linear content. Mark highlighted the importance of understanding human behavior in content creation and marketing. We discussed the impact of AI on content creation and the need for a zero trust world to combat misinformation. Mark explained how the Brain Bump app addresses the disconnect between learning and application by providing spaced repetition of key ideas. The app benefits both users and content creators by delivering timely and branded content. Overall, the episode explored the changing landscape of content marketing and the role of technology in enhancing content consumption.
Mark is the author of The Career Toolkit, Essential Skills for Success That No One Taught You and creator of the Brain Bump app. Educated at MIT, Mark has spent his career launching and fixing new ventures at startups, Fortune 500s, and academia. He’s developed new software languages, online marketplaces, new authentication systems, and tracked criminals and terrorists on the dark web. Mark helped create the Undergraduate Practice Opportunities Program, MIT’s Career Success Accelerator, where he’s taught for over twenty years. Mark also serves on the board of the non-profit Plant a Million Corals.
And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.
Everything you need can all be found at jeffreyshaw.com. 
Mark Herschberg, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.

Guest Contact –
https://www.thecareertoolkitbook.com
Mark Herschberg on LinkedIn (@hershey)


Contact Jeffrey –
SelfEmployedNewsletter.com
JeffreyShaw.com
Books by Jeffrey Shaw
Business Coaching for Entrepreneurs
Watch my TEDx LincolnSquare video and please share!

Valuable Resources–
The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!
Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.
Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!


Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustaina

In this episode of The Self-Employed Life, I had the pleasure of interviewing Kasey Compton, a dynamic entrepreneur and author of the book "In Search of You: How to Find Joy When Doing More Isn't Doing It Anymore." Kasey shares her personal journey of self-discovery and growth, emphasizing the importance of self-awareness in distinguishing between healthy ambition and pursuing something due to a sense of lack. She discusses the significance of being present in the moment and recognizing the signs of fear driving one's actions.

Kasey introduces a unique tool she developed called the "timeline," which helped her connect past experiences and memories to gain a deeper understanding of herself. We delve into the steps of Kasey's path to joy, including remembering, awareness, understanding, change, and choosing joy. Each step is discussed in detail, highlighting the transformative process of introspection and personal growth.

The conversation also touches on the concept of choosing joy and the significance of finding joy in the little things. Kasey's candid and authentic approach to sharing her story emphasizes the power of vulnerability and self-acceptance. The episode concludes with insights into Kasey's unconventional personality and where to find more information about her book and work.

Overall, the episode provides valuable insights into the journey of self-discovery and finding true joy, inspiring listeners to embrace self-love and authenticity in their own lives. Kasey's story serves as a testament to the transformative power of introspection and personal growth.
Kasey Compton is a diverse entrepreneur who has successfully scaled four businesses past the multi-million mark. Kasey designed her mental health practice, Mindsight Behavioral Group, to be highly recognizable, community-focused, and profitable, going from zero to three million in less than three years with plans to dominate the world! She is on a mission to help business owners find entrepreneurial confidence to design and live the life they've always wanted. Learn more at kaseycompton.com.
And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.
Everything you need can all be found at jeffreyshaw.com. 
Kasey Compton, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.

Guest Contact –
kaseycompton.com

Kasey Compton on Instagram (@hikaseycompton)



Contact Jeffrey –
SelfEmployedNewsletter.com

JeffreyShaw.com

Books by Jeffrey Shaw

Business Coaching for Entrepreneurs

The Self-Employed Summit

Watch my TEDx LincolnSquare video and please share!


Valuable complimentary resources to help you –
The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!

Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.

Have Your Website Brand Message Reviewed! Is your website speaking the

Want another way to stand out, be exceptional, and separate your business from everyone else? Make your customers feel good about their purchasing decision. Whether it's a one-time purchase or they are hiring you for your services, making them feel good about their decision and investment is a huge act of kindness. Here are four tips to do just that.

Contact Jeffrey –
Take the Self-Doubt Survey  

Website

Books  

Watch my TEDx LincolnSquare video and please share! 



Valuable resources to help you –
The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!



Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.



Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!




Host Jeffrey Shaw is a Small Business Coach, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

In this episode of The Self-Employed Life, I had the privilege of speaking with Coline Monsarrat, a passionate author who shared her personal journey of overcoming imposter syndrome. Coline's story highlighted the long-term effects of imposter syndrome, showcasing how chronic self-doubt and perfectionism can have devastating consequences on one's health and well-being. Through her experiences, Coline emphasized the importance of recognizing the toxic nature of imposter syndrome and the need to close the gap between internal and external realities.
Coline Monsarrat is a passionate author, driven by a mission to help others thrive. She weaves captivating stories that transcend boundaries. Whether through her insightful nonfiction work or the adventure YA book series, Aria & Liam, she imparts valuable wisdom that inspires readers to overcome challenges and embrace their potential. Her new book, You Are Not an Imposter: Overcoming Imposter Syndrome: Unlock Your True Potential So You Can Thrive (Apicem Publishing, April 11, 2023), offers a powerful and personal exploration of this all-too-common condition. Learn more at youarenotanimposter.com  
And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.
Everything you need can all be found at jeffreyshaw.com.
Coline Monsarrat, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.

Guest Contact –
youarenotanimposter.com

Coline Monsarrat on LinkedIn (in/coline-monsarrat)



Contact Jeffrey –
SelfEmployedNewsletter.com

JeffreyShaw.com

Books by Jeffrey Shaw

Business Coaching for Entrepreneurs

The Self-Employed Summit

Watch my TEDx LincolnSquare video and please share!


Valuable complimentary resources to help you –
The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!

Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.

Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!


Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.