The Turning Point FT Strategies

Daily Maverick is a trailblazing South African news publication with a reputation for investigative journalism. Its audience grew significantly after it began publishing the Gupta Leaks in 2017, a series of investigations that revealed the extent to which the wealthy Gupta family influenced the then-Zuma government. In this episode, FT Strategies' Director Aled John is joined by and Daily Mavericks' Operations Manager Katherine Kotze and Audience Development Manager Alet Law, and Global Lead and Co-founder of Google Insights tools Valentin Cornez, to discuss how Daily Maverick maintained the spike in traffic it experienced during the pandemic and how they then went on to double that audience.
Daily Maverick participated in the Google News Initiative and FT Strategies Data and Insights launchpad, a programme designed to accelerate data capabilities and solve real business problems. We speak about the impact this had on their business and some of the key outcomes from the experience, particularly around the transformation of their newsletter as an essential touchpoint to users becoming a subscriber.
The FT newsroom is not involved in its production.
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Der Spiegel is one of Germany’s largest and most influential news magazines with a weekly circulation of over one million. The publication is known for its investigative journalism and revealing political misconduct and scandals, including the Spiegel scandal in 1962 and the Flick affair in the 1980s. In this episode, FT Strategies' Managing Director Tara Lajumoke is joined by Der Spiegel's Managing Editor, Strategy & Operations Philipp Lowe, Senior Manager, Testing & Growth Valentin Espagné and Head of Innovation at Google News Initiative Ludovic Blecher, to discuss Der Spiegel’s growth strategy over the last few years and the key role that subscriptions have played. 
Der Spiegel participated in the Google News Initiative and FT Strategies Subscriptions Academy, an intensive eight-month programme designed to help publishers define an ambitious vision for their digital subscription business and build the engine to get them there. We speak about the impact this had on their business and some of the key outcomes from the experience, particularly around how Der Spiegel advanced its subscription strategy.
The FT newsroom is not involved in its production.
Visit our website: www.ftstrategies.com
Follow us on social media:
LinkedIn: www.linkedin.com/company/ftstrategies
Twitter: Twitter: https://twitter.com/FtStrategies

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Expresso is a prominent Portuguese publisher known for its influential newspaper and digital platforms. Established in 1973, Expresso has emerged as one of the leading media outlets in Portugal, delivering news, analysis, and opinion on various topics to a wide readership. In this episode, FT Strategies' Managing Director Tara Lajumoke is joined by David Dinis, Associate Director at Expresso and Ana Rocha de Paiva, Manager, News Ecosystem and Innovation Programs at Google to discuss Expresso's audience diversity strategy.
Expresso participated in the Google News Initiative and FT Strategies Audience Diversity Academy, an ambitious five-month programme aimed at helping publishers attract new audiences while building an internal culture that prioritises diversity.
The FT newsroom is not involved in its production.
Visit our website: www.ftstrategies.com
Follow us on social media:
LinkedIn: www.linkedin.com/company/ftstrategies
Twitter: Twitter: https://twitter.com/FtStrategies


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Der Standard is a prominent Austrian publishing company renowned for its comprehensive coverage of national and international news. Founded in 1988, it has established itself as a leading source of quality journalism in Austria. 
In this episode, FT Strategies' Deputy Managing Director, Aled John is joined by Florian Stambula, Head of Product and Deputy Director of Digital Publishing, at Der Standard to discuss Der Standard's focus on building a data-driven framework to understand, measure and increase community engagement.
Der Standard participated in the Google News Initiative and FT Strategies Data and Insights Launchpad programme, an ambitious three-month programme aimed at empowering publishers by demonstrating the value & impact of data & insights. 
The FT newsroom is not involved in its production.
Visit our website: www.ftstrategies.com
Follow us on social media:
LinkedIn: www.linkedin.com/company/ftstrategies
Twitter: Twitter: https://twitter.com/FtStrategies

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Blankspot is a pioneering Swedish publisher at the forefront of independent journalism, breaking new ground in investigative reporting and long-form storytelling. Founded with a mission to shed light on the untold stories and neglected issues, Blankspot fearlessly tackles subjects that mainstream media often overlooks. Through their innovative approach and digital platform, Blankspot engages and connects with a global audience, fostering a community that values impactful journalism and seeks to make a difference in the world.
In this episode, FT Strategies' Deputy Managing Director, Aled John is joined by Brit Stakston, CEO & Co-Founder of Blank Spot Project and Vincent Ryan, News Lab Training Manager at Google to discuss Blankspot's focus on building a sustainable digital revenue model.
Blankspot participated in the Google News Initiative and FT Strategies Digital Immersion programme in 2021, a one-week programme aimed at empowering publishers to accelerate their digital transformation journey.
The FT newsroom is not involved in its production.
Visit our website: www.ftstrategies.com
Follow us on social media:
LinkedIn: www.linkedin.com/company/ftstrategies
Twitter: Twitter: https://twitter.com/FtStrategies

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Observador is a digital-only Portuguese newspaper founded in 2014. It has quickly become one of the most influential and respected newspapers in Portugal, covering a wide range of topics such as politics, economy, culture, and international affairs. The newspaper's mission is to provide its readers with accurate, balanced, and independent news, analysis, and opinion pieces.
In this episode, FT Strategies' Director, Lisa MacLeod is joined by Leo Xavier, Director of Product at Observador, and Nicholas Holmes, Ecosystems Strategy Manager for Google News Partnerships in EMEA, to discuss Observador's major focus on developing a data-driven mindset.
Observador participated in the Google News Initiative and FT Strategies Subscription Academy programme in 2022. The programme is designed to strengthen and accelerate the growth of the subscription businesses and help publishers deliver customised plans such as optimising the sales funnel and developing new monetisation strategies.
The FT newsroom is not involved in its production.


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